CoreMedia cms and ecommerce personalization

Personalization of web service and online stores with CoreMedia CMS and eCommerce solutions

1. © CoreMedia | 8 December 2014 | 1www.coremedia.com
Personalization in the Context of
CMS and E-Commerce Delf D. Danckwerts – Solution Architect, CoreMedia
[email protected]
Helsinki, November 28th, 2014

2. © CoreMedia | 8 December 2014 | 2www.coremedia.com
2Agenda – Personalization in the Context of CMS
and E-Commerce Examples of Website User Experience
Live Demonstration
CoreMedia CMS and Adapative Personalization
Content Management in the Context of E-Commerce
Live Demonstration CoreMedia Studio
Adding Inspirational Content
Creating Dynamic Landing Page
Creating Personalized Teasers
Adding 3rd-Party Personalization (e.g. E-Marketing Spots)
Recommendations for Editors
Who is CoreMedia?
Your Questions

3. © CoreMedia | 8 December 2014 | 3www.coremedia.com
3Increasing Relevance
1. SEO
2. Personalization
3. Multi-X

4. © CoreMedia | 8 December 2014 | 4www.coremedia.com
4Examples of Personalization
Default
Implicit
(e.g. Click-Path)
Explicit
(Login, Profile)
Geolocation

5. © CoreMedia | 8 December 2014 | 5www.coremedia.com
5
Live-Demonstration
Customer Experience

6. © CoreMedia | 8 December 2014 | 6www.coremedia.com
6Adaptive Personalization (LiveContext)

7. © CoreMedia | 8 December 2014 | 7www.coremedia.com
7
CoreMedia CMS

8. © CoreMedia | 8 December 2014 | 8www.coremedia.com
8CoreMedia DNA Dynamic | Multi-Touchpoint | Information-Based | Contextual | Social

9. © CoreMedia | 8 December 2014 | 9www.coremedia.com
9End-to-End Management and Delivery
Navigation
Article Teaser
Assets Structure Layout Rendering Experiences
Seite 2 Seite 2
Process
Content Management
Content Delivery

10. © CoreMedia | 8 December 2014 | 10www.coremedia.com
10CoreMedia CMS:
Managing User Experience
Deliver Manage
AnalyticsAssets
Structure/
Layout/
Settings
3rd Party
e.g. Video,
CRM
UGC
recommends
Print
CoreMedia Studio
Shop


target & optimize
analyze & profile

11. © CoreMedia | 8 December 2014 | 11www.coremedia.com
11
CoreMedia
Adaptive Personalization

12. © CoreMedia | 8 December 2014 | 12www.coremedia.com
12Relevance:
Match between Users and Content
Rules and
Algorithms
DELIVERY
User
Profile
Content
Profile
Past
Performance
Meta
Data
Community
Opinion
</>
Online
Activity
Explicit
Preference
Transition
History
€

13. © CoreMedia | 8 December 2014 | 13www.coremedia.com
13Personalization Processing Pipeline
DELIVERY
User
Profile
Content
Profile
Online
Activity
Explicit
Preference
Transition
History
Past
Performance
Meta
Data
Community
Opinion
</>
€
Dynamic Profiles »Dynamic:
»Use content keywords
to capture user interests
»Choice of profile storage
mechanisms:
»Cookie
»Elastic Social
»Explicit Profile
»Implicit Profile
Personalization Processing Pipeline
CAE
....
Step N
Step 2
Step 1
CAE
»Pipeline Modules:
»If...then selection
»Dynamic Query Service
»3rd Party Integration
»e.g Recommendation
Systems, Semantic Analysis
»Filtering
»Injection
Context Sources
Tagging

14. © CoreMedia | 8 December 2014 | 14www.coremedia.com
14Personalization Context Sources
social
historical
situational
behavioral
referrer
device
location
time / date
subscriptions
interests
requests made
profile status
clicks
navigation
search
contributions
reviews
relationships

15. © CoreMedia | 8 December 2014 | 15www.coremedia.com
15
CMS + E-Commerce = 

16. © CoreMedia | 8 December 2014 | 16www.coremedia.com
16Transactional Commerce Facilitating Commercial Transactions
Transactional
Commerce

17. © CoreMedia | 8 December 2014 | 17www.coremedia.com
17
Transactional
Commerce
Experiential Commerce Emotional Connections That Delight, Inspire & Inform
Experiential
Commerce

18. © CoreMedia | 8 December 2014 | 18www.coremedia.com
18
Transactional
Commerce
Experiential
Commerce
Transactional
Commerce
Experiential
Commerce
Introducing CoreMedia LiveContext A Next-Generation Digital Engagement Application
Visual
Engagement
Immersive
Content
Incremental
Innovation

