Conscious marketing

This slideshow covers the importance of using conscious marketing as a business. It covers business ethics and steps to follow in order to be considered ethically responsible.

1. Conscious Marketing Sophia Murphy

2. What is “conscious marketing?” Centers on giving valuable information that clients actually WANT to see, in places where they want to see it, instead of intruding on them when they're trying to do something else. Entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services.

3. Conscious Marketing Includes Four Principles: A higher purpose Stakeholders Conscious leadership/Conscious culture Ethics

4. Higher Purpose Recognizes that the purpose of a business should be more than just making profits, whether to be more environmentally responsible , ensure employment opportunities , or provide goods for poor nations. The resulting engagement improves input as well as outcomes of marketing actions for everyone involved.

5. 2. Stakeholders Conscious marketers consider how their actions affect * stakeholders . Marketers increasingly acknowledge that to serve as many stakeholders as possible and avoid inflicting damage on any others, they must give up their exclusive focus on maximizing profits. *stakeholders: The broad set of people who might be affected by a firm’s actions, including not just corporate shareholders and customers but also past, current, and future employees and their families; supply chain partners; the government ; the physical environment; and members of the communities in which the firm operates.

6. 3. Conscious Leadership/Conscious Culture I mplies that the firm’s leaders are dedicated to the proposition of being conscious at all levels of the business, throughout its entire culture. The resulting conscious culture of remain dedicated to the idea that the choices the firm makes reflect its conscious consideration of stakeholders, in line with its higher purpose in in accordance with the leader’s ideals.

7. 4. Ethics C onscious marketers must make decisions that are based on sound marketing ethics. Business ethics is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting, according to broad and well-established moral and ethical principles that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce. Marketing ethics exam and ethical situations that are specific to the domain of marketing, including societal, global, or individual consumer issues.

8. Corporate Social Responsibility C orporate social responsibility (CSR) is an essential element of conscious marketing. Firms acknowledge that, in addition to economic and legal duties, they have responsibilities to society. These responsibilities are not mandated by law but instead are associated with the demands, expectations, requirements, and desires of various stakeholders.

9. KEY CSR Stakeholders When companies embrace conscious marketing, they appeal not only to their shareholders but also their stakeholders. Employees Customers Marketplace Society

10. Integrating Conscious Marketing T o ensure that conscious marketing is infused into all levels of the firm, it can be an integrated into each stage of the marketing plan.: Planning phase : With a strong leader ship, marketers can introduce conscious marketing at the beginning of the planning process by including statements in the firm’s mission or vision statements. Implementation phase : This phase requires the giving of specific tasks and timelines to individuals and groups. The business employees gather the necessary resources to execute the marketing program and release the organization’s product or service to the public. Control phase : Managers must be evaluated on their strategies from a conscious marketing perspective .

11. Ethical Decision-Making Framework Identify Issues Gather information and identify stakeholders Brainstorm and evaluate alternatives Choose a course of action

12. Conclusion All in all, conscious marketing is a great way for businesses to connect to consumers. Practicing good ethics builds trust with customers and shapes the purpose of a businesses