corporate social responsibility

CSR is a process by which an organization thinks about and evolves its relationships with stakeholders for the common good and demonstrates its commitment in this regard by adoption of appropriate business processes and strategies. Thus, CSR is no charity or mere donations.

CSR is a way of conducting business, by which corporate entities visibly contribute to the social good. Socially responsible companies use CSR to integrate economic, environmental and social objectives with the company’s operations and growth.
Many other names are used to refer to CSR such as socially responsible business, responsible business conduct, responsible entrepreneurship, corporate citizenship, corporate accountability or corporate sustainability. 
It is the continuing commitment by businesses to behave ethically & contribute to economic development while improving the quality of life of the workforce & their families ,local communities and the society at large
CSR requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record.
It encompasses the extent to which companies should promote human rights, democracy, community improvement and sustainable development objectives throughout the world. 
CSR is the commitment of businesses to contribute to sustainable economic development working with employees, their families, the local community and society at large to improve their quality of life in ways that are both for business and good for international development

1. CORPORATE SOCIAL RESPONSIBILTES YASHLEEN KAUR 6 TH SEM BBA

2. About this template C ORPORATE S OCIAL R ESPONSIBILITES CSR is a process by which an organization thinks about and evolves its relationships with stakeholders for the common good and demonstrates its commitment in this regard by adoption of appropriate business processes and strategies. Thus, CSR is no charity or mere donations. CSR is a way of conducting business, by which corporate entities visibly contribute to the social good. Socially responsible companies use CSR to integrate economic, environmental and social objectives with the company’s operations and growth. 2

3. About this template CSR EXPLANATION Many other names are used to refer to CSR such as socially responsible business, responsible business conduct, responsible entrepreneurship, corporate citizenship, corporate accountability or corporate sustainability.  It is the continuing commitment by businesses to behave ethically & contribute to economic development while improving the quality of life of the workforce & their families ,local communities and the society at large CSR requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record. It encompasses the extent to which companies should promote human rights, democracy, community improvement and sustainable development objectives throughout the world.  CSR is the commitment of businesses to contribute to sustainable economic development working with employees, their families, the local community and society at large to improve their quality of life in ways that are both for business and good for international development. 3

4. About this template WHAT IS CSR? CSR is an extended model of corporate governance based on the fiduciary duties owed to all the firm’s shareholders. It is about how companies manage the business processes to produce an overall positive impact on the society. It is the responsibility of corporations to go above and beyond what the law requires them to do. It is the responsibility of corporations to contribute to a better society and cleaner environment. 4

5. About this template REASONS FOR CSR ACTIVITES ? CSR activities are important to and even expected by the public And they are easily monitored worldwide CSR activities help organizations hire and retain the people they want CSR activities contribute to business performance 5

6. 6 B ASIC CONSTITUENTS OF CSR ACTIVITES ? Contribute towards sustainable economic development Make desirable social changes Improvement of social environment Towards business and society

7. ELEMENTS OF CSR 7

8. 8 DISCRETIONARY RESPONSIBILITY ETHICAL RESPONSIBILTY LEGAL RESPONSIBILITY ECONOMIC RESPONSIBILITY Philanthropy : contribute to the community: Be a good corporate citizen Licence to operate : Be ethical. Do what is right. Avoid harm Attain profit within confinement of the law. Obey the law Be profitable: Produce goods and services to attain profit

9. 9 Philanthropic Responsibilities: One of the best-known aspects of social responsibility is philanthropy. Companies take actions that improve the society around them, such as donating money or products and volunteering time. By helping those in need, businesses make a positive difference in the lives of people in their communities. Ethical Actions: As one of the most important elements of social responsibility, ethical actions define the core values of a business. Instead of merely abiding by the law, a business that focuses on corporate social responsibility needs to  go above and beyond  that and make choices based on what is right, not just what is legal.

