Corporte communication and its importance

This ppt is to provide idea about how corporate communication works.

1. CORPORATE COMMUNICATIONS
SYSTEM AND TOOLS
Dr. S. Srinivasaragavan,
Professor & Head,
DLIS.BDU

2. Corporate Communications
Corporate communications refers to the way in which
businesses and organizations communicate with
internal and external various audiences. These
audiences commonly include:

Customers and potential customers

Employees

Key stakeholders (such as the C-Suite and investors)

The media and general public

Government agencies and other third-party
regulators

3. Corporate communications can take many forms
depending on the audience that is being addressed.
Ultimately, an organization’s communication strategy
will typically consist of written word (internal and
external reports, advertisements, website copy,
promotional materials, email, memos, press releases),
spoken word (meetings, press conferences, interviews,
video), and non-spoken communication (photographs,
illustrations, infographics, general branding).

4. Role of Knowledge Managers understanding the
Functions of a Communications/PR Department
In most organizations, the communications
department is responsible for overseeing a wide
range of communications activities. One of the
simplest ways of understanding these different
activities is to group them according to the role that
they play within an organization

5. Media and Public Relations
This refers to the way in which a company or organization
communicates with the general public, including the media, by:

Organizing news conferences, product launches, and interviews,
and creating materials (banners, flyers, etc.) for such events

Writing and distributing press releases to the media to garner
coverage

Monitoring the news for mentions of the organization, its
product, and key employees such as stakeholders and members
of management

Devising a plan to address unfavorable press coverage or
misinformation 

6. Forms of corporate communications

email communications

Brochures

Flyers

Newsletters

Website copy

Social Media strategy

Surveys

News summaries

Interviews

7. Internal Communications

In addition to being responsible for communicating the
organization’s message with external audiences, library
managers work with communications teams will play at
least some role in internal communications, including:

Drafting emails and memos announcing company news
and initiatives

Compiling employee resources (such as information
about employee benefits)

Creating printed materials, such as employee handbooks
or flyers

8. 
Facilitating group brainstorming sessions and
training sessions amongst employees

Managing internal blogs, newsletters, or other
publications

Internal communication is often done at the
direction of or in partnership with the human
resources management  team. 

9. Required Skills for Corporate Communications
Professionals

Writing skills
As a member of the communications department, you will likely spend the
majority of your day writing copy in various formats, from emails and memos,
to blog posts and articles, to website copy, social media posts, printed
collateral, and more. To be effective in the role, you will need to hone your
writing skills so that you can communicate clearly to diverse audiences across
many formats.

2. Presentation and public speaking skills
Presentation skills have become more important in recent years. In fact,
according to once survey of corporate recruiters, it’s in the top five skills that
companies look for when filling positions. Communications professionals are
regularly expected to interface with the public and members of the media, as
well as fellow employees and internal stakeholders. The ability to clearly and
confidently present your ideas and information, whether in person or through
the aid of technology (such as a video or webinar) is expected in many roles.

10. 
Communicating with data

Organizations now collect more data than at any point in history,
all of which is critical in informing important strategic decisions. As
data has proliferated, employees across disciplines are finding
that they must interact with this data in new ways. Modern
communications professionals must be adept at interpreting data
from a variety of sources, communicating with that data, and 
using it to tell compelling stories.

4. Research and critical thinking

Depending on your exact role within an organization and the
types of communication that you are expected to create, you may
find yourself spending a lot of time searching for resources that
can inform your content. The ability to conduct research and—
more importantly—evaluate your resources critically, is an
essential part of many communications roles.

11. Technical skills
Technological advancements are shaping the field of
communications as much as any other industry. The
International Association of Business Communications states
that the five most important technology trends impacting
corporate communications are chatbots, blockchain, virtual
reality, extremely-personalized experiences, and artificial
personal assistants. Many (if not all) of these technologies
are being driven by developments in machine learning
and artificial intelligence, which threaten to automate
many roles. Developing your technical skills can help you
remain competitive in this new reality.

12. Starting a Career in Corporate Communications

Those looking to break into many entry-level communications
positions at most companies can typically do so by earning a
bachelor’s degree in communications, marketing, or a related
field. However, in order to qualify for more competitive
managerial and senior-level positions, candidates must be
capable of demonstrating a certain level of skill and
expertise beyond what an undergraduate degree typically
signifies. 

