communicationnetworkoftheorganisation-191012065245.pdf

Communication Network

1. Dattatreya Reddy Peram
Assistant Professor

2. Communicationnetworkreferstohowinformation
flowswithintheorganization.Informationwithin
anorganizationgenerallyflowsthroughasystem,
ratherthanbeingafreeflow.
Communicationnetworksareregularpatternsof
person-to-personrelationshipsthroughwhich
informationflowsinanorganization

3. Communication
Network
Internal
Communication
Formal
1. Horizontal
2. Vertical
3.Diagonal
Informal
External
Communication
1. Advertising
2. Media Interaction
3. Public Relations
4. Presentations
5. Letters

4. Interaction between the members of the same
organisation.
Formal and Informal Communication
Formal Communication refers to the interchange of
information officially.
1. Upward Communication
2. Downward Communication
3. Diagonal Communication

5. UpwardCommunicationistheprocessofinformation
flowingfromthelowerlevelsofahierarchytotheupper
levels.Thistypeofcommunicationisbecomingmorepopular
inorganizationsastraditionalformsofcommunicationare
becominglesspopular.
Upwardcommunicationhelpsemployeestoexpress
theirrequirements,ideas,andfeelings.Forthetop
management,upwardcommunicationisanimportantsource
ofinformationforbusinessdecisions.

7. Downwardcommunicationisthecommunicationwhere
informationormessagesflowsfromthetopoftheorganizational
structurefromthebottomoftheorganizationalstructure.
Downwardcommunicationoccurswheninformationflows
downthehierarchformsuperiorstosubordinates.Thistypeof
communicationmayformssuchasstaffmeetings,company
newsletter,companypolicystatement,informationmemos,e-
mail,face-to-facecontact,orders,instructionetc.

9. Thesharingofinformationamongdifferentstructurallevels
withinabusiness.Forexample,diagonalcommunication
couldinvolvehigherlevelmanagementcommunicatingto
lowerlevelmanagementashiftinorganizationalobjectives,as
wellastheensuingdialogabouthowbesttoachievethenew
goals.

10. 1.Satisfytheinformationneedsoftheorganisation
2.Integratestheorganisation
3.CoordinationandControl
4.Sortstheinformationforhigh-levelexecutives
5.Restrictsunwantedflowofinformation
6.Reliabilityandaccuracyofinformation

11. 1.TimeConsumingandExpensive
2.Itincreasestheworkloadofthelinesupervisor
3.Informationmaygetdistorted
4.Createsgapsbetweentopexecutivesandlowersubordinates

12. 1.Grapevine–Channelismostlyassociatedwithgossipand
rumors
2.SocialGatherings–Organisationalgatheringsgiveachanceto
peopleofvariousrankstomeetandtalk
3.Managementbywalkingaround–Hereamanagerinformally
walksthroughtheworkareaandcasuallytalk
4.Secretaries/AdministrativeAssistants–Itisverycommonthat
thesecretariesoradministrativeassistantsofthetopbosses
passandreceivemuchinformationinformally

13. 1.SatisfiesSocialneedsofmembers
2.Betterhumanrelations
3.Speed
4.LinkingChain
5.Gaps

14. 1.Notauthentic
2.Responsibilitycannotbefixed
3.Notdependable
4.Informationleakage
5.IncompleteInformation

15. 1.Advertising
2.MediaInteraction
3.PublicRelations
4.Presentations
5.Negotiations
6.Mails
7.Telegrams
8.Letters

16. Itcouldgainbeoralorwritten.Ascommunicationproceedswith
externalcustomers,almostallskillsneededforexpert
communicationhavetobebroughttotheforetoavoidany
embarrassmentorlapseinperformance.
WhileCommunicatingattheinternallevel,anindividualcan,on
afewoccasions,beslightlyrelaxed.Thesamewouldnothold
trueifheiscommunicatingattheexternallevel.Muchisatstake
atthetimeofexternalcommunicationasindividualsare
representativesofthecompanies,theyneedtoprotecttheimage
oftheorganisationandcreateapositiveimpressionthathaslong-
lastingimpact.