Communications and Public Relations at theFernUniversitätin Hagen

EADTU Staff Week

1. Folie
Communications and Public Relations at
theFernUniversitätin Hagen
Whatwedo. And whywedo it.
COMMUNICATIONS AND PUBLIC RELATIONS DEPARTMENT

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Contents
1.coremessagesin ourcommunication
2.goals
3.ourtargetgroups
4.bestpractice: „Voices ofFernUni“
5.communicationchannels
6.internal communication
7.theteam
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1.ourcoremessagesincommunications
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corevaluesand USPs ofFernUni
onlystatedistancelearninguniversityin
Germany
exceptionallydiversestudentbody
pioneers in digital education
technologies+ itsdidactic application

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2. ourgoals
•knowledgetransfer
•reverberationsin themedia
•strengthening our reputation
public
perception
•politicalrecognition
•science partnerships
•attractingand retainingstudents
stakeholder
engagement
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longterm
success
ofour
university
COMMUNICATIONS AND PUBLIC RELATIONS

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3.targetgroupsinourcommunication
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students
(prospective+
current),
Alumni
general
public
scientific
community
media coworkers

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4.bestpractice: " voicesoftheFernUniversität"
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4.bestpractice: "voicesoftheFernUniversität"
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interview professional
photo-
shooting cross- promo
on all channels

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5. channels/ distribution
Website:
-twovoiceson thehomepageasa
teaser
-voicesofvariousstudentson
itsown website
-severalthousandviewsper month

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5.channels/distribution
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Newsletter @fernuni
-currently1750 subscribers
-bothpeopleoftheFernUniversität
aswellasexternal parties
-reportingon researchprojects,
introducingstaffand studentsof
ourUni

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5.channels/distribution
sciencemagazine
"fernglas"
-publishedoncea year, about50
pages
-monothematic, focuson research
-ouronlyprintproduct
o

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5. voicesin socialmedia
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receptionon social media
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6. Internal communication
semi-intern
webpage with
daily news
weekly briefings:"monday
mailing"
status
quo
Relaunch Intranet (until 10/2025)
communication, organizationvia
MS Office
in
progress
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COMMUNICATIONS AND PUBLIC RELATIONS N

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communicationchannelsoverview
homepage online news press releases newsletter @fernuni
science magazine
"fernglas"
social media
(Instagram, Facebook,
X, LinkedIn,
Mastodon, Bluesky,
Threads)
YouTube
podcast
"CampusStoff"
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7. ourteam
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COMMUNICATIONS AND PUBLIC RELATIONS N
12 teammembers
-1 headofdepartment
-3 PR officers
-2 web editors(main
pages)
-4 web editors(e.g.
faculties, IT department,
library...)
-1 contentcreator
-1 teamassistant

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anyquestions?
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