CORPORATE SOCIAL RESPONSIBILITY IN INDIA

CORPORATE SOCIAL RESPONSIBILITY IN INDIA
The published presentation gives complete information about the CORPORATE SOCIAL RESPONSIBILITY IN INDIA as well as the periodical study of few companies with the goal of sharing their corporate social responsibility actions and results.

1. CORPORATE SOCIAL RESPONSIBILITY
-SHREE GANESH S

2. INTRODUCTION
Definition
Corporate Social Responsibility is the continuing commitment of
businesses to behave ethically in contributing to social and economic
development in improving the quality of life of the workforce and their
families as well as of the local community and society at large.

3. Meaning of CSR
The responsibility of a business towards the society
Corporate Social Responsibility
CSR is a process by which an organization involves itself in
various programmes for the upliftment of society. CSR is
also known as “Corporate Citizenship”.

4. CSR ALSO KNOWN AS
Corporate Citizenship
Economic Policy
Corporate Responsibility
Responsible Business
Sustainable Responsible Business
Corporate Social Performance.

5. MATTER
CSR OBJECTIVES
Thebasic Objective of CSR now a days is to maximize the
companies’ overall impact on the society and its shareholders.
To give back to the community in the best possible way in
return for the resources received.
To maintain success of the business in the long run and to
achieve customer loyalty.
To create awareness about the company and to build its public
profile.

6. Do all Companies have to do CSR ?
A Company having a net worth of Rs. 500 crore or
turnover of Rs.1000 crore or net profit of 5 crore
has to constitute a “CSR Committee", according
to the clause 135 of the Companies Act of 2013.

7. Where such CSR Initiatives have
to be mentioned ?
The Bill has proposed that the disclosure of the
financial statementscontain “the details about the
policy developed and implemented by the company
on corporate social responsibility initiatives taken
during the year”

8. SCOPE OF CSR
Promotion of Education.
Eradicating Hunger and Poverty.
Social Empowerment.
Ensuring Environmental Sustainability.
Promotion of Sports activities.
Combating the human immunodeficiency virus, AIDS,
Malaria and other diseases.

9. CSR Initiatives
Guiding Principles for CSR
Projects
•CSR is about corporate citizenship.
•It is about giving back to the society.
•It is about business sustainability.
•It is about thriving in a competitive business
environment.

10. PROS and CONS OF CSR

11. PROS of CSR
Increase societal development.
Enhanced Brand Image and Reputation.
Change from profitability to wealth creation and
sustainable development.
Increased ability to attract and retain
employees.
Increase in the number of educational
institutions.

12. CONS of CSR
Reduced Company profits.
Adding 1 more committee will increase the
burden on companies.
The Government is trying to “outsource” its
responsibility towards company.
Shareholders get less benefits.
Manipulation of accounts.

13. CSR COURSES IN INDIA
a)Indian Institute of Corporate Affairs (IICA).
b)Tata Institute of Social Sciences (TISS)
c)Karve Institute Social Service, Pune
d)IIM Bangalore
e)IIM Calcutta
f)Indian School of Business (ISB)
g)IIM Indore

14. SIX REASONS COMPANIES
SHOULD ADOPT CSR
Innovation
Cost savings
Brand differentiation
Long-term thinking
Customer engagement
Employee engagement.

15. CSR ACTIVITIES BY TOP BRANDS

16. Cadbury’s & Society
Cadbury India has a tradition of caring for the environment and
enriching the quality of lives of the communities we live and
work in, through a variety of result oriented programs:
Our commitment to the Environment
Growing community value

17. Commitment to the Environment
To increase water conservation, Bangalore factory
constructed a check dam to store the rainwater
It acts as a major ground water replenishing source for
the bore wells in the factories and surrounding
community and also as a stopover location for some of
the migratory birds
Worked with the Kerala Agriculture University to
undertake cocoa research which increased cocoa
productivity and touched the lives of thousands of
farmers.

18. Commitment to the
Environment
Installed 28 solar powered streetlights
to reduce annual carbon dioxide
emissions by 10 tones, playing a part in
the effort to reduce global warming.
Karnataka State Pollution Control
Board has honored the Bangalore
factory with the Parisara Premi
(Preserver of the Environment) Award
for the second year in a row.

19. Commitment to the Environment
•Cadbury in tie-up with Bharti-
Walmart to support education needs
of underprivileged children
•Cadbury spreads smiles at Vastly
-Partnered with vatsalya Foundation, an NGO
working with underprivileged street children in
Mumbai to give the child a supportive
environment to live and study in and gain skills
so that they become contributing members of
society

20. Novartis’s CSR
“ We do everything we can to operate in a manner that is
Sustainable: economically, socially, and environmentally –in
the best interest of long-term success for our enterprise.”

21. Tuberculosis and Malaria
JEET –Joint efforts to eradicate Tuberculosis
Distribution of free Drugs to 5,00,000 TB
patients
Working with “Global TB Alliance for TB drug
development.
Novartis institute for tropical diseases
Distribution of Anti Malarial drug Coartem

22. Arogya Parivar Program
A Rural Health initiative originated in 2006
Disease area(s) –Multiple diseases
Partner(s) –Rural connect, NGO,Volunteers
Program type(s): Access –Pricing, Education
Current Status: Serving 25 million villagers across seven states
Objective: To be fully operational in the country
Award won: “Best long-term rural marketing initiative” from
RMAI

23. Community Partnership Day
Worldwide initiative
Novartis India –a step further by “celebrating” a week
Hundreds of associates contribute
Employee is given the chance to spend one day a year
volunteering for a local community project
Decorating buildings to organizing children’s art and craft
workshops, providing health checks, cleaning streets,
delivering food to shelters, visiting hospitals and working
with older people and people with physical and mental
disabilities

24. CONCLUSION
CSR is the heart and soul of modern corporations and is an
important standard for corporate governance.
CSR is an indispensible mechanism for both increased
corporate accountability, profitability and environmental
sustainability.
CSR is the pole star for modern corporations in order to
maintain the integrity of moral fabrics both inside and outside
the corporations while conducting socially responsible business.

25. Thankyou !