Contoh Catatan Konsep Concept Note Proposal 2025.

Contoh Catatan Konsep Concept Note Proposal 2025.

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Concept Note
Advancing Plastic Waste Circular Economy in The Land of Heritage
1. PROBLEM STATEMENT
Underlying Problems: Indonesia, the world’s second-largest marine polluter, producing 7.8 million tons of
plastic waste annually (NPAP, 2020, SIPSN KLHK, 2023) mismanaged over 60% of its plastic waste, with Java
being the primary source, releases over 100,000 tons of marine litter every year (World Bank, 2021).
Enforcement of ambitious national targets—like a 70% marine debris reduction by 2025—remains weak,
as recycling rates stagnate below 12% (PJOES, 2024, NPAP, 2020). Although local government, community
groups, and tourism operators collaborate, stakeholder coordination, monitoring, and enforcement remain
fragmented (NEPT Journal, 2022, JOCAE, 2024).
This crisis is acute in Yogyakarta City and Bantul District --a declared waste emergency--where overloaded
landfills drive illegal dumping, and low segregation rates threaten public health and coastal ecosystems as
rivers carry waste directly to the Indian Ocean and polluting Bantul’s mangrove and coasts (Perkim,
2022, Bantul Journal, 2021, NEPT Journal, 2022). Informal workers dominate recovery—handling 90%—but
lack safety and social protections (Fair Circularity, 2025, Bantul Journal, 2021). Waste segregation remains
low, and 600+ Yogyakarta waste banks struggle for market access (Yogya Banks, 2024, JP Lingkungan, 2024).
Recent studies found microplastics in the landfill, confirming the plastic pollution is not only visible waste
but also microscopic particles (Pangestika, 2024). A recent study by Gadjah Mada University that interviewed
235 people living on the banks of the Kali Code River showed that more than 30% still throw garbage into
the river. These various issues could impact tourism activities, which contribute Rp 44.906 billion in regional
income (in 2024) and are a major source of income for communities that rely on tourism-related businesses.
By reducing plastic leakage into Bantul’s rivers that discharge directly into the Indian Ocean through the
estuary and mangrove areas, the project will deliver measurable marine litter reduction without offshore
operations.
This project aims to strengthen collaborations among stakeholders (pentahelix: government, NGOs/CSOs,
universities, private sector, mass media) to reduce plastic pollution and marine litter, improve waste value
chains, protect coastal environment, reduce health damage and risks, while contributing to
provincial/national policy. Our approach fosters “gotong royong” (collaboration) and emphasizes local
wisdom to 1) enhance stakeholder collaboration in waste segregation at the household and retail/hospitality
level; 2) strengthen collaboration in local waste management for sustainability and effectiveness; and 3)
enhance policy advocacy activities via multi-stakeholder voice.
The project’s logic is straightforward: weak coordination and collaboration lead to unmanaged waste; by
engaging local multi-stakeholder forums, strengthening SBCC-driven household and Horeca waste
segregation, and supporting waste banks and informal workers, we address both behavior and system
failures. Activities are sequenced to build foundations first (forums, baselines), then capacity building to
stakeholders, pilots circular economy models, and finally policy influencing—ensuring realism and coherence
throughout. These interventions are deliberately sequenced and mutually reinforcing: forums provide
governance, capacity building plant needed skills, SBCC drives adoption at household/ Horeca level and
reduces consumption, and pilots with waste banks and informal workers supply the evidence for policy
advocacy. The project embeds local wisdom and routine multi-stakeholder coordination, ensuring evidence-
based practice and sustainable change are mainstreamed into public discourse.

2. PROJECT’S CONTRIBUTION TO THE CALL’S OBJECTIVE
The project advances Norad’s objective by tackling root causes: low effective waste segregation, fragmented
local management, weak enforcement, with the Indonesian population as a target group. By reducing plastic
leakage into rivers that drain directly to Bantul’s mangroves and southern coastline, the project contributes
to preventing marine litter at its primary source. Activities, grounded in SBCC and multi-stakeholder
engagement, targeting Java (most affected population), waste banks, coastal tourism, and informal workers.

