Business Studies
Grade 10
Topic: The components of a
business plan
Definition of a Business Plan
•It is a operating guide for a business to
refer to.
•It is a self checking tool that lets the
business know if they still on track with
their business aims and objectives.
•It is a roadmap that guides a business in
which direction they working towards.
Executive Summary
•This part covers the foundation of the
business, which is:
The target market
The business structure
The objectives of the business
Advantages the organization has over the
companies.
Company summary
•For first time company owners, this
section entails the skills and experience of
the company owner
•It should also include a brief description of
the start-up plan.
Products and services
•This section entails the company's
products and services
•It also entails the target market of the
products and services which is for current
and future market segments
Market analysis
•Here the plan should identify the reasons
why customers will buy from the company
•It also entails the value proposition that
underpins the company’s success.
Strategy Implementation
•This section should describe the
company’s high-level strategies and
expected results.
•Strategic priorities should fit into one of the
following categories:
– financial,
– customer,
– products and services,
– people, or internal capabilities.
Competitor Analysis
•This analysis should describe the
strengths and weaknesses of key
competitors.
•Meaning that it should list all the factors
that can threaten their business.
Financial plan
•This section is very important to the start-
up and routine management of a
company.
•The key elements are the income
statement and the balance sheet
Citations
•Sharma,N. (2012) Components of
business plan. available from slideshare at
https
://www.slideshare.net/ssuserb4c5a5/components-of-business-plan?qid=0cbed0ee-5152-4b3e-9b52-b0b09df2156e&v=&b=&
from_search=1
(Accessed 1 September 2018).
•Kashyap,S. (2014). Components of a
business plan. available from slideshare at
https
://www.slideshare.net/sandeepkashyapr/components-ofa-businessplan?qid=196a10f5-730a-42d8-ad09-63991e3f08ab&v=&b=&
from_search=3 (Accessed 1 September
2018)
Sparkle, S. (2017). Business Plan.
available from slideshare at https://
www.slideshare.net/SparkleStudy/market-structure-monopoly-oligopoly-monopolistic-perfect-competition?next_slideshow=1
( accessed 1 September 2018)
Guru,P.( 2016). Guru Pandyor Essential
Business Plan. available from slideshare at
https
://www.slideshare.net/PrasadRaoPandyarGuru/guru-pandyar-essential-business-plan-components?qid=b6d353ab-6a52-4afe-95ca-f867e8b12168&v=&b=&
from
( accessed at 2 September 2018).
Gamage, P( 2014) .Business Planning
Components of a Business Plan. available
from slideshare at
https://www.slideshare.net/premasiri/busine
ss-planning-contents?qid=52bd4561-cb4b-
413f-ad83-
94e0e3d9889a&v=&b=&from_search=17
( accessed 2 September).