Comparative Analysis of Starbucks & CCD & Brista.pptx

Comparative Analysis of Starbucks & CCD & Brista -.1 Marketing Mix.2 Competition.3 SWOT Analysis.4 Comparison with Barista. 5. 4 P'S
6.Market Share 7. Current Scenario 8. Company Profile

1. Slide 1 COMPARTIVE ANALYSIS INVESTOR OPPORTUNITY

2. CONTENT INTRODUCTION 4 P’S SWOT INDIAN MARKET COMPETITOR MARKET SHARE MARKET POSITIONING COUNTRY ANALYSIS MARKET SEGMENTATION

3. COMPANY PROFILE Trade Name : Starbucks Corporation Industry :Coffee shop Founded :March 30, 1971; 49 years ago Founders : Jerry Baldwin ,Zev Siegl, Gordon Bowker Headquarter : South, Seattle, Washington Number of locations: 32,660 (2022) Area served : Worldwide Key people: Myron E. Ullman (chairman) Kevin Johnson (president​ and CEO) Revenue :Increase US$26.50 billion (2022) Trade Name :Café Coffee Day Industry :Coffeehouse Founded :1993; 27 years ago Founder :V. G. Siddhartha Headquarters :Bangalore, Karnataka, India Number of locations:550 Area served :Worldwide Key people :S. V. Ranganath (chairman) Revenue :₹49.64 billion (US$607 million) Trade Name : BARISTA Industry :Coffee House Founded :2000; 20 years ago Headquarters : New Delhi, India Number of locations :350 stores Area served :India, Sri Lanka and Maldives Key people : Mr. Rajat Agrawal [COO] Revenue :Increase US$32 million (2022)

4. COMPARATIVE ANALYSIS 4 P’S PRODUCT PRICE PLACE PROMOTION STARBUCKS HIGHER PRODUCT VARIETY & QUALITY SERVE FOR MORE EXPENSIVE BRAND START AT RS 250-1500 Exposed, Ambient locations GREEN COFFEE, ONLINE ORDERING CCD PRODUCT MIX FOR IINDIAN TASTE LOWER PRICE STARTS AT RS 34-200 High street/entertainment centres TIE UP WITH YOUTH BRANDS, TV BARISTA LAVAZZA WIDE VARIETY OF TRADITIONAL COFFEE PRODUCTS INEXPENSIVE STARTS At RS 55-300 High street/entertainment centres SPONSORSHIPS, STRATEGIC ALLIANCES COSTA COFFEE BRAND SIGNIFIES LUXURY+SERVICE COMPARATIVELY HIGHER. START AT RS95-300 Exposed, Ambient locations MOSTLY THROUGH OUT THE WORD OF MOUTH

5. COFFEE OUTLOOK Slide 3 RETAIL OUTLOOK USP Diverse, quality selection of specialty roasted coffee beans Most recognizable & trustable brand in India Finest Italian & Arabic coffees & cuisine at great value price TAGLINE To inspire & nurture the human spirit A lot can happen over coffee Experience it

6. THE MARKET COMPARATIVE ANALYSIS 21% Local Residents 36% Tourists 29% Passing Travelers 7% Students 7% Local Businesses TARGET SEGMENT PENTRATION INTO MARKET [NO. OF OUTLETS] FUTURE PLANS [NO. OF OUTLETS TO OPEN IN NEXT 3 YEARS] STARBUCKS Youth & Adults 15 50 CCD Youth & Adults {15-35 yrs} 1319 600-650 BARISTA Youth & adults{15-60 yrs} 225 60-80 CUSTOMER SEGMENTATION Slide 4

7. STRENGTH STARBUCKS Largest coffeehouse chain in the world Strong brand image CCD Youth oriented brand USP: Highly affordable brand BRISTA Strong brand recall & popularity OPPORTUNITY STARBUCKS Competitors price is the major influence over firm’s profit Expensive Product pricing CCD Fastest growing industry in Asia Gone international BRISTA Introduce cheaper & unique version of coffee THREAT STARBUCKS To extend supplier network Increase product offerings Expansion of retail operation CCD Competition with established & International other coffee café like costa coffee, mocha, coffee beans & tea leaf BRISTA Threat from existing coffee chains & fast food outlets WEAKNESS STARBUCKS Increased indirect competition like [MCDONALDS,[costa, nestle] CCD Weak brand image & lacks strength to maintain brand loyalty BRISTA Perceived as expensive brand Famous for coffee less known for its food products

8. ACHIVEMENTS CCD MOST POPULAR HANGOUT JOINT AMONG YOUTH. 3 RD GLOBAL YOUTH MARKETING FORUM IN 2011 INDIAN HOSPITAILTY EXCELLENCE AWRDS IN 2011 STARBUCKS WORLD’S 50 MOST INNOVATIVE COMPANIES-FASTEST COMPANY-2012 CORPORATE RESPONSIBILITY/BUSINESS ETHICS-2000-12 BRISTA BESTCOFFEE ROSATER IN EUROPE EMPLOYEES OF THE MONTH Slide 6

9. POSITIOING MAP OF COFFEE SHOPS HIGH PRICE LOW PRICE LOW LUXURIOUS HIGH LUXURIOUS

10. COMPETITORS DIRECT COMPETITORS INDIRECT COMPETITORS

11. MARKET SHARE IN INDIA STARBUCKS 1.3% COSTA COFFEE 5.6% CAFÉ COFFEE DAY 77.9% BRISTA 13.2% Slide 13

12. 1971

13. 1998

14. 2003

15. ORGANISATION LAUNCHED YEAR COFFEE SHOPS (2019) VALUE FOR MONEY CCD 1996 1752 HIGH BRISTA 2000 220 AVERAGE STARBUCKS 1992 31,256 MEDIUM COSTA COFFEE 1978 3401 AVERAGE CURRENT SCENARIO OF COFFEE MARKET

16. Founded in 1996 India's largest amalgamated bean coffee trading company ltd First to roll out the ‘coffee bar’ concept in India with its first café in Bangalore New cafes planned across-middle east, eastern Europe, Egypt, Eurasia, south Asia. On 19 th October 2012 Starbucks opened its first store in India. The brand is in 50:50 joint venture with tata & the alliance is named tata Starbucks Coffee beans are sourced & roasted locally from Tata field in corg Karnataka It spread over Delhi, Maharashtra, Karnataka, tamilnadu, Telangana First retail outlet was launched on 2000 The 6 th largest producer of the coffee in the world Indian coffee has created a niche for itself in the international market Arabic coffee from India is also well received in international market Coffee production in India: Karnataka, Kerala & tamilnadu

17. COMPARATIVE ANALYSIS OF MARKET SEGMENTATION IN INDIA

18. COMPARATIVE ANALYSIS OF MARKET SEGMENTATION IN INDIA

19. THANK YOU! SHWETA CHUAHAN Slide 15 DIKSHA VASHISHT