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Overall activities align with the Indonesian national framework and roadmap (coordinating stakeholders,
conducting studies, encouraging female groups and vulnerable communities in campaigns, waste sorting,
increasing awareness, community-based hygiene campaign) and NPAP’s 4 of five action points (plastic
recycle, plastic reduction, plastic collection, increase recycling capacity).
Project’s contributions to Norad’s Outcomes:
Project’s Outcome Norad’s Outcome
1) Enhanced stakeholder collaboration in waste segregation at
households/retail/Horeca
2, 3, 5
2) Strengthened collaboration in local waste management 3, 4, 5
3) Enhanced policy advocacy activities via multi-stakeholder voice to district/
provincial/ national level
1, 5

3. EXPECTED RESULTS
Expected results will be measured and reported per outcome, directly supporting Norad’s objective.
# Expected Results Measurement
O1 ● At least 10 multi-stakeholder entities will
actively collaborate to strengthen waste
segregation in households and retail/Horeca
sectors.
Measurement will include tracking
partnership agreements, meeting frequency,
SBCC outreach, and adoption rates using
baseline and final surveys as well as routine
monitoring.
O2 ● Three private sector actors will establish
active partnerships contributing to local
waste management in circular economy,
including their innovations e.g., digital
monitoring system, community-led marine
surveillance
Measurement will rely on signed MoUs,
workshop records, technical assistance logs,
and a plastic recovery tracking system. This
system will regularly collect, review, and
report data every six months from all
collaborating sites and actors, quantifying
how much plastic is collected, sorted, and
recycled—serving as an ongoing auditing
mechanism for all project pilots.
O3 ● Minimum 10 policy issues-- including cross-
cutting issues, lessons learned, or knowledge
products advocated/disseminated by the
multi-stakeholder to district/ provincial/
national level.
Measurement will be based on logs of
advocacy products, publications, media
coverage, and feedback, all monitored and
counted for each dissemination or advocacy
event.
ALL ● 20 institutions engaged in plastic waste
management collaboration
Measurement will be based on meeting
notes and participants’ list.

Long-term sustainability will be fostered by embedding stakeholders’ collaboration into more strategic/
permanent local stakeholder forums, mainstreaming local wisdom, and maintaining stakeholder-driven
advocacy beyond the program’s funding horizon. Yayasan ABC—with a strong long-term relationship with
national, provincial, and local government in sanitation (including waste management)—will engage NPAP
and WatSan Network and Working Group as platforms to ensure sustainability. Academic institutions will be
engaged to ensure knowledge is retained locally. The consortium will keep finding other funding sources
and/or collaborators to scale-up/replicate and maintain long-term impact. Company DEF, as a social
enterprise, with the profits gained from plastic recycling, will continue their operation beyond the project’s

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lifetime. Scaling-up will be fostered by capacity building delivered to all relevant stakeholders, and each
group receives hands-on technical assistance for real-world implementation.
The project is designed for systemic and catalytic scaling: by institutionalizing subnational stakeholder
forums in Yogyakarta and Bantul, the model can be replicated by other districts and provinces using their
own resources. The project also has been discussed with the Provincial Environmental Office (DLH DIY),
which has expressed openness to collaborate by sharing data and aligning activities with provincial waste
management priorities. It is designed for cost-efficiency and creates synergies with ongoing waste initiatives.
Norad’s support will thus create a national pathway for multi-stakeholder plastic governance and provide
clear additionality by enabling systemic, catalytic scaling of local efforts that no other actor currently funds.

4. APPLICANTS’ DESCRIPTION AND ROLES
● Yayasan ABC (lead applicant) is a national NGO established in 2014 in Yogyakarta. ABC focuses on
advocacy and capacity building for institutions and communities, empowering all parties involved
through strategic communication initiatives. ABC will lead advocacy efforts with the government and
actively engage communities along riverbanks and coastal areas where rivers flow to the sea, with
special emphasis on preventing waste from being discarded into rivers and oceans. Drawing on
extensive expertise in Social and Behavior Change Communication (SBCC), ABC will implement a
comprehensive SBCC strategy, beginning with formative studies to identify priority behaviors and
effective communication channels.
● DEF is a social enterprise founded in Helsinki, Finland in 2019, dedicated to combating plastic
pollution in the world’s rivers. The organization supports local communities by providing safe and fair
job opportunities and stimulating local economies. In this project, DEF will focus on river waste
collection, plastic waste processing and recycling, as well as circular economy development. DEF’s
for-profit business model ensures continuity beyond the grant period, as revenues from recycled
plastics will sustain operations, expand collection systems, and generate safe jobs in the circular
economy.
● Yayasan GHI’s core focus is advancing evidence-based programming and informed decision-making
to foster environmental sustainability. Corsa has recently expanded into solid waste management
and is now integrating marine management into its portfolio of sustainable environmental solutions.
● JKL University, as Indonesia’s leading academic institution, will anchor research, baseline studies, and
evidence generation, ensuring scientific credibility, local knowledge retention, and policy influence
at provincial and national levels.
Partners/Collaborators: While NPAP is on a national level, there is lack of “hand” to provincial/local level.
Therefore, this consortium will collaborate with local/provincial forums related to waste management e.g.,
WatSan Working Group, to coordinate multi-stakeholder collaboration and advocacy. On a national level,
National WatSan Network and Working Group will also be involved.