10. 10 Legal Aspects: From a legal perspective, it’s critical for businesses to follow the letter of the law. In addition to being aware of local, federal and international laws, companies also need to understand the rules of regulatory bodies for their industries. All businesses have a legal responsibility to do so. Economic Interests: Part of being socially responsible is remaining profitable. Businesses support a lot of people, including shareholders and investors, employees and partners. It is socially responsible for the company to thrive and meet its revenue goals. In addition to increasing revenue, businesses need to work to reduce expenses and costs so they can maximize their profits. However, economic interests are not the only guideposts and should not be viewed in a vacuum. Businesses maintain profitability and minimize expenses by keeping the broader community in mind and not taking any actions to harm it. This means ethical sourcing of products, using sustainable business practices, treating employees and customers fairly, and taking responsibility for business actions.

11. CSR PRINCIPLES & STRATEGIES Respect for human rights. Respect for the differences of views. Diversity & non-discrimination should be the guiding principle. Make some social contribution. Enter into e dialogue Self-realization & creativity. Fair dealings & collaboration. Feedback from the community. Positive value- added Long term economic & social development. 11

12. NEED OF CSR To reduce the social cost. • To enhance the performance of employees It a type of investment. It leads to industrial peace. It improves the public image. Can generate more profit. To provide moral justification. It satisfies the stakeholders. Helps to avoid government regulations & control. Enhance the health by non polluting measures. 12

13. BEST PRACTICE OF CSR To set a feasible, Viable & measurable goal. Build a long lasting relationship with the community. Retain the community core values. The impact of the CSR needs to be assessed. Reporting the impact. Create community awareness. 13

14. DIMENSIONS OF CSR 14

15. 15 ECONOMIC RESPONSIBILITES : The economic dimension of CSR includes any aspect related to the supply chain of organizations, the management of customers, consumers or users and the socially responsible development of fiscal activity. A responsible supply chain is vital to any organization, as inadequate management negatively affects its environmental and social impact, as well as its corporate reputation one of the most valued intangibles today, and one of the most complicated to revalue. On the other hand, the management of customers, consumers and users under responsible criteria helps to improve the quality of products, services and internal processes, promotes innovation and contributes to finding new market niches, among other benefits. Finally, the fiscal responsibility is key to boosting the positive economic and social impact in the communities in which they carry out their activity, as well as in society in general. Financial profit, economic growth and asset creation. Economic impact through business processes such as outsourcing, knowledge innovation and social investments. Monetary support for political parties. Stock exchange activities including insider trading. Economic regulation and tax incentives. Intellectual property rights, patents, and trademarks etc. Antitrust and competition. State contracts and state subsidies.

16. 16 SOCIAL RESPONSIBILTY : A few years ago, CSR was confused with social action or philanthropy, CSR goes much further. In fact, social action is a small part of of CSR The social dimension includes those activities that organizations carry out in collaboration with other entities or on their own initiative and which have a positive impact on society and in the local communities where they operate. Labor rights: Slave, forced, child labor, non-discrimination, equal opportunities, minimum wages ,health & safety. Right to work :Protection against unjustified dismissals, vocational training /guidance. Right to hold opinions :Freedom of expression,thought,conscience and religion. Right to Privacy: Drug testing, Personal information, Surveillance etc. Cultural rights. Rights to take part in political life. Right to family life. 

17. 17 ENVIRONMENTAL RESPONSIBILTY : Currently, our relationship as a society with the environment is going through a very delicate moment. There are many challenges that we face in this area, from climate emergency. The fight against the plastic waste. The loss of biodiversity, etc. In addition to meeting these challenges, environmental management allows organizations to reduce costs, become more competitive and even retaining and attracting talent among many other benefits. UN convention on biodiversity: Ex situ & In situ conservation & use of genetic material & technology transfer. Use and handling of genetically modified organisms. Greenhouse gas emissions and global warming. Soil & water contamination. Treatment and reduction of waste water. Eco-efficiency. Recycling and reuse of materials . Protection of forest resources.

18. 18 SOME NOTABLE IRRESPONSIBILTES OF CSR Nike factories in Asia were criticized for employing young children in extremely poor working conditions. Explosion at Union Carbide Ltd-Bhopal ,India in Dec ,1984 caused thousands of deaths and rendered many people disabled due to leakage of MIC gas. Fraudulent accounting manipulations led to collapse of Houston based Enron corporation .

