Environment needs For growing Arabica coffee beans, The subtropical regions, at high altitudes of 16-24°. Rainy and dry seasons must be well defined, and altitude must be between 1800-3600 feet. Robusta coffee is grown at much lower altitudes (sea level-3000 feet) in an area 10° North and South of the equator ( Illy , 22). It is much more tolerant to warm conditions than Arabica coffee. Karnatka (71%), kerla (21%), tamilnadu (5%), other hills station(3%),
Procedure to Export Coffee REGISTRATION AS A BUSINESS ENTITY IEC NUMBER RCMC ( Registration Certificate Membership from Council) REGISTRATION WITH SALES TAX OFFICE
SELECTION OF MARKET An overseas market should be selected after research covering market size, competition, quality requirements, payment terms etc. Exporters can also evaluate the markets based on the export benefits available for few countries under the FTP. Export promotion agencies, Indian Missions abroad, colleagues, friends, and relatives might be helpful in gathering information For indian coffee potential markets might be
Potential Market Italy Germany Russia Spain Belgium Japan,
Continue… ITLAY- competitors -: illy , lavanzza daneshi Margin – 5-7% Second latgest importer GERMANY- Competitors:- dallmyr , jacobs , nascafe Largest comsumption of Europe Margin -10-12%
Continue… RUSSIA- Competitors- mascow coffee, taster choice, egoista special Margin-8-10% 760 billion cups of coffee every year are consumed by people SPAIN- Competitors-coffee solo, coffee doble , coffee kon loche Margin 5 -8% Big market
Continue… BELGIUM;- Competitors- julius meiln , koffie f rombou , whittard chalesha Margin 5-10% Declaing from peak JAPAN Competitors- boss, geogia , mounterina Margin-15 -20% Japan is one of the largest consumers of coffee in the world,
Incentives Scheme Market Development Assistance scheme for exports (MDA Scheme) Market Access Initiative scheme for exports (MAI Scheme) Various attractive special Schemes by Coffee Board
Break Even Point
FINANCE AGAINST EXPORT the finance against export can be arranged from your bank of pre shipment packing credit or post shipment finance against export orders. Insurance facility is also provided by different companies IMPORTANT DOCUMENTS Exp ort invoice, export packing list, certification of origin, other documents based on purchase order or LC
Executive summery Establishing and maintaining working relationship and contractual agreements with all mentions countries Bringing the new facility to maximum production within three year of operation Increasing our profits margin with the use of improved technology in the new facility Effectively communication to current and the potential customers, through targeted efforts, our position as a differentiated providers of the highest quality Arbica beans in the world.
OBJECTIVES OF THE ORGANIZATION Increasing production and sale from zero to 20000 kg within 3-4 years, 20000 to 60000kg 5-10 years Increasing sales substatially in the first full year of the operation Establishing strategic relationship with 10-15 importer of the above countries Increasing gross margin in the next three years
conclusion Due to growing consumer recognition for differentiated has put the coffee sector at a crossroad. After getting a hard study of this sector and comparing the world data regarding coffee, it was observed that as per the their annual growth rate and their share in world the imports these six countries namely germany , japan , belgium , spain , russia and itlay has the potential market for export of indian coffee through use of best practices followed in the global supply chainand put effectively monitering , mechanism as this provides a critical tool towards efforts to cost internationlization .