CONSUMERS BEHAVIOR IN BUYING STREET FOODS.pptx

miccelis2 8 views 23 slides Feb 27, 2025
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CONSUMERS BEHAVIOR IN BUYING STREET FOODS CATHERINE C. ESCALADA MARJUN L. GALAGATE RONN LAURENCE C. TOGONON

ABSTRACT This study investigated the extent of the respondents’ perception as to street food buying behavior in terms of the various factors like cultural, personal, social, psychological and economic factors.

ABSTRACT The respondents of the study were the first 100 street food consumers in the Roxas City tourist spots like the Roxas People’s Park, Roxas City Street Food Center at the Dinggoy Roxas Civic Center, and Roxas City Street Food Center at the Teodoro Arcenas Trade Center (TATC).

ABSTRACT Majority of the respondents were with ages 18 years old up to 30 years old, both males and females and were chosen based on their capacity to make autonomous legal decisions.

ABSTRACT The research instrument used to gather the data was the researcher-made questionnaire which was subjected for validity and reliability testing.

ABSTRACT The statistical tools used to analyze and interpret the data were frequency count and percentage in determining the age, sex and family income.

ABSTRACT It also used the mean in determining the consumers’ buying behavior and also the Mann Whitney u test and Kruskal Wallis H-test for the significant difference in the perception of the respondents on street food buying behavior.

ABSTRACT The findings of the study are indicated below: 1.Street food preference of consumers depend on different factors like personal, cultural, social, psychological and economic factors.

ABSTRACT The findings of the study are indicated below: 2.Of the personal factors, lifestyle of the consumers was considered the best reason why consumers chose to buy street foods due to its ease of times in, preparation and convenience in acquiring the daily favorite street foods.

RECOMMENDATIONS Based on the findings of the study, the following recommendations are proposed: 1.Street foods can be best substitute in preparing varied styles of foods as regards taste, odor, texture and ease of preparation. 2.Street foods can be that competitive with other foods prepared by popular food stall owners in the locality.

RECOMMENDATIONS 3. Consumers need to consider other factors like hygiene in food preparation. 4. Food ethical standard preparations be evaluated and monitored by the Department of Health and the Department of Trade and Industry.

RECOMMENDATIONS 5.Food and safety standards be monitored by the officials of the local government units in Roxas City to ensure safety measures on street food preparation. 6.Street food vendors may attend safety food preparation training activities to help them answer the health and safety protocol of the consuming public. 7.More related studies on street foods be undertaken to further enhance the current study.

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Thank you!
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