corporate citizenship.pptx

corporate citizenship

1. CORPORATE CITIZENSHIP PRESENTED TO : Mrs. POONAM SHRIVASTAVA PRESENTED BY : GOLU DHAKAR SARANSH AGARWAL PRACHI SHARMA SRASTI MATHE

2. CORPORATE CITIZENSHIP Corporate Citizenship is the responsibility of the corporation to develop the value of the business by working for the well being of all the parties with which it deals . In other words, the term ‘corporate citizenship’ refers to the behavior that is going to boost the positive impact of the company. 

3. BENEFITS Better brand recognition Better business reputation Increase in sales Increased customer loyalty Better business growth Greater customer growth

4. STAGES OF CORPORATE CITIZENSHIP Elementary Engaged Innovative Integrated Transforming

5. HISTORY OF CORPORATE CITIZENSHIP It is a resultant effect of the global economy that make business to automatically be open to the challenges of societal expectations/ responsibilities. As in the political sense of human individual, a business is assumed to be a citizen of its operational environment and should as a matter of fact owe it some level of active allegiance and commitment . Citizenship according to Drucker (1993) means the legal rights and duties of a member of a country

6. HISTORICAL EVOLUTION Edward Mason ( 1959)of Harvard propound business as the most important economic institution affecting the community much more than ever thought of. The American firms post World War II era domination of global economy. Rice University Management School academic Theoretical construct in the 1980s. Became a common terminology on the 1990s .

7. FOCUS OF CORPORATE CITIZENSHIP Social Impact Economical Impact Environmental Impact

8. OVERVIEW Origin: 1990sBasis Evolving a collaborative partnership effort with key stakeholder groups. Focus: Discovering Genuine business opportunities via partnership. Actions: Management of Corporate social and financial activities.

9. MODEL OF CORPORATE CITIZENSHIP

10. FEATURES OF CORPORATE CITIZENSHIP Universality( it applies to all business type)Adopts strategic focus Fulfilment of social responsibility (economic, legal, ethical and philanthropic) Stakeholder oriented (responsibility to govt. ,customer, community, employee, investors etc ) Global nature (due to Globalization of business)

11. CORE EFFECT OF CORPORATES CITIZENSHIP Ethical Commitment/ behavioral approach to Business O Commitment to Stakeholders interest Passion/Commitment to the Environment Sustainability Advocacy

12. GENERIC PRINIPLES Stakeholder empowerment Accountability Transparency Sustainable capitalism (profitability & Prosperity ) Sharing responsibility Triple bottom line Long Term oriented Dialogue Stakeholders Inclusion Communication Engagement

13. CONCEPTUALIZATION

14. CONCLUSION Corporate Citizenship, is another phrase normally used by business executives to describe different rights and responsibility of business activities in the society were they operate or intend to, and with the growing concern of concept of sustainability a lot of companies are aware of the major challenges before them as corporation to carryout business activities and responsibility . The long run achievement would be to make the world a better place for us and the incoming generation.

15. REFFERENCES Andriof & McIntosh M (2001)Perspectives on Corporate Citizenship, Greenleaf, UK Bush Geoffrey (2005) Corporate Citizenship as part of The Business Model (Hancock Ed ) Carroll & Buchholtz (2006) Business & Society: Ethics and Stakeholder Management, Thomson, Australia Fombrun , C (1997)The three pillars of corporate citizenship (Corporate global citizenship) Lexington, San Francisco Gianni Zappala (2003) Corporate citizenship :A Brief Overview John Hancock(2005) Investing in Corporate Social Responsibility, Kogan Page, London Kim Davenport(1999) The Social Auditing Teaching Packet Post J et al (2002) Business and society: corporate strategy, public policy, ethics 10 Ed, McGraw-Hill, Boston. Thorne et al(2003) Business and Society: A Strategic Approach to Corporate Citizenship, Houghton Mifflin, Boston Thorne et al(2003) Business and Society: A Strategic Approach to Corporate Social Responsibility, 3 Ed , Houghton Mifflin, Boston