Contoh Portofolio Credential Media

Proposal Credential Media adalah dokumen formal yang digunakan untuk mengajukan permintaan atau tawaran terkait dengan akses media atau kredensial media dalam suatu acara, konferensi, atau kegiatan lain yang melibatkan pers atau industri media. Tujuan utama dari proposal ini adalah untuk meminta izin atau memberikan penjelasan tentang mengapa pihak yang bersangkutan berhak mendapatkan akses khusus ke acara tersebut atau mendapatkan kredensial media.

1. 2023
www.mra.co.id
CREDENTIAL

2. 2023 www.mra.co.id
MRA
CREDENTIAL 2023
A Story
Selling
Worth

3. 2023 www.mra.co.id
MRA
CREDENTIAL 2023

4. MRA
CREDENTIAL 2023
2023 www.mra.co.id
We develop successful communications 
and strategies that are elegant, cost 
effective with a great result.
We help brands with 360-degree 
campaigns, events and activations, 
influencer marketing, social media 
contents, and video content 
productions.
We serve over 10 million affluent markets 
and communities in Indonesia.
Why
Work
With
Us
We activate your big idea into
detail orchestration through our
platform and our community:

5. MRA
CREDENTIAL 2023
2023 www.mra.co.id2023 www.mra.co.id
HOW TO CREATE THE RIPPLE EFFECT?
YOUR BIG IDEA SPREAD IN MULTIPLE PLATFORM WITH INTEGRATED APPROACH
BIG
IDEA
PUBLIC
RELATIONS
COMMUNITY
MANAGEMENT
ACTIVATION
BROADCAST
PRINT
INSTAGRAM
TWITTERFACEBOOK
HERWORLD
ALA CASAMOTHER&
BEYOND
COSMOPOLITAN
HARPERS
BAZAAR
HARDROCK
FM
BRAVA
RADIO
IRADIO
TIKTOK
YOUTUBE
SOCIAL
MEDIA

6. HIGH END BRAND
BANKING & INSURANCE
TELCO
TV STREAMING
FASHION
OUR CLIENTS
2023www.mra.co.id

7. FMCG CONSUMER GOOD
MOM & KIDS
PROPERTIES
FMCG BEAUTY
IT / GADGET/WATCHES
OUR CLIENTS
2023www.mra.co.id

8. Creative
Strategies
We gather insights from our
audience through our platform, and
then we identify, analyze, and
architect the best solution using
smart strategies and creative ideas
2023www.mra.co.id
OUR EXPERTISE

9. OUR EXPERTISE
2023www.mra.co.id
We orchestrate a single story
with KOL’s across multiple
platforms and formats to create
the ripple effect
Campaign
Storytelling

10. OUR EXPERTISE
2023www.mra.co.id
We craft flawless communication
plan through all of our platforms,
digital, print & broadcast
Media
Implementation

11. OUR EXPERTISE
2023www.mra.co.id
We design activation and
event that engage consumer
to drive sales & build loyalty
Activation
& Event

12. MRA
CREDENTIAL 2023
2023 www.mra.co.id
OURS
PREVIOUS
WORK

13. CASE STUDIES
2023
www.mra.co.id
BLU
by BCA
Big Ideas:
The first CGI influencer in
Indonesia
 
How We Bring it to Life?
To increase awareness of Blu
by BCA, we make Lea the first
CGI influencer in Indonesia by
amplifying her across our
platform, putting her in the
spotlight as the first digital
character featured on a
magazine cover.
Cover on Print Interview on GMHR
Photoshoot Session
on Instagram

14. CASE STUDIES
2023
www.mra.co.id
#StopBeautyBullying
LUX
MAUDY AYUNDA
x
Video Instagram
Big Ideas:
#StopBeautyBullying
 
How We Bring it to Life?
To raise awareness about the dangers of
beauty bullying on social media, we invite
Maudy Ayunda to share her story about
how she is frequently bullied by netizens
and how she is able to recover.
 
Result:
A successful campaign that recognized
by UN Women
Instagram Story
Event with UN Women

15. CASE STUDIES
2023
www.mra.co.id
Lifebuoy 3 IN 1
Big Ideas:
#BebasKumanKepalakeKaki 
How We Bring it to Life?
As a part of Lifebuoy’s 3 in 1 body wash
campaign, we invites Nicholas Saputra as the
main KOL in campaign themed “Nicholas 
Saputra’s Bathing Secrets” on Bapak2id
Instagram account.
Both KOL and media join the campaign by
promoting the new practical and inexpensive
healthy habit with Lifebuoy 3in1
#BebasKumanKepalakeKaki in Instagram
video content entitled “Get Ready with
Nicholas Saputra.”
#BebasKumanKepalakeKaki
Account
Reach*
4,5M
Impression*
5,6M
Media Handling Instagram Video
Instagram Reels
KOL Handling

