This chapter tells us how consumer is exploited, f actors causing exploitation of consumers; rise of consumer awareness; how a consumer should be in a market; role of government in consumer protection.
Consumers participate in the market when they purchase goods and services that they need . Consumers are often exploited on the market place. individual consumers often find themselves in a weak position. Whenever there is a complaint regarding goods or services that had been bought, the seller tries to shift the responsibility on to the buyer. The consumer movement is an effort to change this situation.
The consumer movement arose out of dissatisfaction of the consumers as many unfair practices were being indulged in by the sellers. It took many years for organizations in India and around the world, to create awareness amongst people. rampant food shortages, hoarding, black marketing, adulteration of edible oil gave birth to the consumer movement in an organizes form in the 1930’s. This movement succeeded in bringing pressure on business firms as well as government to correct business conduct which may be unfair and against the interests of consumers at large.
COPRA Copra is a short term for consumer protection act. It was passed by the government of I ndia on 1986 on 24 th December for the protection of consumer’s rights and since then this day is celebrated as consumers day. The consumer rights in India are listed below : The right to be protected from all kind of hazardous goods and services. The right to be fully informed about the performance and quality of all goods and services. The right to free choice of goods and services. The right to be heard in all decision-making processes related to consumer interests. The right to seek redressal, whenever consumer rights have been infringed. The right to complete consumer education.
When we as consumers become conscious of our rights while purchasing goods and services, we will be able to discriminate and make informed choices. If customers want their rights they should also observe some duties: After purchasing we must insist on cash memo. While purchasing goods we must be careful about the quality of goods as well as the guarantee of products and services. We should buy certified goods- ISI, AGMARK etc. ISI and AGMARK are logos and certificates which help consumers get assured of quality while purchasing goods and services