ROLE & ROLE &
IMPORTANCE IMPORTANCE
OF OF
COMMUNICATIONCOMMUNICATION
What is Communication?
Communication is the effective sharing or
transmission of facts opinions or emotions by 2 or
more people. The 3 basic elements of
communication are :-
The Sender
The Message
The Receiver.
Process of Communication
Encoding into Transmission
Message. Channel.
Feedback Decodes into Receiver
receives meaningful the
Message.
Idea of the
Sender.
Idea
Functions or Role of Communication
Inform
Instruct
Sharing of information
Motivating Workers
Leading the Organization
Control
Management
Barriers to Communication.
Noise.
Lack of planning.
Wrong or unclarified assumptions.
Semantic problems.
Cultural barriers.
Socio psychological barriers.
Emotions.
Filtering.
Information Overload.
Loss by transmission ( Noise)
Poor listening & retention.
Goal conflicts.
Offensive style.
Time & distance.
Methods of Communication.
Verbal Communications
Oral Communication
Written Communication
Non Verbal Communications :-
•Body Language
•Sign Language(Symbols)
•Para Language
•Circumstantial Language
Methods of Communication.
Body Language
Facial expression
Eye contact
Posture
Gesture
Body Shape
Ectomorph
Mesomorph
Endomorph
Smell & Touch
Silence
Importance
The implementation of policies and programmers of management
is possible only through effective communication. We can
understand the importance of communication from the
following point:
Smoothing running of the enterprise
Maximum productivity
Assist other function
Job satisfaction
Basis of leadership
Establishment of Human Relations
Advantages
Speedy flow:
Clear words and Language:
Flexibility
Proper co-ordination
A leadership quality:
Disadvantages
Lack of Planning:
Faulty Translation
Badly Expressed Messages
Unqualified Assumption:
Poor Listening and Premature evaluation :
Conclusion
Communication is very important in every place of
business. Communication is exchanging information
among individuals working in any organization.
Communication is the process of passing information
and understanding from one person to another.
At every place of business and firm where is large
production and various departments, communication is
of very much help in getting maximum production,
increasing business and building good relationship
between all in the company.
Thus, communication plays vital role in all areas of
management and business.