19. FOR THE CSR Corporate should have some moral & social obligations to undertake for the welfare of the society. Proper use of resources, capability & competence. The expenditure on CSR is a sort of investment. Company can avoid many legal complications. It create a better impression. Corporate should return a part of wealth. AGAINST THE CSR Fundamental principles of business gets violated.  It vey expensive for business houses.  CSR projects will not be successful.  There are not the special areas of any business.  CSR is to induce them to steal away the shareholders money. ARGUMENTS 19

20. 20 ROLE OF LAW IN CSR Law Corporate Social Responsibility The Act requires companies with a net worth of ₹500 crore or more, or turnover of ₹1,000 crore or more, or a net profit of ₹5 crore or more during the immediately preceding financial year, to spend 2 % of the average net profits of the immediately preceding three years on CSR activities.

21. BENEFITS OF CSR Increased employee loyalty and retention. Increased quality of products and services Increased customer loyalty. Increased reputation and brand image. Greater productivity and quality. Reduced regulatory oversight . Access to capital and market. Product safety and decreased liability. Less volatile stock value. 21

22. TOP INDIAN COMPANIES IN CSR Godrej Consumer Products Limited Infosys Limited Wipro Limited Tata Chemicals Limited ITC Limited Jubilant Life Sciences Limited Grasim Industries Limited Vedanta Limited Tata Power Company Limited   JSW Steel Limited 22

23. CSR ACTIVITES IN INDIA STARTING SOCIAL TRUST Anti pollution measures Adopting villages Family planning clinics Training unemployed youth Community development activities Conducted social audits on a voluntary basis Provide medical Recreational facilities To develop sports, Undertake consumer education campaigns etc. 23

24. CSR INTIATIVES CSR Initiative is India Tata Group - TIFR , TISS , Tata Cancer Hospital, Ratan Tata Institute , JRD Tata Lecture Series — Awards. Nationalization of Tata enterprises Ambuja Cement receives International Reorganization for Di- Salianation Project in Costal Gujarat CSR Initiative is India Wipro — Donation of 1/4th of Personal Worth's by Owners for Social Cause JSW Steel in Dolvi - Pen , Maharashtra Provides free electricity to nearby villages through surplus of captive unit o Indian Automobile industry promotes use of CNG for Public Transport Solar Energy Street Lightning by various corporate 24

25. 25 CONCLUSION: CSR is the heart and soul of modern corporations and is an important standard for corporate governance. CSR is an indispensable mechanism for both increased corporate accountability, profitability and environmental sustainability. CSR is the pole star for modern corporations in order to maintain the integrity of moral fabrics both inside and outside the corporation while conducting socially responsible business. 

26. MCQ’S

27. 1 CSR includes all these EXCEPT A. Economic responsibilities B. Legal responsibilities C. Ethical responsibilities D. Personal responsibilities 27

28. 2 CSR field is closely linked with that of A. Sustainable revolution B. Sustainable improvement C. Sustainable development D. Sustainable living 28

29. 3 The ___________ dimension of social responsibility refers to a business’s societal contribution of time, money & other resources A. Ethical B. Philanthropic C. Volunteerism D. Strategic 29

30. 4 As per the Companies Act 2013, every company on which CSR is applicable should spend, in every financial year, at least ___ % of the average net profits made during the 3 immediately preceding financial years A. 5 B. 2 C. 3 D. 4 30

31. 5 The CSR activities shall be undertaken by the company, as per its CSR Policy, excluding activities A. Undertaken by other companies in the same region B. Undertaken in pursuance of its normal course of business C. Undertaken by other NGO’s in the same field D. Undertaken by Government 31

32. 6 ‘ P&G Shiksha - Buy P&G products, Help build schools’ is a campaign run by P&G for the marketing & branding of its products like ‘Tide’, ‘Ariel’, ‘Head & Shoulder’ etc. Which of the following statements best reflect this example? A. A company can fool the customers through such emotional campaigns B. A company can misuse CSR activities to convert customer needs & wants into purchase C. A company is able to tie purchase that is otherwise seen as non-essential to something larger than the product D. A company can exploit CSR platforms for converting prospects or non- users to users or customers through such campaigns 32

33. 33 THANK YOU