19. © CoreMedia | 8 December 2014 | 19www.coremedia.com
19The 4
th
Integration Approach by CoreMedia
Blended Hybrid Delivery ①Side-by-Side
②e-Commerce-Led
③WCM-Led
WCS
WCM
WCM
WCSWCS
WCM
API’s
Widget
Session
Handling
Session
Handling
e-Commerce-Led WCM-LedBlended
REST


20. © CoreMedia | 8 December 2014 | 20www.coremedia.com
20
Demonstration
Studio Usability

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21Studio Integrated Preview

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22Studio Dashboard

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23Studio Control Room for Collaboration

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24Preview of Device Classes

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25Preview of User Segments

26. © CoreMedia | 8 December 2014 | 26www.coremedia.com
26Create New Article

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27Create Landing Page

28. © CoreMedia | 8 December 2014 | 28www.coremedia.com
28Create Personalized Content

29. © CoreMedia | 8 December 2014 | 29www.coremedia.com
29Integrate 3rd Party Personalized Content

30. © CoreMedia | 8 December 2014 | 30www.coremedia.com
30Enrich Landing Page

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31Style Landing Page

32. © CoreMedia | 8 December 2014 | 32www.coremedia.com
32Integration of Product Cataloge

33. © CoreMedia | 8 December 2014 | 33www.coremedia.com
33Search for Products

34. © CoreMedia | 8 December 2014 | 34www.coremedia.com
34Preview of Products

35. © CoreMedia | 8 December 2014 | 35www.coremedia.com
35Create Product Teasers

36. © CoreMedia | 8 December 2014 | 36www.coremedia.com
36Overload Product Pictures

37. © CoreMedia | 8 December 2014 | 37www.coremedia.com
37
Technical
Key Features forPersonalization

38. © CoreMedia | 8 December 2014 | 38www.coremedia.com
38
Dynamic & Performant
Delivery

39. © CoreMedia | 8 December 2014 | 39www.coremedia.com
39
Clear Separation of
Assets, Structureand
Layout

40. © CoreMedia | 8 December 2014 | 40www.coremedia.com
40
SeamlessIntegration
ofExistingSystems

41. © CoreMedia | 8 December 2014 | 41www.coremedia.com
41
EaseofUse

42. © CoreMedia | 8 December 2014 | 42www.coremedia.com
42
Who isCoreMedia?

43. © CoreMedia | 8 December 2014 | 43www.coremedia.com
18 Years
> 4 Bill. PIs/m
> 60%
140
/ 45 > 10
> 1,5 Bill. PIs/d
97%

44. © CoreMedia | 8 December 2014 | 44www.coremedia.com
44CoreMedia 18 Years of Partnerships
Delivering online platforms for
leading enterprise brands across
varied industries
Background
Organic profitable growth
More than 60% of all German media
Internet traffic is delivered through
CoreMedia
Roots in Telco & Media drive
innovation and benefit customers in
other industries

97%97% Unique among CMS vendors; comparable with strategic infrastructures, such as ERP systems.
(TellSell Audit)
CUSTOMER RETENTION
AFTER 16 YEARS
CUSTOMER RETENTION
AFTER 16 YEARS

45. © CoreMedia | 8 December 2014 | 45www.coremedia.com
45Main Customer Segments Main Customer Segments
Broadcast
Media
Telco
Industry
CoreMedia CMS has more than 300 installations worldwide.
There are more than 50 installations in the media industry.

46. © CoreMedia | 8 December 2014 | 46www.coremedia.com
46CoreMedia Customers Worldwide
250 editors
70,000videos
68countries
44languages
1 million visits/month
30,000Intranet users
+50% revenue
+30% PIs/6 months
European ISP and MVNO
customer and service
2.6 billion PIs/month
Set-up in 12 months
23.5 million PIs/month
> 100editors
70 websites
27countries
3.5 billion PIs/month
2 millioncontent objects
70 websites
Websphereintegration
Interactive service
portal
850,000 PIs/hour
1.5 billion PIs/day
Cloud CMS
45 websites
Customer service
social campaign
-30 % editing
-45 % hosting costs
226Sites in 170languages
10,000 editors

47. © CoreMedia | 8 December 2014 | 47www.coremedia.com
47
YourQuestions

48. © CoreMedia | 8 December 2014www.coremedia.com
Singapore
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Hamburg
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San Francisco
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London
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Delf D. Danckwerts, Solution Architect, CoreMedia
[email protected]