Content Marketing Strategy Template by Canvas

Template by Canva.

1. Content
Marketing
Presented by Marketing Team
Strategy
www.reallygreatsite.com
Arowwai Industries

2. Background
Objectives
Target Audiens
Key Perfomance Indicators
Content Plan
Measurement & Analysis
Content
List Of
Arowwai Industries
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Add a hyperlink to the text above to make your presentation easier.

3. Background
The background is that in the increasingly advanced
digital age, content has become one of the most
important aspects of marketing.
Through quality content, companies can build strong
relationships with their audience, increase brand
awareness, and generate significant conversions.
Arowwai Industries www.reallygreatsite.com

4. Objectives
The objectives of a content marketing
strategy are threefold:
Increase Brand Awareness
Build Trust with Clients
Generate Significant Conversions
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1.
2.
3.

5. age gender geographical location income
interests lifestyle
Target Audiens
Target audience definition involves segmenting the market based
attitudes purchase behavior
By understanding the characteristics and preferences of the target audience, companies can
create content that is relevant, engaging, and fulfills the needs and wants of the audience.
Arowwai Industries
www.reallygreatsite.com

6. Segmentation Criteria Customer 1 Customer 2 Customer 3
Customer type
Developer or
Construction company
DIY Certified retailer
Motivation
Speed of delivery, light
weight, minimal price
Low price,
delivery speed
Premium quality,
exclusive product
Number of employees 0000 - 0000 0000 - 0000 0000 - 0000
Strereotypes
Need proof of energy
efficiency
More expensive
than the
alternative
Superior product
perfomance
Audiens Segmentation
Create Target Audience by using Derivative Table
Arowwai Industries

7. 52% 80%
KPI 1
Briefly elaborate on
the above topic
KPI 2
Briefly elaborate on
the above topic
Key
Perfomance
Indicators
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Arowwai Industries

8. Period Content Topics Content Type Production Distribution In charge
Juny
Developer or
Construction
company
Blog article
Infographic
Video tutorial
2 blog articles per week
1 infographic
1 video tutorial.
Social media
Marketing
Team
July
Speed of delivery,
light weight,
minimal price
Blog article
Photo gallery
Podcast
3 blog articles per week
photo gallery every 2 weeks
1 podcast
Social media
Marketing
Team
August 50-1,000
Blog articles
Recipe videos
PDF download guide
2 blog posts per week
1 video
1 PDF download guide.
Social media
Marketing
Team
Arowwai Industries
Content Plan
Create your content plan here! Here's an example of developing the target audience for a content marketing strategy.
www.reallygreatsite.com

9. Item 3
33.3%
Item 4
27.8%
Item 1
16.7%
Item 2
11.1%
Item 5
11.1%
Measurement &
Analysis
Arowwai Industries
www.reallygreatsite.com
Give some measurement and
analysis description here.
Includes some data so you can
present a valid information to
your team.

10. Got Any
Presented by Marketing Team
Arowwai Industries
[phone] [email protected]
Questions?

11. Arowwai Industries
Describe the importance of content marketing
strategies in increasing brand awareness, building
trust, and generating significant conversions
www.reallygreatsite.com

12. Thank
You!
www.reallygreatsite.com
Arowwai Industries
People Behind
Samira Hadid
Marketing Director
Harper Russo
Marketing Manager
Eleanor Fitzgerald
Marketing Specialist
Daniel Gallego
Marketing Assistant