Content Marketing using NEXT GEN AI by Souvik Das

How Next Gen AI Videos are going to change the landscape of Marketing - an Empirical Study and Analysis

1. CONTENT MARKETING Crafting a Future proof Content Marketing Strategy in FMCG - SOUVIK DAS DoMS IIT KANPUR

2. Table of Consumption Index for media Short Video Marketing Trends and FMCG 01 02 03 04 Current Change in FMCG Purchasing Patterns CTA and Mobile Influence Community Building leader NESTLE Social Selling leader WENDY’s Brand love and Advocay leader Coca Cola 05 06 07 08-09 Influencer marketing leader Pe psi Bridging the Gap with AI Powered personalised Vides “Personal AI” Findings and Conclusions CONTENTS Identifying gap Identifying gap Identifying gap Identifying gap

3. 3/5 Use Social media 90% Millennials use Social media with an average of 2.5 hours Consumption Index Share of Media Time https://www.socialinsider.io/blog/tiktok-vs-reels-vs-shorts/ https://www.amic.media/media/files/file_352_2142.pdf

4. Sticky Lollies Started 1.5 Years Ago 4.4 Million Subscribers The MarshmallowCo Started 11 months 1.44 Million Subscribers Proprietor Content Marketing Reference and reaction Current Change in FMCG Purchasing patterns + Vector Started 2 years Ago 21.2 Million Subscribers Performance of CTA buttons Mobile Impacting Purchasing Patterns https://databox.com/facebook-ad-cta youtube.com/@themarshmallowco youtube.com/@Stickylollies youtube.com/@_vector_

5. GAP Community Building = 443 Views = Highest Viewed Video on Nestle USA Personalization + Trend KEY = Straight Social Documentary https://www.youtube.com/watch?v=R0BGBVpiwFo https://www.youtube.com/watch?v=KwkXehaSXp8

6. Social Selling Routine positioning Competitor Nudging Snark and sass GAP GAP Social Listnening https://twitter.com/Wendys

7. Brand Love and Advocacy 1985 New Coke Protest to bring back old Coke Old Coke BRAND LOVE Share a Coke Campaign Taste the Feeling Open Happiness GAP GAP GAP Personalization at Scale

8. Influencer marketing Social Influencing Mass Influencers Trend Creation Concert Influencing GAP GAP Personalization https://blog.swiggy.com/2021/04/16/terms-conditions-pepsi-x-swiggy-april-2021/ instagram.com/pepsi/?hl=en

9. Pe psi x Pepper Content! Person alization Brand Positioning Sustainability Bridging the Gap with AI Powered personalized Videos Swag se Bhaukal! https://ai.invideo.io/ Click to play the Video

10. Personalized AI videos with their names and some attributes that are mentioned in the questionnaire. AI videos are easy to build with attributes attached Findings from a "2012 Journal of Educational Psychology" Study According to a study published in the "Journal of Educational Psychology," students who were addressed by name demonstrated a greater likelihood of providing accurate responses and retaining information more effectively. Pepsi questionnaire. Pepsi Swag contest I will now receive AI videos for any updates or details regarding the organisation with personalisation based on my traits. My level of brand loyalty increases with the degree of integration into the ecosystem. Hi ___ Bhai Pepsi Piya !?

11. Synthesia , a startup using AI to create synthetic videos of avatars for marketing, today announced it has raised $12.5 million. The concept of "Personal AI" is rapidly gaining momentum, with several startups developing virtual beings - artificial personas powered by AI technology. We’ve still only scratched the surface of the video economy. In 10 years, we believe most of our digital experiences will be powered by video in some way or form. https://venturebeat.com/business/synthesia-raises-12-5m-for-ai-that-generates-avatar-videos/.

12. THANK YOU [email protected] SOUVIK DAS -DoMS IIT KANPUR