Comedy vs Stigma - using humour to build familiarity, connection and empathy

Brian Fitzgerald - Dancing Fox
Presentation from Impact Space Amsterdam 2024
For more info see https://www.impact-space.org/

1. Comedy vs
Stigma
Using humour to build
familiarity, connection, and
empathy
From those rascals at Dancing Fox

2. Problem: “Whistleblower” in many
languages =
“Snitch”

3. How can we recast them as positive
truth-tellers?
Who can we associate them with?

4. https://www.youtube.com/watch?v=E0i5o-g72po

5. Countering stigma with positive
association: kids.
And recasting whistleblowers as

6. diaTribe

7. Stigma is
who are:
Falling out of their self-care
Falling into depression
Not receiving care because “they
brought it on themselves.”

8. Problem: Stigma feeds on:
lack of awareness
lack of connection
lack of empathy

9. So how can we create curiosity &
familiarity to generate empathy?

10. Comedy: "a
and
form of cultural narrative
that can introduce
and new
voices

11. and can offer a
"

12. Comedy can make the

and the

13. So we created a “Playshop” with
for three days of
brainstorm and two days of shooting

14. Objectives

15. Come up with AS MANY ideas as we can
that use humor to
and

16. Develop into
that we could shoot
that week.

17. Having to take insulin in public
“Should you be eating that”
Visible Glucose Monitor
”Coming out” to a date

18. https://www.youtube.com/watch?v=WeKo33yemM4

19. But coming soon: #spoonfuloflaughter
DiaBar: Dating as a person with Daibetes

20. #SpoonfulOfLaughter

21. 1 in 10 people have diabetes:
557 million worldwide

22. Help us challenge:

23. Lack of Awareness
Lack of Connection
Lack of Empathy

24. With:

25. Curiosity
Familiarity
Connection

26. #SpoonfulOfLaughter