Earning an advanced degree, such as a 
Master of Science in Corporate and Organizational Communi
cation
, can help you obtain this level of skill to advance into senior-
level positions.  

13. At Northeastern, the MS in Corporate Communication is
designed specifically for professionals looking to fast-
track their professional careers. Challenging academics
are taught by professors with real-world experience
and paired with many experiential learning
opportunities (such as co-ops and capstone projects) to
prepare students to address the complex communication
challenges faced by modern corporations. Six unique
concentrations allow students to learn deeply about the
area of communications most closely-aligned with their
career aspirations, including:

14. Communication Systems
Communication systems are the various processes, both formal
and informal, by which information is passed between the
managers and employees within a business, or between the
business itself and outsiders. Communication—whether written,
verbal, nonverbal, visual, or electronic—has a significant impact
on the way business is conducted. The basic process of
communication begins when a fact or idea is observed by one
person. That person (the sender) may decide to translate the
observation into a message, and then transmit the message
through some communication medium to another person (the
receiver). The receiver then must interpret the message and
provide feedback to the sender indicating that the message has
been understood and appropriate action taken.

15. The goal of any form of communication is to
promote complete understanding of a message. But
breakdowns in communication can occur at any step
in the process. Business managers need to
understand and eliminate the common obstacles
that prevent effective communication. Some of the
causes of communication problems in business
settings include:

16. 
Human resources management

Public and media relations

Leadership

Project management

Social media
Cross-cultural communication  

17. Internal Communication Tools

With the rise of information technology, knowledge workers
have the power to work from any location. This makes it
essential for internal communicators to introduce innovative
internal communication tools and tactics that boost employee
engagement.

With so many different types of online communication tools
with different functions available, it can be difficult to choose.

Are you looking for the best internal communication tools, the
most effective employee communication tools, or the most
popular internal communications software? We’ve compiled a
list of the top 14 internal communications tools for you

18. 
It’s difficult to predict whether any of these corporate
internal communication tools will increase productivity or
cause the workforce to become more distracted.

That’s why we’ve compiled and categorized the top online
internal communication tools and platforms that are proven
to be excellent for managing team communication and
improving workplace productivity. 

When used in the right way, internal communication tools
can help you improve your current internal communications,
gather employee feedback, and yield better employee
engagement

19. Types of internal communication tools:

Newsletters

Video

Conferencing

Intranet

Mobile App

Chat and Forums

Surveys

Podcasts

Collaboration Tools

Digital Signage

Social Media

Recognition and Rewards

Planning Tools

Graphics Creation Software

20. Newsletter

The newsletter is the most common form of serial publication.
About two thirds of newsletters are 'internal' publications, aimed
towards employees and volunteers, while about one third are
'external' publications, aimed towards advocacy or special
interest groups. newsletter is a printed or electronic report
containing news concerning of the activities of a business or an
organization that is sent to its members, customers, employees or
other subscribers. Newsletters generally contain one main topic
of interest to its recipients. A newsletter may be considered grey
literature. E-newsletters are delivered electronically via e-mail
and can be viewed as spamming if e-mail marketing is sent
unsolicited.

21. The newsletter is the most common form of
serial publication. About two thirds of newsletters are
'internal' publications, aimed towards employees and
volunteers, while about one third are 'external'
publications, aimed towards advocacy or special
interest groups.

22. Social Talks
Social Talks focuses on drawing maximum attention and
support for people who are making constant efforts to serve
humanity. Social Talks understands the valuable labors done
by such people towards society; finally culminating their work
into creative visualization and stories to motivate others.
Social talk is a general term for small talk, or light
conversation. In an office situation, it's any kind of talk that is
not task-oriented, from pleasantries exchanged on arrival in
the morning, to chatting around the coffeemaker, to snippets
of conversation with clients before getting down to business
at a meeting.

