Coffee Day Xpress

It is a fast-serve convenience Café offering quality hot and cold beverages and a variety of ready to eat food and ensure that high quality and hygiene standards of food, beverages and kiosk are maintained at all the times.

1. COFFEE DAY XPRESS
A division of
Amalgamated Bean Coffee
Trading Company Ltd.(ABCTCL)

2. ABCTCL Brief

3. Group Profile

4. Coffee Day Xpress
•It is a fast-serve convenience Café offering quality hot and cold
beverages and a variety of ready to eat food and ensure that high
quality and hygiene standards of food, beverages and kiosk are
maintained at all the times.
•The coffee Day Xpress is a “plug & Play” model having an
outside requirement of 8 KVA and the kiosk to range from 16sft
to 250sft.
•The core business is in retail F & B.

5. Fact File
•Network Strength: 900+ convenient kiosks across 20 cities and
growing!
•60% of the kiosks are inside or in close proximity to large
offices, targeted at the youth & large disposable incomes
•Average Footfalls: 350 per kiosk per day
•Direct contact: 315,000 consumers/day across the country!

6. Point of Difference
•In House Coffee Plantation
•Hygienic
•Competitive Pricing
•Convenient-to-eat
•Take away
•Affordability
• Accessible

7. Coffee Day Xpress Present in
Mumbai
Pune/ Nagpur/
Wardha
Surat
NORTH SOUTH WEST
Delhi / Gurgaon /
Noida / Faridabad
Chandigarh
Jaipur
EAST
Chennai
Hyderabad &
Warangal
Bangalore
& Mysore
CDX
Kolkata
Goa Bhilai

8. Target Location
* Average Captive Audience at Corporates or Institutions- 800+
Coffee Day Xpress Kiosk are strategically located in convenient locations, which offer
“people on the move” with a quick and reliable service.

9. Segmentation

10. Target Group
•Young, vivacious, active urban, on-the-go,
successful…
•SEC-A, SECA+, SEC-B
•Working in Software, ITES, BPO companies,
Students
•Brand Conscious

11. Coffee Day Xpress Operating
Model

12. Partners

13. •BPCL, HPCL, IOCL,RKHS, Fame Multiplex, Apollo Hospitals, IRCTC,
•Fortis Hospitals, IIT, NIIT, IIM, Narayana Hrudayalaya, Airports, Metro,
Our Location Partners

14. Recent Venture
•Bhilai Steel Plant- 33 outlets will now come under the
purview of Coffee Day Xpress who will be in charge
of selling customized F & B either from own resources
or through the renowned vendors.
•Delhi Metro- CDX has won the tender for 40 outlets at
the Delhi Metro.

15. Kiosk

16. Thank You