16. CASE STUDIES
2023
www.mra.co.id
Grebek Pasar
Background
? Raise brand awareness of Chocodrink
Belgian Chocolate Taste products to
end users
? Increase sales distribution to NOO and
to end users
What We Do
? Perform sales at the New Open Outlets
? Perform sales at the markets
? Perform sales at the housing around
the markets
Result
? KPI NOO (New Open Outlet): 30 new outlets
? KPI Sales at the markets: 200 packages
? KPI Sales at the housing: 200 packages

17. CASE STUDIES
2023
www.mra.co.id
MB FAIR 2022*
3 CITIES
156 TENANTS
75.831 VISITORS
RESULT
Background
MB Fair is a mother, baby, and
children's exhibition that has
become a top of mind and
destination for moms to shop
for children and family needs
that takes place in Jakarta,
Surabaya, and Makassar.
What We Do
MB Fair provides a comfortable
shopping environment for
moms and dads, as well as a
diverse range of tenants
offering a comprehensive
selection of products-a one-stop
shopping experience.

18. MRA
CREDENTIAL 2023
2023 www.mra.co.id
What
for You in
We Have
PLAN
223

19. MRA MEDIA SOUNDRIDE FESTIVAL
MRA PUBLISHER
2023
EVENT
Festival SOUNDRIDE merupakan 2-days playful rides, games & experiences festival selebrasi pertunjukan musik
di bawah naungan MRA Media yang menghadirkan musisi-musisi ternama tanah air dari berbagai genre.
VIBING THE FUN LAND
FESTIVAL
SOUNDRIDE

20. MRA MEDIA BEAUTYSITY
MRA PUBLISHER
2023
DIGITAL & EVENT ACTIVITY
�e �rst digital beauty month collaboration curated by MRA Media.

21. HARPER’S BAZAAR | CONTENT
MRA PUBLISHER
2023
EVENTS
BAZAAR
ICONS
PARTY
BAZAAR
BAZTIE
PARTY
May 2023August 2023
February 2023 September 2023

22. HERWORLD | CONTENT
MRA PUBLISHER
2023
EVENTS
#
L ADIES
BAZAAR
October 2023

23. COSMOPOLITAN | CONTENT
MRA PUBLISHER
2023
EVENTS
September 2023 September 2023
September 2023
Monthly Monthly
CLUB

24. MRA PUBLISHER
2023
EVENTS
MOTHER&BEYOND | CONTENT

25. alaCASA | CONTENT
MRA PUBLISHER
2023
EVENTS
DESIGNTOPIA
ALACASA
October 2023

26. MRA BROADCAST MEDIA
2023
EVENTS
Hard Rock | CONTENT
NETWORKING
NIGHT
MEET THE
ROCKSTARS

27. MRA BROADCAST MEDIA
2023
EVENTS
IRADIO | CONTENT

28. ART JAKARTA
2023
artjakarta.com
Art Jakarta Gardens is an 
event that seamlessly 
integrates art in outdoor as 
well as indoor settings. 
Artworks are showcased in 
two site-specific tents built 
for the fair and throughout a 
sculpture garden set in a 
beautiful tropical landscape 
in the centre of Jakarta.

29. MRA
CREDENTIAL 2023
2023 www.mra.co.id
OUR
ASSETS

30. ? Female 25 – 45 y.o.
? Upper class, smart, mature.
?

Fashion conscious, the it society.
?

Live life to the fulles.
for fashion, beauty,
Your only source
and lifestyle
MRA PUBLISHER
2023
harpersbazaar.co.id
*Update December 2022

31. HARPER’S BAZAAR  | CONTENT
MRA PUBLISHER
2023
CONTENTS
WebsitePrinted & Digital Cover
*Update December 2022
www.harpersbazaar.co.id5flK
copies
PRINT
7,3K
download
EMAGZ
173K
unique
ACTIVE USER
234K
pageview
WEBSITE

32. HARPER’S BAZAAR  | CONTENT
MRA PUBLISHER
2023
CONTENTS
Tiktok
@bazaarindonesia
Facebook
Harpers’s Bazaar Indonesia
Youtube
Harper's Bazaar Indonesia
*Update December 2022
Instagram
@bazaarindonesia
Twitter
@bazaarindonesia
162K
followers
INSTAGRAM
16,8K
followers
TWITTER
43,7K
subscribers
YOUTUBE
13,4K
followers
TIKTOK
4K
followers
FACEBOOK

33. MRA PUBLISHER
2023
herworld.co.id
*Update December 2022
? Active woman, 25 – 45 y.o.
? Urban, stylish and professional who has
a sense of fashion and beauty.

