Conflict,cooperation,competetion

A short presentation showing types and causes of channel conflict arising in sales & distribution network.

By:-
Aniruddh Tiwari
Linkedin :- http://in.linkedin.com/in/aniruddhtiwari

1. C h a n n e l C o n f l i c t

2. C h a n n e l C o o p e r a t i o n

3. C h a n n e l C o m p e t e t i o n

4. Channel Conflict:- Channel conflict occurs when manufacturers (brands) disinter mediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products direct to consumers through general marketing methods and/or over the internet through e-Commerce. Channel conflict can also occur when there has been over production. This results in a surplus of products in the market place. Newer versions of products, changes in trends, insolvency of wholesalers and retailers and the distribution of damaged goods also affect channel conflict. In this connection, a company's stock clearance strategy is of importance

5. Vertical Channel Conflict Horizontal Channel Conflict Multichannel Conflict Types of Channel Conflict

6. Vertical Channel Conflict Horizontal Channel Conflict Multichannel Conflict Types of Channel Conflict

7. Vertical Channel Conflict Types of Channel Conflict

8. Vertical Channel Conflict

9. Horizontal Channel Conflict:-

10. Multi Channel Conflict:- Example:- Online Store Like e-bay Example:- Exclusive Company Outlet

11. Causes Of Channel Conflict Goal Incompatibility Unclear Roles & Rights Differences In Perceptions Intermediaries’ Dependence On The Manufacturer

12. How To Manage Channel Conflict Adoption of Super ordinate Goals Exchange Of Employees Co- Optation Diplomacy By:- Mediation Negotiation Legal Route

13. Dilution & Cannibalization:- Marketers must be careful not to dilute their brands through inappropriate channels. Example : Calvin Klein, Reebok

14. Legal & Ethical Issues

15. Exclusive dealings often includes exclusive territorial agreements. Such practices increase dealer confidence & enthusiasm. Moreover it is perfectly legal. Some major brands adopt the policy of “Full-Line Forcing”. Although such tying agreements are not illegal, but somehow they lower the quality of the competition.

16. Funny Side of Channel Conflict

17. E – Commerce Marketing

18. E-Purchasing E-Purchasing means companies decide to purchase goods, services, and information from various online suppliers. This in turn has saved millions of capital for the companies. E-Marketing E-Marketing describes company efforts to inform buyers, communicate with them, promote & sell its products & services over the internet.

19. Pure-Click Companies Companies those have launched a web site without any previous existence as firm are called Pure-Click Companies. Example :- Google, ebay (B2C), Alibaba (B2B) Brick-and-Click Companies They are the existing companies that have added an online web site for information or e-commerce. Example:- Indiatimes (Bennett, Coleman & Co.) Futurebazaar (Future Group)

20. We can say that online shopping is Safe, Secure & its Fun

21. M-Commerce:- Mobile Commerce, also known as M-Commerce or  mCommerce , is the ability to conduct commerce using a mobile device, such as a mobile phone, a PDA, a  smartphone , or other emerging mobile equipment such as GPS, Satellite Radios, Vehicle Tracking Systems etc.

22. THANK YOU