Connected Packaging Loyalty Programs | ITC Packaging Innovation

ITC’s connected packaging for Qflx offers QR-based rewards, instant cashback, and seamless digital engagement to modernize loyalty programs for electricians.

1. Redefining Loyalty Programs with Connected
Packaging | ITC Packaging
Cybele’s Qflx: Revolutionizing Loyalty through Digital Packaging
In the electrical supplies industry, electricians play a crucial role but are often
underappreciated. Partnering with Cybele and its flagship brand Qflx, ITC
Packaging introduced a digital-first loyalty program integrated directly into the
product packaging, creating an experience that is seamless, interactive, and
rewarding.
The Challenge: Modern Loyalty for Busy Electricians
Traditional loyalty programs with long forms and manual redemption were
incompatible with electricians’ on-the-go lifestyle. Cybele aimed to provide
instant rewards, easy product access, and direct brand communication
through the packaging itself. With ITC’s connected packaging, Qflx products
became a powerful engagement tool, allowing users to scan a QR code for
rewards and information without hassle.

2. The Solution: QR-Based Connected Packaging
Integrated QR Codes: Each product features a unique QR code linking directly
to a loyalty portal where electricians can redeem rewards, access product
info, and participate in campaigns.
Instant Cashback Rewards: Rewards are delivered directly to digital wallets,
giving electricians real-time, tangible benefits.
Digital-First Experience: Every Qflx purchase becomes interactive, offering
technical support, product details, and brand engagement instantly.
Technical Excellence: Secure and Data-Driven
• Data Analytics: Real-time data on interactions and preferences helps
Cybele optimize marketing and loyalty initiatives.
• Non-Cloneable QR Codes: Ensures safe, authentic engagement.
• Scalable Infrastructure: Supports high-volume, real-time interactions
seamlessly.
Impact: Modern Loyalty Programs
Connected packaging merges physical products with digital engagement,
simplifying loyalty and increasing customer satisfaction. Electricians feel
valued, connected, and rewarded while brands gain deeper insights and
stronger engagement.
Looking Ahead: The Future of Connected Packaging
ITC Packaging envisions a future where packaging is not just a container but a
digital bridge. With real-time communication, rewards, and product
information, connected packaging continues to strengthen brand loyalty,
trust, and engagement.