5. APPLICANTS’ COMPETENCY
Yayasan ABC has expertise in advocacy, communication, and community development, and has partnered
with Bappenas, the Ministry of Health, the Ministry of Public Works, the Ministry of Home Affairs, and the
Ministry of Education to advocate for and promote national policy, as well as to provide capacity building for
WatSan Working Groups across provinces, cities, and districts. ABC has also worked with the Voices for just
Climate Action (VCA) alliance, World Bank Institute, UNICEF, WHO, USAID-IUWASH, ECOASIA, Plan
International Indonesia, SIMAVI, WVI, SNV, and PwC in capacity building and training, community
development, research and studies, and SBCC. ABC’s experience spans water, sanitation (including
community-based plastic waste management), housing and settlement, climate change, nutrition, youth,
and women’s empowerment. For several years, ABC served as the secretariat for the National WatSan
Network, a multi-stakeholder forum for strategic collaboration. ABC also provides long-term consultancy for

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the Alliance of Mayors/Head of Districts for Sanitation (AKKOPSI). VCA Indonesia focuses on federation
women empowerment to voice just climate action, for adaptation and mitigation including waste
management through SBCC.
DEF company specializes in developing and implementing sustainable, circular economic solutions to tackle
river plastic pollution. Their approach involves collecting plastic waste from rivers using patented
technology, providing river cleaning as a service to governments and communities, and converting collected
plastic into valuable products such as construction boards and waste-derived oils. DEF’s international team
operates in seven countries, focusing on the collection and recycling of plastic waste and floating debris.
Yayasan GHI’s expertise includes Communications for Development (C4D), training facilitation, community
empowerment, policy and governance, social research, and strategic communications.
JKL University contributes deep academic expertise in environmental science and waste management, with
a track record of applied research on microplastics in Yogyakarta’s rivers and landfills, ensuring the project’s
interventions are grounded in robust evidence and inform national policy.

6. INDICATIVE BUDGET
The total estimated cost of the project is NOK 29 million for three years. The budget is structured to ensure
cost-efficiency, with administrative expenses capped below Norad’s 7% threshold. The five largest categories
reflect the project’s integrated approach, balancing direct community interventions with systemic advocacy
and sustainability mechanisms:
1. Outcome 1 (NOK 5M ±17%) – Development and delivery of SBCC modules, technical training for
waste banks and informal workers, and targeted programs for households, retail, and Horeca sectors.
2. Outcome 2 (NOK 5M ±17%) – Design and implementation of pilots in coastal/tourism communities,
plastic segregation systems, and river waste recovery initiatives.
3. Outcome 3 (NOK 3.5M ±11%) – Establishment and facilitation of permanent forums at
district/provincial level, knowledge-sharing events, and policy advocacy products.
4. Monitoring, Evaluation, and Knowledge Management (NOK 2.4M ±8%) – Baseline studies, data
systems (including digital tools for plastic recovery tracking), participatory monitoring, and
dissemination of lessons learned.
5. Personnel and Technical Assistance (NOK 6.6M ±22%) – Salaries for project staff, technical experts,
and local coordinators ensuring high-quality implementation and supervision.
6. Administration and Overheads (NOK 1.8M ±6%) – Project management, financial systems, and audit
costs.
The consortium partners will also contribute in-kind support, including staff time, technical expertise, and
use of existing networks and platforms, to maximize value for money and sustainability.