Communication and Globalization - Purposive Communication

Globalization and communication are two interconnected concepts in Purposive Communication. In the Slides, some key terms are defined and explained. This material was made with first year college students in mind.

1. Prepared by: Denny B. Jamil

2. Module 2
TOPIC 1:
Communication
and Globalization

3. Lesson Objectives:
At the end of the lesson, the
students should be able to
demonstrate understanding of:
üthe impact of globalization on
communication
ühow cultural diversity affects
communication
üthe concepts of varieties of
English

4. What comes to your mind when
you hear the word globalization?

5. Globalization
In simple terms, globalization is
the process by which people and
goods move easily across borders.
Principally, it's an economic concept –
the integration of markets, trade and
investments with few barriers to
slow the flow of products and services
between nations. There is also a
cultural element, as ideas and
traditions are traded and assimilated.

6. Who among you are
fond of listening to
foreign songs?
…or watching
Hollywood movies?
…or Bollywood
movies?

11. Nowadays, almost everyone is
practically addicted to social media.
Mention Google, Facebook,
Instagram, Twitter, YouTube, or
Pinterest, and you will readily see the
faces of your friends light up. In any
public place, you see people taking
selfies, and their pictures are readily
posted on a social-media website.
Benefits of Globalization

12. Benefits of Globalization
As long as you have a cell phone,
an internet connection, and
downloaded applications, like
Facebook Messenger, Skype, or Viber,
you can now talk, text, instant
message, and video chat or video call
your family and friends around the
world, and all for free.

13. Benefits of Globalization
You can converse with anyone
on a particular blog spot, news article,
or event. You can also meet people
from other countries, make friends with
them, and learn about them and their
countries without leaving the comforts
of your home and your country, all of
these are possible through these
social media.

14. Benefits of Globalization
What do all these suggest? By
means of television and the internet,
the world has now become like one
small community where people from
different countries can communicate
and interact as if they were next-door
neighbors.

15. Can you give other benefits of
globalization in terms of the following:
1)Health or Medicine;
2)Education and Innovations;
3)Work Opportunities;
4)Philosophies and Ideologies;
5)Laws and Languages;
6)Cultural Diversity;
7)Entertainment Industry;
8)Communication;
9)Etc.?

16. Drivers of Globalization
Globalization has sped up
enormously over the last half-century,
thanks to great leaps in technology.
The internet has revolutionized
connectivity and communication,
and helped people share their ideas
much more widely, just as the
invention of the printing press did in
the 15th century. The advent of email
made communication faster than
ever.

17. Drivers of Globalization
The invention of enormous
container ships helped too. In fact,
improvements in transport generally
– faster ships, trains and airplanes –
have allowed us to move around the
globe much more easily.

18. What are the pros and cons of
globalization?

19. Advantages of Globalization
Globalization has led to many
millions of people being lifted out of
poverty. For example, when a company
like Starbucks buys coffee from farmers in
Rwanda, it is providing a livelihood and a
benefit to the community as a whole. A
multinational company's presence
overseas contributes to those local
economies because the company will
invest in local resources, products and
services. Socially responsible corporations
may even invest in medical and
educational facilities.

20. Advantages of Globalization
Globalization has not only
allowed nations to trade with each
other, but also to cooperate with
each other as never before. Take the
Paris Agreement on Climate Change,
for instance, where 195 countries all
agreed to work towards reducing their
carbon emissions for the greater
global good.

21. Disadvantages of Globalization
While some areas have flourished,
others have floundered as jobs and
commerce move elsewhere. Steel
companies in the UK, for example,
once thrived, providing work for
hundreds of thousands of people.
But when China began producing
cheaper steel, steel plants in the UK
closed down and thousands of jobs
were lost.

22. Disadvantages of Globalization
Every step forward in technology
brings with it new dangers. Computers have
vastly improved our lives, but cyber criminals
steal millions of pounds a year. Global
wealth has skyrocketed, but so has global
warming.
While many have been lifted out of
poverty, not everybody has benefited. Many
argue that globalization operates mostly in
the interests of the richest countries, with
most of the world's collective profits flowing
back to them and into the pockets of those
who already own the most.

23. Disadvantages of Globalization
Although globalization is helping
to create more wealth in developing
countries, it is not helping to close the
gap between the world's poorest and
richest nations. Leading charity Oxfam
says that when corporations such as
Starbucks can legally avoid paying
tax, the global inequality crisis worsens.
Basically, done wisely, globalization
could lead to “unparallel peace and
prosperity.” Done poorly,
“to disaster”.

24. Global village
The term global village has been
used to express the idea that people
throughout the world are
interconnected through the use of
new media technologies. The term
was coined in the early 1960s by
Canadian media theorist Marshall
McLuhan, who was writing about the
newer technologies of his day,
such as radio and television.

25. Global village
Today, the Web is often seen as
the medium that most closely joins
people throughout the globe,
allowing anyone with an Internet
connection to know what is going on
around the world with the click of a
mouse -- and to communicate with
individuals and groups of people in
faraway places.

26. Flattening the world
One process of globalization
according to Thomas Friedman, a
New York Times foreign affairs
columnist is the “flattening” of the
world, a surprising and lightning-quick
convergence of technologies
which allows individuals (not just
countries and companies) to
communicate “from anywhere to
anywhere,” collaborating and
competing for the first time on a level-
playing field (Downing, 2000)

27. Flattening the world
Accordingly, the “flattening” of
the world economy is achieved
through globalized trade, outsourcing,
supply-chaining, and political
liberalization. In other words, the use of
technologies allows businesses, such
as large multinational corporations, to
maintain customers, suppliers, and
even competitors on a worldwide
basis (Globalization, 2017).

28. Flattening the world
On the next slide, please watch
the “Globalization” video:
https://www.youtube.com/watch?v=3
oTLyPPrZE4 that gives a
comprehensive account of:
(1)what globalization is and
(2)what its ramifications are.
Please take note of the important
details.

30. Assignment:
Kindly read the article titled, “The
Effects of Globalization on Global
Communication” by Anam Ahmed
and reviewed by Elisa Shoenberger,
M.B.A.
On a one whole sheet of paper,
using not less than 10 sentences,
please write an essay about how you
become part of the globalization
process as a student of NVSU by
answering the following questions:

31. 1)Which among the effects
mentioned do you think applies to
you?
2)Discuss the threats and
opportunities for industrialized
countries.
3)Talk about the challenges and new
opportunities of globalization to
you as students and soon
professionals.