Consumer Decision Making Process

Consumer Behavior is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.

1. Consumer Decision Making Process Presented By: Mr. Mohammad Asif Nasseri Roll Number: 22103 1

2. A Walk Through 2

3. Why Incorporation hunt Consumer Behavior? 3

4. Consumer Behavior Consumer Behavior  is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. https://en.wikipedia.org/wiki/Consumer_behaviour 4

5. Models of Consumer Behavior https://www.slideshare.net/poonam85/consumer-decision-making-process-12257096/15 5

6. Factors Affecting Consumer Behavior http://www.yourarticlelibrary.com/marketing/consumer-behavior/factors-affecting-consumer-behaviour-with-diagram/48599 6

7. Buyer Decision Process https://iedunote.com/buyer-decision-process 7

8. Intervening Factors in Purchase Decision Purchase Decision Attitude of Others Un-Anticipated Situational Factor Purchase Intention Evaluation of Alternatives https://www.slideshare.net/poonam85/consumer-decision-making-process-12257096/15 8

9. Types of Buying Decision Behavior https://mba-lectures.com/marketing/principles-of-marketing/650/types-of-buying-decision-behavior.html 9

10. Post Purchase Behavior Cognitive Dissonance : Did I Make a Good Decision? Did I Buy the Right Product? Did I Get a Good Value? http://marketmedialife.blogspot.com/2013/04/marketing-101-post-purchase-behavior.html 10

11. Organization Buying Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers. Characteristics of Organizational Buyer : Purchases are in Large Quantities Demand is Derived from the Production and Sales of Buyers Demand Fluctuations are High Organizational Buyers are Trained Professionals in Purchasing Lot of Buying Occurs In Direct Dealing with Manufacturers http://nraomtr.blogspot.com/2011/12/organizational-buying-processes-and.html 11

12. Organization Buying Process http://nraomtr.blogspot.com/2011/12/organizational-buying-processes-and.html 12

13. Big Bazaar Consumer Behavior Big Bazaar was Formed in 2001, by Kishore Biyani. In 2010, Big Bazaar was Ranked 6th Amongst the Top 50 Service Brands in India. Big Bazaar is the Largest Hypermarket Chain, which was first started in Kolkata, Bangalore & Hyderabad. There are total 800 Big Bazaar Outlets in 90 Cities. Revenue Generated by Big Bazaar in Financial Year 2014; was 500 Crore. Number Of Employees : 36,000 Plus. Major Target Customers of Big Bazaar are : Middle and Lower Class. https://www.slideshare.net/nasimtom1/consumer-buying-behaviour-at-big-bazaar 13

14. Big Bazaar Consumer Decision Making https://www.slideshare.net/nasimtom1/consumer-buying-behaviour-at-big-bazaar 14

15. Customer Relationship Management @ Big Bazaar Customer Profitability Analysis (CPA). Differentiate customers in terms of their need and value to company. Interact with individual customers Database is formed through the issue of future card. Advantages of Customer Relationship Management to Big Bazaar Provide better customer service Discover new customers Increase customer revenues Simplify marketing and sales processes Help sales staff close deals faster https://www.slideshare.net/nasimtom1/consumer-buying-behaviour-at-big-bazaar 15

16. Big Bazaar Direct The franchisee will be provided with a 10” tablet - 21”slate with all the available products listed in it. The customers can browse and select the products on the tablet. Once customer selects the product, Big Bazaar can place the order directly. Instantly a confirmation message will be sent to the customer’s mobile number, after which the franchisee can take the payment and work will be done. Post this, the delivery and any queries will be handled by the Sales Team at Big Bazaar Direct Franchisee. https://www.slideshare.net/nasimtom1/consumer-buying-behaviour-at-big-bazaar 16

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18. Bibliography The Presentation Slides were Prepared with Support of Given Book and Sites: Book: Philip Kotler, Gary Armstrong and Prafulla Agnihotri (Principles of Marketing – 17 th Edition) Sites: https://en.wikipedia.org/wiki/Consumer_behaviour https://www.slideshare.net/poonam85/consumer-decision-making-process-12257096/15 http://www.yourarticlelibrary.com/marketing/consumer-behavior/factors-affecting-consumer-behaviour-with-diagram/48599 https://iedunote.com/buyer-decision-process https://www.slideshare.net/poonam85/consumer-decision-making-process-12257096/15 https://mba-lectures.com/marketing/principles-of-marketing/650/types-of-buying-decision-behavior.html http://marketmedialife.blogspot.com/2013/04/marketing-101-post-purchase-behavior.html http://nraomtr.blogspot.com/2011/12/organizational-buying-processes-and.html https://www.slideshare.net/nasimtom1/consumer-buying-behaviour-at-big-bazaar 18

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