Company facts lg

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1. Company Facts Presentation NAME ARNAB BAGCHI BRANCH BIFAAS ROLL NO 02

2. HEADQUATERS LG Electronics Inc. LG Twin Towers 20, Yeouido-dong Seoul, Korea 150-721 LG Electronics India  Head Office Address :  P NO – 51Surajpur Kasna RD Udyog Vihar  Greater Noida : 201306  Uttar Pradesh ,India

3. HISTORY LG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947. It became the first Korean company to enter the plastic industry. GoldStar  was an electronics company established in 1956. In 1958 . Both companies Lucky and  GoldStar  merged and formed Lucky-Goldstar 1947-1958 Foundation

4. CONTD….. 1959 - 1969 An Innovation Start 1959 Produces Korea first Radio 1965 Produces Korea first Refrigratator 1966 Produces Korea first TV 1968 Produces Korea first Air Conditioner 1969 Produces Korea first Washing Machine

5. CONTD… 1978 Achieves USO 100 Million in exports 1982 Establishes first overseas production base in the US 1985 Opens product testing laboratory in Korea 1995 Rebrands company as LG Electronics Acquires US Zenith Electronics 1999 Enters joint venture with   Koninklijke Philips to develop LCD panels

6. CONTD… 2008 Develops world ' s first LTE mobile modern chip 2012 Introduces Largest and slimmest TV and Smartphone

7. VISION & MISSION Vision LG’s Vision is to become a worldwide leader in digital that ensures customer satisfaction through innovative products and superior services. Mission To create value for customers. To respect human dignity. To become best in its field.

8. COMPANY STRUCTURE Vice Chairman & CEO COMPANY HOME ENTERTAIMENT MOBILE COMMUNICATION HOME APPLIANCE AIR CONDITIONING & SOLUTION VECHILE COMPONENT STAFF Chief Executing Officer Chief Technical Officer Chief Financial Officer Global Marketing Officer Business Support Officer Chief Human Resource Officer Smart Business Centre Cooperate Design Centre Quality Centre

9. KEY PEOPLE Bon-Joon Koo Vice Chairman & CEO, LG Electronics Havis Kwon President and CEO / Home Entertainment Jong- Seok Park Executive Vice President and CEO / Mobile Communications Seong -Jin Jo President and CEO / Home Appliance Company

10. KEY PEOPLE Hwan-Yong Nho President and CEO /Air Conditioning & Energy Solution Woo-Jong Lee President and CEO / Vehicle Components Company K R Kim MD LG electronics India

11. PRODUCT LINE

12. COPRATE SOCIAL RESPOSIBLITY

13. COPRATE SOCIAL RESPOSIBLITY

14. AWARDS 2008 Selected as the Most admired Multi- National Company in India 2009 Presidential Award for the Best Design in Indonesia 2009 Selected as the best 3G mobile handset maker in China 2009 Presidential Award for Korea IT Innovation

15. FINANCIAL PERFORMENCE Financial position 31 st march 2013 31 st march 2012 Total Assets 25,232,752 23,832,176 Total Liabilities 15,267,894 13,809,221 Equity 9,964,858 10,022,955 Gross profit 1,329,972 1,282,839 Loss 20,317 82,417

16. COMPITETORS

17. ADVERTISEMENT

18. MARKETING MIX

19. Recruitment Process Number of employee 91254 Recruitment process is done by both ways On campus Off campus They take candidate based on five factors; stress, communication, leadership, target setting and working hours, the idea is to  eliminate the existing issues pertaining to the above factors and bring fun at workplace

20. TRANING Once fresh candidates are hired, they undergo an exhaustive induction programmed for one month during which they are acquainted with every aspect of the organization. “This includes apprising about LG products, brand management, manufacturing, and distribution among others. They have 20day of theoretical knowledge and 10 day for trekking for Himalayas.

21. PESTLE ANALYSIS POLITICAL FACTOR In the LG electronics Inc. political analysis include: high import duty, plants in tax incentive , export promotion schemes of the Indian Government.

22. PESTLE ANALYSIS ECONOMIC ANALYSIS In LG electronics Inc. the economical analysis include: increase in per capita income, growing GDP high disposable income, and increase in spending.

23. PESTLE ANALYSIS SOCIAL ANALYSIS The social analysis in LG electronics company include: manufacturing eco-friendly product and increasing life style.

24. PESTLE ANALYSIS TECHNOLGY ANLYSIS LG electronics focuses on acquiring advanced technologies to drive you forward. The improvement in technology they made the electronic product cheaper. LG electronics goal is to lead global electronics and information technology worldwide. LG electronics is increasing its focus on “Smart Technology”-technology that adds convenience and joy to customers’ lives.

25. PESTLE ANALYSIS ENVIROMENTEL ANLYSIS As a proud long-time ENERGY STAR partner, LG electronics is committed to the program’s mission of achieving superior energy efficiency. There are two projects which have been done by LG electronics Inc. are LG and Tony Awards Go Greener and LG and Greensburg Greentown.

26. SWOT ANALYSIS STRENGTH Wide range of products to serve all categories and a strong focus on technology and quality Effective localization of product offerings for growth markets Brand offers sound rational appeal – good product features and good value for money Good after sales service and wide distribution network Sponsorship of sports and entertainment events enhances visibility

27. SWOT ANALYSIS WEAKNESS Brand lacks influence in the segment of early adopters especially in the social media environment Brand has limited market share compared to market leaders

28. SWOT ANALYSIS OPPORTUNITY Fast growth of home appliances, electronics goods market in emerging economies Convert improved brand image and awareness in to market share Increase the already Wide product portfolio

29. SWOT ANALYSIS THREATS Price war with close Korean competitors like Samsung can disrupt growth in price sensitive markets Highly competitive industry dynamics