This presentation is about product life cycle as well as the rights of every consumer/buyer.
Size: 16.78 MB
Language: en
Added: Feb 15, 2024
Slides: 21 pages
Slide Content
Consumer Rights and Responsibilities By: Mr. Rian Jay P. Dimaano, MBA
Topic Outline 01. Definition of Marketing 02. Marketing Mix 03. Goals of Marketing 04. Needs, Wants and Demands 05. Traditional and Contemporary approaches to Marketing 2
Marketing is a human activity directed at satisfying needs and wants through the exchange process. 3
Exchange Process – the act of obtaining a desired object from someone by offering something of value in return
Last year
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Growth by sector table Q1 Q2 Q3 Q4 Series 1 4.3 2.5 3.5 4.5 Series 2 2.4 4.4 1.8 2.8 Series 3 2 2 3 5 10 Annual Review February 15, 2024
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Learning Targets Define the Consumer and the goods and services they purchase. Identify the rights of consumers under law Understand the responsibilities consumers must exercise to help enforce their rights
Consumer Rights The right to…. Safety Information Choose Redress Consumer Education A Healthy/Safety Environment Have Basic Needs But what do they all mean….?
Safety Right Protection from products and services that are hazardous to their health. Responsibility: Use the product safely, following all safety instructions and remaining alert for future warnings.
Information Right Have provided for them information that ensures all product statements are accurate and truthful. Responsibility: Analyze and use information about products wisely.
Choice Right A wide selection of goods and services at a fair price Responsibility: Choose Carefully
Redress Right Request money or other benefits as fair compensation for a company’s mistake It’s a right to complain when there is something wrong with the product/service Responsibility: Make an effort to seek compensation for a wrong product/service delivered
A Healthy/Safety Environment Right Live and work in an environment that does not damage their health Responsibility: Make choices that minimize the environmental impact of your purchase on others.
Have Basic Needs Right Fundamental right to access food, water, and shelter and any basic necessities Responsibility: Consume sustainable so as not to prevent others form meetings their own needs.