Consumer durables

analysis of indian consumer durable industry and sow analysis of Dell

1. Consumer Durables Presented by Rashmi K R

2. Plan of presentation Classification of goods Major players Indian consumer durables industry Key growth drivers Challenges Porter’s five force model SWOT Analysis of Dell

3. “Consumer durables  are a category of consumer products that do not have to be purchased frequently because they are made to last for an extended period of time (typically more than three years). They are also called  durable goods  or  durables ”. Examples

4. CONSUMER DURABLES WHITE GOODS BROWN GOODS CONSUMER ELECTRONICS Air conditioners Refrigerators Washing machine Sewing machine Watches and clocks Cleaning equipment Other domestic appliances Microwave oven Cooking range Chimneys Mixers Grinders Electronic fans Irons Tvs Audio-video systems Electronic accessories Personal computers Mobile phones Digital cameras Dvds Camcorders

5. Top 5 Emerging Nations (Consumer Electronics) CHINA INDIA BRAZIL MEXICO SOUTH AFRICA The Top 5 Emerging countries contributed $37.6 billion to the global consumer electronics industry China is the leading country among the Top 5 emerging nations, with market revenues up to $21.6 billion

6. KEY INDIAN CONSUMER DURABLES  PLAYERS

7. Key players in India Titan Whirlpool Symphony Blue star Rajesh exports Pc jewelers Videocon industries Bajaj electricals VIP industries

8. Indian consumer durable industry Urban and rural market growing at the rate of 15% on average 35%

9. Industry analysis India fifth largest consumer durable Market Market is expected to reach US $12.5 billion by FY 15 from US $7.3 billion in FY 12. Urban growth driven by new technology innovative products Rural market has recently shown a 30% growth rate in demand for home appliances Demand likely to rise in the coming years- Government of India Investment in rural electrification

10. Key Growth Drivers Rise in disposable income Availability of new and innovative products  Pricing of the products  Rise in the share of organized retail Innovative advertising and brand promotion Festive season sales

11. Challenges Threat from new entrants, especially global companies Rivalry and competition Potential market remaining yet untapped Threats from substitute products Availability of choice

12. Porter’s five force model

13. PRODUCT ANALYSIS THREAT OF NEW ENTRANTS Most current players are global players• New entrants will need to invest in brand, technology, distribution CUSTOMER POWER Multitude of brands across price points — wide variety of choice for customers SUPPLIER POWER Indigenous supply base limited — most raw materials are imported COMPETITIVE RIVALRY Number of well-established players; several new players entering Good technological capability  THREAT OF SUBSTITUTES Unbranded products and cheaper imports could enter the market

14. SWOT Analysis of DELL Name Dell Inc. Industries served Computer hardware Computer software IT Consulting IT Service Geographic area served Worldwide USP Customization of products as per customer Slogan Power to do More, Yours is here Main competitors Apple Samsung Lenovo Hewlett-Packard Sony Toshiba Acer

15. STP SEGMENT Home Users, Governmental institutions, Large Corporate and Students TARGET Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work POSITIONING Customer’s choice and customer’s tailored service provider