_Consumer Awareness - Class 10_Economics_MA.pdf

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1. Consumer
Awareness

By:-
Name: Vandit Joshi
Class: 10
th
B
Roll No: 29

2. Table of contents
01
03
02
04
0605
Acknowledgement Certificate
Need of Making
Consumer Aware
Who is Consumer
Consumer
Exploitation
Introduction

3. Table of contents
07
09
08
10
Consumer
Protection Acts
Fight For your
Rights
Consumer Rights
Day
National Consumer
Helpline

4. Acknowledgement
01

5. I would like to express my special thanks to my teacher who
gave this golden opportunity to do this wonderful project on
the topic ‘Consumer Awareness’ which also helped me doing
a lot of research and I came to know about so many new
things about this particular topic. Secondly I would also like
to thank my parents and my few friends who helped me a lot
in finalizing this project within a limited time…

6. Certificate
2

7. This is to certify that Vandit Joshi of Class 10th
has successfully completed the economics
project file on Consumer Awareness in special
reference to the teacher as per the guidelines of
CBSE.
It is to further certify that the project is individual
and bonafied work of the candidate…
Teacher

8. Who is
Consumer
03

9. Any individual who purchases products or services
for his personal use and not for manufacturing or
resale is called a consumer. A consumer is one who
is the decision maker whether or not to buy an
item at the store or someone who is influenced by
advertising and marketing. Every time someone
goes to a store and buys a shirt, toy, beverage or
anything else, they make a decision as a consumer.
Consumer refers to any person who purchases
some goods for a consideration that has been
either paid or promised to pay or partially paid and
partially promised .

10. Consumer
Exploitation
04

11. Consumer exploitation is a
situation in which a consumer is
cheated or given false information
by the producer. Large companies
with huge wealth, power and reach
can manipulate the market in
various ways. Consumers are
cheated by the manufacture by the
following ways

12. 1) High Prices
2) Underweight
and Under
measurement
3) Sub standard
quality
Traders can change a
price higher than the
price prevailing in the
market because of the
ignorance and urgency
of the customer



By their cleverness
traders scoop so low that
they cheat the consumer
by restarting to
underweight and under
measurement tactics.



Some traders sell
substandard quality to the
consumer. Now a days
markets are full of
duplicate products

13. 4) Adulteration
and impure
products
5) Lack of Safety
Devices
In edible items such as
oil, ghee and spices
adulteration is made in
order to earn profits


Some producers try to
produce things of poor
quality without caring for
the standard safeguard
norms

14. Introduction
05

15. Consumer Awareness is an act of making sure the buyer or consumer is
aware of the information about product, goals, services, and consumer
rights. Consumer awareness is important so that buyer can take the right
decision and make the right choice. Consumer have the right to
information, right to choose, right to safety, right to consumer education,
right to seek redressal.

In the current trend of marketing, the consumer is a lifeblood of all it’s
functioning. The market gets shrewd and sometimes the consumer has to
suffer the brunt of it. Therefore consumer protection is an act of providing
consumers with complete information about the goals, services and their
rights. Consumer awareness is very important as they invest their time and
money in marketing activities and they have a right to transparent
information

16. Misleading advertisement, unsafe products, overcharging and unweighing
and other malpractices are performed by unscrupulous businessmen.
Consumer awareness is an act of saving consumers from such
delinquencies.

“Jago Grahak Jago” (Wake up, customers!) is a consumer awareness
program launched by the department of food under the government of
India. This program will help Indian consumers to know about their
consumer rights and also about duties as consumer.

17. Need of Making
Consumer Aware
06

18. It has been observed very after that a consumer does not get right goods and services. He
is charged a very high price or adulterated or low quality goods are sold to him. Therefore
it is necessary to make him aware. Following facts classify the need of making consumer
aware.

●To achieve maximum satisfaction: the income of every individual is limited. He
wants to buy maximum goods and services with his income. He gets full satisfaction
only by this limited adjustment. Therefore it is necessary that he should not be
cheated in any way. Far this he should be made aware.