�e choice for stylish
and powerful women
with big concern
to the society

34. HERWORLD  | CONTENT
MRA PUBLISHER
2023
CONTENTS
www.herworld.co.id
WebsitePrinted & Digital Cover
3flK
COPIES
PRINT
9,7K
downloads
EMAGZ
339K
unique
ACTIVE USER
426K
pageview
WEBSITE
*Update December 2022

35. HERWORLD  | CONTENT
MRA PUBLISHER
2023
CONTENTS
*Update December 2022
Tiktok
@herworldindonesia
Youtube
Herworld Indonesia
1fl3K
followers
INSTAGRAM
@herworldindonesia
Instagram
4,3K
followers
TWITTER
@herworldID
Twitter
5fl,7K
subscribers
YOUTUBE
2.1M
followers
TIKTOK
Facebook
Herworld Indonesia
2,4K
followers
FACEBOOK

36. MRA PUBLISHER
2023
cosmopolitan.co.id
*Update December 2022
?

Female, 18 – 35 y.o.
? SES A, B
? First jobber, determined, smart, Lady Boss
in the making, really know to have fun.

Empowering young
women to lead their
possible lives

37. COSMOPOLITAN  | CONTENT
MRA PUBLISHER
2023
CONTENTS
www.cosmopolitan.co.id
WebsitePrinted & Digital Cover
*Update December 2022
3flK
COPIES
PRINT
3,5K
downloads
EMAGZ
419K
unique
ACTIVE USER
1,6M
pageview
WEBSITE

38. COSMOPOLITAN  | CONTENT
MRA PUBLISHER
2023
CONTENTS
Youtube
& Podcast
Tiktok
@cosmoindonesia
Facebook
Cosmopolitan Indonesia
Cosmopolitan Indonesia
*Update December 2022
Instagram
@cosmoindonesia
117K
followers
INSTAGRAM
Twitter
@CosmoIndonesia
57,7K
followers
TWITTER
31,7K
subscribers
YOUTUBE
55,4K
followers
TIKTOK
17K
followers
FACEBOOK

39. MRA PUBLISHER
2023
motherandbeyond.id
*Update December 2022
An informative and inspiring
media that provides
information and tips for
moms and their life.
?

20 – 40 y.o. Expected mothers to mothers of
kids until pre teen (12 years old).
Active women who are engaged in respectable
communities and activities.
?
? Women who thrive for information regarding
health, trend, & family issues.

40. MRA PUBLISHER
2023
CONTENTS
MOTHER&BEYOND  | CONTENT
www.motherandbeyond .id
WebsitePrinted & Digital Cover
24flK
unique
ACTIVE USER
364K
pageview
WEBSITE

41. MRA PUBLISHER
2023
CONTENTS
MOTHER&BEYOND  | CONTENT
Tiktok
@motherandbeyond_id
Facebook
@motherandbeyond_id
Instagram
@motherandbeyond_id
1fl3K
followers
INSTAGRAM
Instagram
@motherandbeyond_id
453K
followers
INSTAGRAM
Twitter
@motherandbeyond
182,3K
followers
TWITTER
59,8K
subscribers
YOUTUBE
446
COMMUNITY
42,1K
followers
TIKTOK
1,4M
followers
FACEBOOK
Mother and Beyond
Youtube
& Podcast
*Update December 2022

42. MRA PUBLISHER
2023
alacasa.id
*Update December 2022
Your Dependable
Neighbor
? AB+
? Male & Female, 25-35 y.o.
Urban, single or married, always on their phone,
loves good designs, cool places, craving for the latest
trends info, daily tips and entertainment seekers.
?

43. alaCASA | CONTENT
MRA PUBLISHER
2023
CONTENTS
*Update December 2022
WebsitePrinted & Digital Cover
www.alacasa.id
53K
unique
ACTIVE USER
8flK
pageview
WEBSITE
235
COMMUNITY

44. alaCASA | CONTENT
MRA PUBLISHER
2023
CONTENTS
Youtube
Tiktok
alaCASA
@alacasa_id
Facebook
CASA Indonesia
*Update December 2022
Instagram
@alacasa_id
176K
followers
INSTAGRAM
Twitter
@alaCASA_id
1.fl3K
followers
TWITTER
1,62K
subscribers
YOUTUBE
1fl5K
followers
TIKTOK
1,4K
followers
FACEBOOK

45. MRA BROADCAST MEDIA
2023
hardrockfm.com
*Total data dari Hardrock FM Jakarta, Bandung, Surabaya, Bali.
? Male & Female 20 – 30 y.o.
? Middle to upper class.
? Young executives.
? YOLO generations.
Your lifestyle and
entertainment station
INSTAGRAM
137,4K
YOUTUBE
30,9K
TOTAL SESSION
853K
UNIQUE LISTENERS
395K
TOTAL DOWNLOADERS
108.639
AV SESSION
34Min 301,5K
TWITTER
56K
FACEBOOK
6,7K
TIKTOK

