Communication in Various Settings. appptx

comunication

1. Communication in Various Settings Lesson 4

2. 4.1 Communication in Government The government refers to the institutions, the group of people, the processes. And the authority that runs our society according to a set of rules. A country’s constitution defines a government’s functions. Usually these include the promotion of the general welfare, establishing a just, fair, and peaceful society, defending the nation and ensuring democracy .

3. The processes of governing is summed up in the term “governance” or the exercise of power to guarantee the effective participation of citizens in political decision- making and in economic policy-making , manage, and allocate resources, and ensure a workable, acceptable and participle resolution of public disputes. Among the attributes of good governance are transparency, accountability, participatory leadership, efficiency, and a capacity for consensus- building and conflict management. It is easy to see that communication is essential to good governance.

4. Essentially the functions of the government’s communication efforts are information, education, socialization, persuasion, and mobilization. To carry out these functions, the government p erforms communication tasks along the local, regional, national, and international levels and in the different branches of government, namely, the executive, administrative and legislative branches. The communication function may be centralized in the national level in ministry, such as a Ministry of Public Information. The function of this ministry may be replicated in officers in the local governments such as in provinces, cities and localities.

5. The whole range of tools of communication is used by government to perform its communication functions. Moreover, the government engages communication professionals such as writers and broadcasters, and communication agencies such as public relations and advertising agencies. Through officials who may be called press speakers, press liaison officers, the government is also in constant touch with journalists who carry its message to the citizens .

6. 4.2 Communication in the Private Sectors The private sector refers to businesses and industries run by individuals and companies rather than by the government. Schools are part of the economy’s private sector and these are usually non- profit institutions. Among the essential communication needs of the private sector are information, persuasion, and mobilization. A company’s or corporation’s target audiences may include internal publics such as owner’s or stakeholders and employees, and external publics such as customers, government regulatory agencies, and communities.

7. The special field called “corporate communication” refers to the strategy which a company adapts to create, communicate, and maintain its business image among its customers stakeholders, and target audiences, and attain its business goals. Through corporate communication strategies, a business firm: - Builds relationships with stakeholders, employees, customers, and special publics such as environmental advocacy groups. - Advertise products and services. Among the leading multinational advertising and public relations companies are McCann Ericson, BBDO, Ogivity , Saatchi, and Publicis .

8. 4.3 Civil S ociety Global Organizations such as MSF( Doctors without Borders), Greenpeace Fund, Save the Children, Oxfam, Reporters without Borders, and World Vision are referred to as “civil society”. This are organizations that advocate causes such as environmental protection, animal rights, peace and health. They are also referred to as non- government organizations (NGOs).

9. A comprehensive definition of civil society is that adopted by the World Bank, thus: “the wide array of nongovernmental and not-for-profit organizations that have a presence in public life, expressing the interests and values of their members or others, based on ethical, cultural, political, scientific, religious, or philanthropic considerations. Civil society Organizations (CSOs) therefore refer to a wide array of organizations: community groups, nongovernmental organizations(NGOs), labor unions, indigenous groups, charitable organizations, faith-based organizations, professional associations, and foundations.”

10. Like the private sector, NGOs need to communicate to their various audiences and stakeholders. A handbook produced by the European Journalism Centre that seeks to help NGOs build their communication strategy explains (EJC, 2015): “It is not enough to care deeply, passion can only get you so far. You need a cool head and the skills to present your cause and your organization effectively .”

11. To bring its message to its audiences, the handbook recommends: “A successful CSO( Civil Society organization) needs a well thought- out media strategy, trained communications staff , and the time and money to back them up. To get your “ messages” heard. It is not enough to be right; you have to be skilled as well. It is not enough to rely on winning over a few influential journalists or public figures, you have to compete on traditional and social media together, the old world and the new. Experience and training are essential.” Large NGOs that are engaged in global causes employ communication professionals such as writers, public relations experts, information campaign strategies, and social media communications.

12. 4.4 Other Communication Settings: Communities and Schools Communities are made up of people in constant communication with each other. To strengthen this identity and attain the common good, communities communicate for the following purposes: information, mobilization, persuasion, socialization, as well as entertainment. Some communication tools and strategies are unique to communities, for instance, the community celebrations such as a town fiesta.

13. The most commonly used strategies and tools of interpersonal (for instance, door-to-door campaigns) and group (for instance , barangay meetings) communication. Communications are organized in varying degrees of structure and using different systems. In all cases leadership and management functions are found in community systems. Communication activities are needed to carry out these functions.

14. In schools, communication has the essential functions of instruction and socialization. Additionally, communication in school setting take place to inform, persuade, and mobilize various stakeholders such as parents, faculty, and students. For these purposes, large schools such as universities usually have their own communication and information units which are responsible for preparing and carrying out communication strategies.

15. Thank you for Listening  Reporters: Meca Ann C. Llena Joyce Ann Regana