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Starbuck Strategy

1. STARBUCKS C offee is not a dirnk, but an emotion

2. About Starbuck Retention Strategies You can describe the topic of the section here Growth Story You can describe the topic of the section here 01 You can describe the topic of the section here Starbuck in India You can describe the topic of the section here Acquisition Strategies 02 03 You can describe the topic of the section here 04 05 Table of contents

3. About Starbuck 01

4. About Starbuck Established in 1971 by Jerry Baldwin, Zev Siegl , and Gordon Bowker in Seattle’s Pike Place Market. Starbucks is named after the first mate in Herman Melville’s Moby Dick. The logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. Over 35,000 stores in more than 80 countries, making it one of the largest coffeehouse chains worldwide. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee BALDWIN – BOWKER – SIEGL

5. Starbuck in India 02

6. Starbuck in India Starbucks had entered the Indian market in October 2012 Tata Starbucks Limited is the 50:50 joint venture between Starbucks Coffee Company and Tata Gold Beverages Ltd. The outlets are branded Starbucks "A Tata Alliance". As of August 2023, Starbucks operates over 300 outlets in more than 70 cities of India Starbucks aims to open 1,000 cafes in India by 2028, with a new store opening approximately every third day Emphasis on creating a welcoming "third place" experience between home and work, with a cozy ambiance and friendly service.

7. Acquisition Strategies 03

8. Acquisition Strategies Starbucks aims to open 1,000 stores in India by 2028, which would mean opening a new store every three days. Starbucks is expanding into Tier 2 and Tier 3 cities, and plans to increase the number of drive- thrus , airports, and 24-hour stores. Starbucks also plans to double its workforce to around 8,600 employees. Starbucks entered India in 2012 through a 50:50 joint venture with Tata Consumer Products Limited, branded as “Starbucks – A Tata Alliance”. The partnership combines Starbucks' global branding with Tata's local expertise. Starbucks opened its first Indian roasting and packaging plant in Kodagu, Karnataka the year after opening its first store in Mumbai.

9. Retention Strategies 04

10. Retention Strategies Starbucks Rewards Program: The loyalty program offers rewards and personalized offers to frequent customers, encouraging repeat visits Mobile App Integration The Starbucks app allows customers to order ahead, pay, and earn rewards, enhancing convenience and engagement Personalized Experiences Using data analytics and AI, Starbucks tailors promotions and offers to individual customer preferences, creating a more personalized experience

11. Growth Story 04

12. Growth Story Starbucks started as a single coffee shop in Seattle's Pike Place Market in 1971 Over the years, it transformed into a global coffee empire with over 35,000 stores worldwide The company's success can be attributed to its focus on product quality, customer experience, and smart growth Starbucks' commitment to sourcing high-quality coffee beans and creating a unique in-store experience has set it apart from competitors

13. Thanks! Presented by : Isha Gupta Abhishek Srivastava Divyansh Yadav Yashovardhan Singh