●Protection against exploitation: Producers and sellers exploit the consumers in
many ways as underweighting, taking more price than the market price, selling
duplicate goods etc. Large companies through their advertisement also mislead the
consumers. Consumer awareness shields them from the exploitation by producers
and sellers.
●Control over consumption of harmful goods: There are several such goods
available in market which cause harm to some consumers. For example we can take
goods like cigarette, tobacco, liquor, etc. The consumer education and awareness
motivate people not to purchase such goods which are very harmful for them

19. ●Motivation for saving: The awareness controls people from
wastage of money and extravagance and inspire them to take right
decision. Such consumers are not attracted by sale, free gifts
attractive packing etc., due to which people can use their income in
a right way and can save money.

●Knowledge regarding solution of problems: The consumers are
cheated due to illiteracy innocence and lack of information.
Therefore it becomes necessary that the information about their
rights should be provided to them so that they cannot be cheated
by producers and sellers. Through consumers awareness they are
also made known to the proceedings of laws so that they can solve
their problems.

20. Consumer
Protection Act
07

21. The consumer protection act, implemented in 1986, gives easy fast
compensation to consumer grievances. It safeguards and encourages
consumers to speak against insufficiency and flows in goods and
services. If traders and manufacturers practice any illegal trade this act
protects their as a consumer.

This protection act covers all goods and services of all public, private or
corporate sectors except those exempted by the central government.
The act provides a platform for a consumer where they can file their
complaint, and the forum takes action against the concerned supplier
and compensation is granted to the consumer for the hassle he/she has
encountered.

22. 1968:-

●The consumer protection act 1986 (COPRA) was an act of the Parliament
of India encacted in 1986 to protect the interest of consumers in India.

●The above act was passed in the Assembly in October 1986

●Consumer Protection Act 1986 came into force on December 24, 1986

●The above act was replaced by the consumer protection act, 2019

23. 2019:-

●The consumer protection Bill 2019 was introduced in the Lok Sabha on 8
July 2019

●The above bill was introduced in the Parliament by the Ministry of consumer
Affairs food and Public Distribution.

●The consumer protection act 2019 came into effect by 20 July 2020

●As the provision given in the consumer protection act, 2019 it is compulsory
for every e commerce entity to display the country of origin.

24. Jago Grahak Jago:-

“Jago Grahak Jago” (Wake up, customers!) is a consumer awareness program
launched by the department of food under the government of India in 2005.

As part of this initiative the government has used channels to create consumer
awareness through printing, media advertisements, pesters, audio campaigns
and video campaigns for consumer information and education about initiatives
like the Insurance Ombudsman channel. This program will help Indian
consumers to know about their consumers rights and also about duties as
consumers.

25. Fight For your
Rights
08

26. Always Buy Product Mark Items
Always see expiring on
Manufacturer date
Always take bill of every item
Do prefer branded items
Do bargaining on MRP
If require complain consumer court
Do not give more than MRP
Make complaint for genuine
grievances

27. Consumer Rights
Day
09

28. The consumer movement marks 15th March with world consumer
right day every year as a means of raising global awareness about
consumer rights and needs celebrating the day is a chance to
demand that the rights of all consumers are respected and
protected and to protect against market abuses and social
injustices which undermine those rights.

World consumer rights day was inspired by president John F
Kennedy who sent a special message to the US congress on 15th
March 1962 in which he formally addressed the issue of the
consumer rights. He was the first world leader to do so. The
consumer movement first marked that date in 1983 and now uses
the day every year to mobilize action on important issues and
campaigns

29. National
Consumer
Helpline
10

30. National Consumer Helpline has been set up by ministry of
Consumer affairs, Government of India

●Complaints can be registered online through the official
website care.nic.in

●Complaints can also be registered through National toll free
number 1800114000 or 14404 or SMS can be sent by
mentioning the name and city which help the consumers
from exploitation and also make them aware