Conscious Marketing

and Social Responsibility

1. Conscious Marketing Baylee Johnson

2. Conscious Marketing Entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services. It encompasses four overriding principles Recognition of marketing’s greater purpose Consideration of stakeholders and their interdependence The presence of conscious leadership, creating a corporate culture The understanding that decisions are ethically based

3. Recognition of Marketing's Greater Purpose The recognition that the purpose of the business is not only make profit

4. Consideration of Stakeholders and their Interdependence Stakeholders are people who might be affected by a firm's actions To serve as many stakeholders as possible while avoiding harm to any group

5. The Presence of Conscious Leadership, Creating a Corporate Culture Leaders are dedicated to the proposition of being conscious at al levels of the business, throughout its entire culture The choices the firm makes reflect its conscious consideration of stakeholders, in line with its higher purpose and in accordance with the leader's ideals

6. Understanding that Decisions are Ethically Based Business ethics is concerned with distinguishing between right and wrong actions and decisions in a business setting

7. Corporate Social Responsibility as an Element of Conscious Marketing

8. Corporate Social Responsibility (CSR) Responsibility to society Actions and policies, taking stakeholders expectations into account to achieve what is referred to the triple bottom line.

9. Triple Bottom Line Economic, social and environmental performance Charitable foundations, nonprofit groups, supporting the rights of minority groups

10. CSR vs. Conscious Marketing

11. CSR vs. Conscious Marketing

12. Thank you