Content Curation for Nonprofits

Is your nonprofit always wondering what you should share on social media and how you'll find the time to do it? This presentation helps you define your audience and what they want to hear and teaches you how to start curating content. Presented at Social Media for Nonprofits conference.

1. HOW TO CREATE
CONTENT YOUR
AUDIENCE
WANTS
SOCIAL MEDIA FOR NONPROFITS

@ZANARAMA #SM4NP

2. What should we say on
social media?

How will I ever find the
time to create all that
content?

3. What people want to
hear.

You won’t. Curate.

4. Can you compete with this
noise?

5. DEFINE YOUR
AUDIENCE
Flickr:libertinus

6. What problem can
my nonprofit solve
for them?

7. Where do their
interests and your
mission connect?

8. TOOL TIME
Go to
bit.ly/
personatemplate

Download a
template for
creating audience
personas from
Hubspot.

9. HERE’S THE DEAL
Your
mission
Rest of
life
Work
Family
What your supporters
think about
What you think
about
Your
mission
Rest of
life

10. CONTENT ON-RAMPS GRIST

11. FOUNDATION FOR
EARLY LEARNING

12. Gardening
Farm Bill
Nutrition
Food
Waste
mission
statement
Ending Hunger in
Western
Washington

13. TOOL TIME Go to

bit.ly/issueuniverse

Download a
worksheet for
creating your own
issue universe.

14. CONGRATULATIONS! YOU’RE
HALFWAY THERE.
Flickr:bernatcg

15. What should we say
on social media?

How will I ever find
the time to create all
that content?

16. WHAT IS CONTENT
CURATION?
Content curation is the process
of sorting through the vast
amounts of content on the web
and presenting it in a
meaningful and organized way
around a specific theme. The
work involves sifting, sorting,
arranging, and publishing
information.

Beth Kanter

Content Curation
basically means that –
out of all the content
you find on the social
web – you pass on the
most valuable stuff to
your network.

Michiel Gaasterland

17. GET CURATING
Saves you time

Positions your organization
as trustworthy source

Keeps you up to date

18. GET CURATING
Listen & find content
Organize it
Share it

19. LISTEN & FIND
Flickr:wwworks

20. LISTEN & FIND
CONTENT

21. LISTEN & FIND
CONTENT

22. LISTEN & FIND
CONTENT
Flickr: acagamic

23. LISTEN & FIND
CONTENT

24. TOOL TIME
Create simple to complex
listening dashboards
with:

Netvibes
Protopage
Addictomatic

25. GET ORGANIZED
Flickr:marirn

26. GET ORGANIZED
Fodder for blog posts

‘Best of’ email
newsletter or post

Share to Facebook or
Twitter

Share with
colleagues
Flickr:kasaa

27. TOOL TIME


Quickly tag & organize
content you find online
or anywhere.

Evernote

28. EVERNOTE
kulowiectech.blogspot.com

29. TOOL TIME

Keep track of content you
find & share in real time.

Scoop.it

30. SCOOP.IT

31. TOOL TIME
Make the Internets do
your bidding.

IFTTT

32. IFTTT

33. SHARE
Flickr:carlos_maya

34. YOUTUBE - FAVORITES

35. PAPER.LI

36. STORIFY.COM

37. DON’T FORGET
Quality over quantity
Add your voice
Attribute & share alike
Flickr:jenniwaterloo

38. WHEN DONE RIGHT

39. LET ME KNOW HOW IT
GOES
Reach me at:
[email protected]
Twitter - @zanarama