CORPORATE PROFESSIONAL COMMUNICATION PPt

CORPORATE PROFESSIONAL COMMUNICATION

1. CORPORATE & PROFESSIONAL COMMUNICATION PURPOSIVE COMMUNICATION

2. OBJECTIVES Apply the principles of communication in the corporate workplace Adapt communication style and language to different professional contexts

3. PRINCIPLES Add a footer 3

4. FLOW of Communication in the Workplace Downward- orders come from the top and make their way down through the workforce: orders, directives, tasks Upward – from lower level to higher level of hierarchy : suggestions, input, complaints Horizontal- employees at the same level interact Add a footer 4

5. Professional Purpose Record important workplace information Give or ask information within and outside the company Persuade readers to take action Build an individual or a company’s positive image Add a footer 5

6. AUDIENCE Audience Analysis and Adaptation Level of knowledge Channels Formats Styles Add a footer 6

7. STYLE Add a footer 7

8. READER PERSPECTIVE I-Attitude If I can answer any of your queries, I’m perfectly willing to do so. We delivered the order to the provided address this morning . YOU-Attitude If you have any questions, please ask. Your order was shipped to your address this morning. 8

9. Emphasis on the Positive We cannot process your reimbursement request because your documents are not complete. We do not reply to emails on weekends . Your reimbursement request will be processed as soon as you submit all the required documents. You may contact us anytime from Monday to Friday. 9

10. Bias-Free Language chairman salesman stewardess fireman chairperson/chair sales representative/rep/staff flight attendant fire fighter 10

11. Bias-Free Language woman lawyer woman doctor lady president male nurse lawyer doctor president nurse 11

12. Bias-Free Language manpower mankind man hours manning labor force /personnel humankind hours/worker hours staffing 12

13. Bias-Free Language managers and their wives faculty and their wives Dear Sir: managers and their spouses faculty and their spouses Dear Sir or Madam: 13

14. Professional Language Polite Professional rather than overly personal Grammatically accurate Clear and direct 14

15. Professional Language Hey, I’m not sure if you’ve heard, but I’ve been having a bunch of family problems lately. My son was recently expelled, my daughter is in rehab, an to top it off, my husband hasn’t spoken to me in days! So , I really need a few days off… I am writing to request a three-day leave. I have some urgent personal business to attend to, and I would certainly appreciate your approving this request. Thank you very much for your consideration. 15

16. Business and T echnical report Add a footer 16

17. Business and Technical Report CLASSIFICATION Formal Informal TYPES Progress Sales Report Personnel Evaluation Feasibility Analytical Recommendation Research Etc. PARTS Cover Page Title Page Table of Contents List of Illustrations Executive Summary Main Body/ Findings/Conclusions Recommendations References Appendices Add a footer 17

18. CHARACTERISTICS Presents information not an argument Meant to be scanned quickly by the reader Uses numbered headings and sub-headings Composed of short and concise paragraphs Uses graphic illustrations(tables, graphs, charts ) May have an abstract or an executive summary May or may not have references or bibliography Contains recommendations and /or appendices Add a footer 18

19. Recommendation Report Perceived need Gives options and weighs pros and cons Makes recommendation Add a footer 19

20. Add a footer 20 Write a good introduction in which you indicate the situation and the audience and provide an overview of the contents . State requirements--those factors that influence the decision or the choice of options. (Remember to state how important requirements are in relation to each other .) Indicate how the field of options was narrowed to the ones being compared . Organize the comparison of the options using the point-by-point approach. Don't use the whole-to-whole approach.

21. db 21 At the end of each comparative section, state the best choice in terms that point of comparison . Include a summary table, if possible, in which you summarize all the key data in table form. (For example, see the summary table in the laptop computer recommendation .) Provide technical background, if necessary for understanding the comparative discussion . Discuss the background on the problem or opportunity--what brought about the need for the report .

22. Add a footer 22 Include strong sections of definition, description, or both, as necessary. Include a conclusions section where you restate all the key conclusions from the comparison section . State secondary conclusions in the conclusions section--and based them on requirements that you state in the requirements section of the report .

23. Add a footer 23 State a final conclusion in the conclusions section--one that states which is the best choice . Include a recommendation section where you make the recommendation. Briefly mention the key factors influencing the recommendation .