46. MRA BROADCAST MEDIA
2023
CONTENTS
Hard Rock | CONTENT
Mobile
Website Player
Instagram
@hardrockfm
Hard Rock Fm
Youtube
& Podcast

47. MRA BROADCAST MEDIA
2023
hardrockfm.com
Hard Rock | CONTENT
TIKTOK
BOOM
Marco Randy Sarra Tobing
STORY BEHIND
THE SONG
Adit Insomnia Iyas Lawrence
Rani Sutari
Ario Astungkoro
Prime Time HRFM
BroadcaSTAR
PILLOW
TALK
FOODGASM

48. MRA BROADCAST MEDIA
2023
iradiofm.com
*Total data dari iradio Jakarta, Bandung Yogyakarta, Medan, Makassar, Banjarmasin
? Male & Female 20 – 30 y.o.
? Middle to upper class.
? Young executives.
? YOLO generations.
100% Musik Indonesia
INSTAGRAM
73,1K
YOUTUBE
32,8K
TOTAL SESSION
1,2M
UNIQUE LISTENERS
516K
TOTAL DOWNLOADERS
60.153
AV SESSION
34Min 257,8K
TWITTER
80K
FACEBOOK
8,4K
TIKTOK
20212021

49. MRA BROADCAST MEDIA
2023
CONTENTS
IRADIO | CONTENT
Youtube
I RADIO
Website
www.iradiofm.com
Podcast
Instagram
@iradiojakarta

50. MRA BROADCAST MEDIA
2023
iradiofm.com
IRADIO | CONTENT
MASIH
SORE-SORE
Feli Sumayku Leo Utomo
MASIH
PAGI-PAGI
Rico Ceper Melanie Putria
IRADIO
BroadcaSTAR
Indra
“THE RAIN”
100%
CURHAT

51. MRA BROADCAST MEDIA
2023
bravaradio.com
INSTAGRAM
9,9K
YOUTUBE
2,78K
TOTAL SESSION
228K
UNIQUE LISTENERS
99K
TOTAL DOWNLOADERS
25.032
AV SESSION
34Min 8,6K
TWITTER
4K
FACEBOOK
138
TIKTOK
? Male & Female above 30+ y.o.
? A+.
? Passionate about business and life.
�e radio station for bussiness
people andothers who consider
themselves as decision maker

52. MRA BROADCAST MEDIA
2023
CONTENTS
Brava Radio | CONTENT
WebsiteInstagram
@bravaradio
www.bravaradio.com
BRAVA
Youtube
& Podcast

53. Brava Radio | CONTENT
HEALTHY
LIVING
Syahnaz
Soehartono
Freddy
Gurning
Dylla Agnesia
Farah Tubagus
BRAVA
BroadcaSTAR
BRAVA
COMMUNITY
Uli Herdi
THE CAPTAIN
ON THE LOCATION
HOT SEATMRA BROADCAST MEDIA
2023
bravaradio.com

54. MRA BROADCAST MEDIA
2023
traxonsky.com
*Total data dari instagram Trax FM Semarang & Palembang.
INSTAGRAM
28,1K
YOUTUBE
1,62K
66,5K
TWITTER
53,5K
FACEBOOK
? Male & Female 15 – 25 y.o.
? SES ABC.
? Active, dynamic, energetic.
? Keep up with the latest technology trend.
Hits yang Kamu Suka

55. MRA PUBLISHER
2023
parentalk.id
Helping millennial parents to
connect, get inspiration and share
their stories about parenting
YOUTUBE
192K
INSTAGRAM
1,1M
10K
FACEBOOK
133K
TIKTOK

56. PARENTALK  | CONTENT
MRA PUBLISHER
2023
CONTENTS
Instagram
@parentalk.id
Tiktok
@parentalk_id
www.parentalk.id
Youtube
Parentalk
WebsitePodcast

57. FONIKS CREATIVE REALM
2023
Trendvertising Full Service Agency
We Allure people with idea, a big and creative one. Then we Influence them through public
and media narration to make it more credible. Content, video, will have the Persuasion
effect to them, bombard and retarget them again and again. And when Intimacy from
groups of people are believing on the idea, prolonged through technology Innovation, it’s
gonna spread like wildfire and become an everlasting trend.
Everlasting trend creator with power network
Foniks Idea Foniks PR Foniks Production Foniks TechnologyFoniks Community
AN EVERLASTING TREND CREATOR WITH FIVE FORCES:

58. MRA
CREDENTIAL 2023
2023 www.mra.co.id
Give
the Attention
Your Brand
it Deserves

59. MRA
CREDENTIAL 2023
2023 www.mra.co.id
Let’s
Collaborate