Corporate social responsibility not.pptx

Corporate social responsibility notes.

1. CSR & Marketing in special context to India Presented By- Dr. Palima Pandey Assistant Professor MBA Agri -Business Department RGSC, Banaras Hindu University

2. CSR based Advertisements

3. The brand Kissan is because of the dedicated Kisans of India. CSR based Marketing by HUL In 2019, 76% of Tomatoes used in Kissan ketchup were from sustainable sources.   The Public-Private Partnership (PPP) project, which began in 2012 between HUL and Maharashtra Government for sustainable sourcing of Tomatoes, became self-sustaining in 2015.  At Kissan , we keep the farmer’s interest in mind along every step of the way. HUL continued its practice of giving a buy-back guarantee of produce to farmers. HUL provides vital support by imparting farmers with knowledge and expertise in sustainable agriculture practices for Tomato cultivation.  Around 8,000 farmers across the country cultivated Tomatoes for HUL in 2019. We source Oranges from Nagpur , Lemons from the Himalayan foothills , Pineapples from Kerala , Grapes from Karnataka , Peanuts from Gujarat. Kissan

4. FY: 2021-22 Top 10 CSR Contributor Companies in India

5. CSR Spent in India: Prominent Themes Source:  csr.org. Sector-wise spending on CSR between 2014-2019.

6. In India for FY: 2021-22

7. In India for FY: 2021-22 Source: Business Standard CSR Spent of Govt. Vs. Other than Govt. Companies in India for FY 2021-22

8. Dr. Bhaskar Chatterjee is widely acclaimed as the Father of CSR in India. He played a major role in the inclusion of Section 135 in the Companies Act of 2013 and framing of the CSR rules thereafter. As DG & CEO of IICA, he spearheads the National Foundation for Corporate Social Responsibility (NFCSR).

9. CSR Initiatives: Mahindra Group Video

10. CSR Initiatives: Indian Oil Video

11. Mid May Meal Programme for School Children A CSR initiative by Havells India Video

12. Sustainable Development Goals (SDGs) The Sustainable Development Goals (SDGs) comprise of 17 key targets that outline a set of goals for global development and were formally adopted by the UN in the year 2015.

13. SDG & CSR In 2017, KPMG identified the increasing role of The SDGs for corporate responsibility as a key trend in their extensive  Survey of Corporate Social Responsibility  that covers CSR activity across 4,900 firms and 49 countries. The importance of SDGs for CSR is further supported by a recent Report by   PwC  that found that: 71% of surveyed businesses found involved developing measures which could meet the SDGs. 78% of surveyed citizens stated that, “they would be more likely to purchase goods or services from firms that have formally committed to the SDGs”.

14. Source: Wang et al (2020) DOI: 10.3390/sym12081349

15. CSR vs ESG

16. Interrelationship between CSR, ESG & SDG

17. CSR VS Corporate Shared Value (CSV)

18. Source: Moon & Parc 2019

19. Source: Leontjeva loga (2016) DOI: 10.1515/eb-2016-0015

20. CSR, Corporate Citizenship & Sustainability