Communication & its Roles in educational Institutions.ppt

educ

1. Communication & its Roles in
educational Institutions
Dr. Kaggwa R. Victoria Tamale

2. BRAINSTORM
•What is your understanding of the term communication?
•What is interpersonal communication?
•What are the Objectives of communication?
•What channels are used in organisations?
•What are the methods used for communicating in your
organisation?
•What are the barriers to effective communication?
•Of what importance/Role is communication to
organisations?

3. What is Communication?
•Exchange of information and transmission of meaning
(Okumbe,1998)
•The process of passing information and understanding from one
person to another (Chandan, 2004)
•The transfer of information from a sender to a receiver, with the
information being understood by the receiver (Harold Koontz &Heinz
Weihrich, 2005)
•The sharing of ideas, facts, thought and feelings for easy coexistence.
•Communication is considered to be the most important ingredient of
any management process.
•Effective management is a function of effective communication.
•Hence, many organisations have failed because of poor
communication, misunderstood messages, and unclear instructions.

4. Objectives of communication
•To develop information and development among workers
•To foster any attitude which is necessary for motivation, co-
operation, and job satisfaction
•To discourage misinformation, ambiguity and rumours.
•To prepare workers for a change in methods or environment
by giving them the necessary information in advance

5. Objectives of communication Cont’d
•To encourage subordinates to supply ideas and suggestions
for improving upon the product or work environment.
•To improve labour-management relations by keeping the
communication channels open
•To encourage social relations among workers by encouraging
inter-communication

6. Interpersonal communication
•What is interpersonal communication?
•Types of interpersonal communication
 Oral
Written
Non-verbal

7. Channels of communication
•Downward communication
•Upward communication
•Horizontal /Lateral communication
What do you know about these channels?
What are their advantages and disadvantages?

8. Barriers to effective communication
1.Noise Barriers: These are external factors which interfere
with effective communication. They may interfere with the
process through distraction or by blocking part of the
message.
Example; Poor timing, Inappropriate channel, Improper or
inadequate information, Physical distraction, Information
overload, and Network break down.
2.Semantic Barriers: These occur due to difference in
individual interpretations of words, symbols and formats.

9. Barriers Cont’d
3.Feedback Barriers: Feed back barrier may occur when the
recipient has no opportunity of seeking clarification
regarding the information.
4.Cultural Barriers: Cultural differences can adversely affect
the communication effectiveness.
5.Perception Barriers: It relates to the process through
which we receive and interpret information.

10. Barriers Cont’d
6.Sender Credibility Barriers: This arises out of how the
recipient perceives the credibility of the sender. Credibility
of a sender can be affected or influenced by past
experiences with the person or what others say about the
sender.
7.Social distance created by bureaucracy:
•Feeling of social distance due to structured relationships
due to vertical positions.

11. How to overcome communication barriers
•Feedback and upward communication
•Improve listening skills
•Develop writing skills
•Avoid credibility gaps

12. Role of communication in organisations
•Controls behaviour of tutors , students, and non-
teaching staff
•Helps to motivate workers/students
•Provides a release for the emotional expression of
feelings and for fulfilment of social needs
•Facilitates decision making
•Discourages rumours

13. HOW TO IMPROVE COMMUNICATION EFFECTIVENESS
1.Recognise Barriers,
2.Ensuring Clarity,
3.Be non-judgemental,
4.Choose an appropriate method,
5.Understand body languages
6.Learn to listen,
7.Use the right tone and words,
8.Ensure good initial contact, and
9.Learn how to give feedback.