23. conference
A conference is a gathering of people with a common
interest or background, with the purposes of
allowing them to meet one another and to learn
about and discuss issues, ideas and work that focus
on a topic of mutual concern.
A conference is generally understood as a
meeting of several people to discuss a
particular topic. It is often confused with a

24. 
convention, colloquia or symposium. While a conference differs
from the others in terms of size and purpose, the term can be used
to cover the general concept. A convention is larger than a
conference; it is a gathering of delegates representing several
groups.

At a conference, innovative ideas are thrown about and new
information is exchanged among experts. Its purpose could be one
of the following:

An academic conference is a gathering of scientists or
academicians, where research findings are presented or a
workshop is conducted.

25. 
A business conference is held for people working in the
same company or industry. They come together to discuss
new trends and opportunities pertaining to the business

A trade conference takes place on a larger scale.
Besides businessmen, there are members of the public
who come to network with vendors and made new
connections. Such a conference consists of workshops and
white paper presentations.

An unconference differs from the traditional conference,
since it avoids the high costs, top-down organizational
hierarchy and sponsored presentations. All attendees are
equally knowledgeable about the topic and the
discussion follows an open mode; usually without a single
speaker addressing the gathering.

26. 
Most conferences have one or more keynote speakers who will deliver the
keynote speech. These are common at academic and business conferences.
The speakers chosen are eminent

personalities in the related field and their presence is meant to attract
more people to attend the conference. There are various types of
conferences:

A symposium is a casual gathering and includes refreshments and
entertainment.

A seminar is organized to discuss a particular topic. They are usually
educational in nature and attendees are expected to gain new knowledge
or skills at the end of the seminar

A workshop is more of a hands-on experience for the participants with
demonstrations and activities; the amount of time one speaker addresses
the group is limited

A round-table conference is a get-together of peers to exchange thoughts
and opinions on a certain topic, usually political or commercial. There are a
limited number of participants who sit at a round table, so that each one
can face all the others

27. News briefs

News briefs are a condensed version of the news. Their
purpose is to provide a snapshot or an introduction to a
news story. The purpose of a news brief is to share
newsworthy information in a thorough, yet quick and
efficient manner.

Standard news articles are longer, typically between
300 and 700 words in length, while a news brief is
shorter, usually 100 words or less. The contents of a
brief is broken down into two or three short yet concise
paragraphs with the aim of communicating a news story
in a shorter amount of time than a standard news article.

28. Press release

A press release is an official statement delivered to members
of the news media for the purpose of providing information, an
official statement, or making an announcement. A press release
is traditionally composed of nine structural elements, including
a headline, introduction, body, and other information. Press
releases can be delivered to members of the media physically
on paper and electronically.

Using press release material can benefit media corporations
because they help decrease costs and improve the amount of
material a media firm can output in a certain amount of time.
Due to the material being pre-packaged, press releases save
journalists time, not only in writing a story, but also the time and
money it would have taken to capture the news firsthand.

29. 
Although using a press release can save a company
time and money, it constrains the format and style of
distributed media. As well, press releases are biased
towards the organization which ordered them. In the
digital age, consumers want to get their information
instantly which puts pressure on the news media to
output as much material as possible. This may cause
news media companies to heavily rely on press
releases to create stories.

30. Editing

Editing is the process of selecting and preparing writing, photography,
visual, audible, and film media used to convey information. The editing
process can involve correction, condensation, organization, and many other
modifications performed with an intention of producing a correct, consistent,
accurate and complete work.

The editing process often begins with the author's idea for the work itself,
continuing as a collaboration between the author and the editor as the
work is created. Editing can involve creative skills, human relations and a
precise set of methods

There are various editorial positions in publishing. Typically, one finds
editorial assistants reporting to the senior-level editorial staff and directors
who report to senior executive editors. Senior executive editors are
responsible for developing a product for its final release. The smaller the
publication, the more these roles overlap

31. Reporting

Reporting is providing information about serious
wrongdoing that you have become aware of at your
workplace/ place of study. Reporting is about notifying
concerning what you believe to be the discovery of
breaches of laws and regulations, breaches of ethical
norms or serious conditions which might harm individuals,
the university, cooperative partners, or society as a whole.

According to The Working Environment Act 2-4, employees
have the right and, in some cases, duty to report
wrongdoing at the institution, such as when there is a
danger posed to life and health.