Corporate Business Proposal Presentation.pdf

Corporate Business Proposal Presentation

1. “HYDRATE SMART. LIVE BRIGHT.” LAPH’S SMARTBOTTLE GROUP 3
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2. CONTENT INDEXCONTENT INDEXCONTENT INDEX
INTRODUCTION TO
THE START-UP
FUNDING
REQUIEREMENTS
GROWTH
STRATEGY
MARKET AND
COMPETITIVE
LANDSCAPE & RISKS
INVESTMENT
PROPOSITION
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3. INTRODUCTION
-LAPH-
Hydration.
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4. -LAPH- Why HealthTech?
Why Hydration?
Hydration is the most essential - yet often forgotten.
Build hydration habits that last.
Personal hydration assistant - built with technology,
backed by data, and driven by wellness.
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5. LAPH Mission “Laugh” Team “Hydrate Smart. Live Bright.” -LAPH-
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6. Our Product:
SmartBottle 01.01. Smart Hydration Reminders Real-time intake tracking 02.02.
Personalized Hydration Goals03.03. -LAPH- 04.04. Sleek, Sustainable Design Smart App Integration 05.05. Bonus Features 06.06.
“Like a wellness friend who taps
your shoulder when it matters.”
“You drink. It tracks.” Flexible goals that evolve
with you.
BPA-free, matte finish, fits in
most bags and cupholders.
All-in-one hydration dashboard
+ weekly progress reports.
LED alert lights, temperature
sensors, strong 12-month
warranty.
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7. Our Product:
SmartBottle 01.01. Smart Hydration Reminders -LAPH- Gentle, app-powered nudges
based on your wake-up time,
activity, and even weather.
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.
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8. Our Product:
SmartBottle 02.02. Real-time intake tracking -LAPH- Built-in sensors track your sips
— no need to log manually. “You drink. It tracks.”
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9. Our Product:
SmartBottle 03.03. Personalized Hydration Goals -LAPH- Based on your age, weight,
lifestyle, and local climate. “Flexible goals that evolve with you.”
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10. Our Product:
SmartBottle 04.04. Sleek, Sustainable Design -LAPH- BPA-free, matte finish, fits in
most bags and cupholders. .
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11. Our Product:
SmartBottle 05.05. Smart App Integration -LAPH- All-in-one hydration dashboard
+ weekly progress reports. .
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12. Our Product:
SmartBottle 06.06. Bonus Features -LAPH- LED alert lights, temperature
sensors, strong 12-month warranty. .
Green: Cool (< 40°C)
Red: Hot (≥ 60°C)
Yellow: Warm (40–59°C)
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13. -LAPH- Benefits for Users01.01. Physical
Better energy, fewer headaches, improved
focus, and support digestion.02.02. Mental
Reduced decision fatigue — you don’t have to
guess if you’ve had enough.03.03. Emotional
The simple act of tracking your water intake and
hitting your goals brings motivation.
 
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14. 2.2. MARKET,MARKET,
COMPETITIVE LANDSCAPECOMPETITIVE LANDSCAPE
& RISK ASSESSMENT& RISK ASSESSMENT
2. MARKET,
COMPETITIVE LANDSCAPE
& RISK ASSESSMENT
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15. Rising
Health Awareness
The Digital Lifestyle &
“Quantified Self” Trend
Promising
Market Growth
Gen Z & Millennials
value health-tracking
SmartBottle =
hydration insights +
reminders
$85M market by
2028 (10.5% CAGR)
Asia = key growth
driver
Rising middle class
& wellness demand
MARKET OVERVIEW
$5.6T wellness
industry (2023).
Rising demand for
hydration tech.
LAPH POSITIONS SMARTBOTTLE AT THE INTERSECTION
OF HEALTHTECH AND THE INTERNET OF THINGS (IOT)
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16. COMPETITIVE LANDSCAPECOMPETITIVE LANDSCAPECOMPETITIVE LANDSCAPE
HidrateSpark
PRICE: ~1.700.000-2.300.000
KEY FEATURES: APPLE
HEALTH SYNC, SLEEK
DESIGN, PREMIUM FEEL
MAIN LIMITATIONS: HIGH
PRICE, LIMITED LANGUAGE
SUPPORT
Thermos
Smart Lid
ICEWATER
3-in-1
PRICE: ~1.500.000
KEY FEATURES:
TEMPERATURE SENSOR,
BASIC APP FEATURES,
WELL-KNOWN BRAND
MAIN LIMITATIONS:
UNSTABLE APP, LACKS
PERSONALIZATION
ALGORITHM SUPPORT
PRICE: ~1.000.000
KEY FEATURES: LED LIGHTS,
BLUETOOTH SPEAKER –
APPEALING TO GEN Z
MAIN LIMITATIONS:
ENTERTAINMENT-FOCUSED,
LACKS HEALTH/AI
FEATURES
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17. LAPHLAPH LAPH
1
~$800.000-1.200.000 = 60–70% of premium alternatives => More
accessible for new users
AFFORDABLE PRICING
2
Localized for regional markets with plans for expansion.
USER-FRIENDLY, MULTI-LANGUAGE APP
3
Algorithm adjusts water intake based on body weight, age, activity level,
and weather.
HEALTH-BASED AI PERSONALIZATION
4
RESPONSIVE CUSTOMER SUPPORT & CLEAR WARRANTY POLICY
Highly valued by Asian consumers, this builds long-term trust in tech
products.
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18. COSTCOSTCOST
Item Cost (VND) Notes
Smart lid (Bluetooth, LED, UV-C)
134,750 – 196,000
VND
Manufactured in Bac Ninh or assembled
with components from China
Water intake sensor 36,750 – 61,250 VND Installed in the lid or bottle body
Temperature sensor + insulation 36,750 – 73,500 VND Integrated with double-layer insulation
Stainless steel bottle body (304) 61,250 – 98,000 VND
Produced by workshops in HCMC or
Binh Duong
Lithium battery + USB-C port 29,400 – 49,000 VND
Imported from China or purchased
locally in Vietnam
Estimated Production Costs – SmartBottle in Vietnam (VND)
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19. COSTCOSTCOST
Microcontroller chip (MCU) 19,600 – 36,750 VND
Using ESP32 mini or
equivalent
Assembly & quality control 36,750 – 61,250 VND
Handled by OEM factories in
Vietnam
Packaging, box, user manual 19,600 – 36,750 VND
Printed and customized
locally
App development (allocated per unit) ~24,500 VND
Cost allocated if producing
more than 10,000 units
Domestic logistics + warehousing 24,500 – 44,100 VND
Delivery from factory to
warehouse or to the port for
export
Total cost: Approximately 436,850 – 681,100 VND per unit
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20. RISK ASSESSMENTRISK ASSESSMENTRISK ASSESSMENT Technical Errors or Sensor
Inaccuracy
Dependence on Third-party
ManufacturersINTERNAL RISKS EXTERNAL RISKS Market Saturation
Competitor Price Wars
Economic Uncertainty &
Reduced Consumer Spending
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