Cosmetics Industry - Read and learn and gain knowledge.
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Language: en
Added: Jul 23, 2020
Slides: 20 pages
Slide Content
Cosmetics Industry Presented By :- Bhawna Arora
Contents :- Introduction Industry Profile Indian Cosmetic Industry Corporate Players Other Important Information SWOT Analysis Functional Areas Conclusions Learning
COSMETICS :- Cosmetics are products created for skin & hair care for the purpose of cleansing, beautifying and enhancing the attractive features. . Skin care is not a modern trend. In fact, people in every civilization used cosmetics to protect and embellish their skin - which naturally leads us to conclude that this is a primordial need.
While cosmetics can be fun to use, the work that goes behind-the-scenes for creating them involves highly advanced science. Cosmetics represent a highly diversified field involving many sub-sections of science and art, because even in an era of high technology, intuition continues to play an important role. Therefore innovative raw materials and formulation techniques are the key factors to create products that can accomplish multiple tasks. To put just one new product on the shelves can take up to many years, with immense research on synthesizing the active molecule, claim substantiation (efficacy, safety and toxicology) and formulation of the products. Science behind cosmetics
Improved knowledge of the biology of the skin and the development of innovative raw materials, and technologies help cosmetic chemists understand how to develop and evaluate the multifunctional personal care formulations desired by the consumer.
Industrial Sector Profile The cosmetic industry is dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses. The largest Cosmetic companies are The L'Oreal Group , The Procter & Gamble Company, Unilever.
The beauty industry in India is growing at a break-neck pace, almost twice as fast as that of the markets in the United States and Europe . INDIAN COSMETICS INDUSTRY According to recent research, the overall Indian beauty and cosmetic market is currently pegged at INR 60 billion and is expected to reach INR 170 billion by 2020,growing at the rate of 15-20% per annum.
The consumers of the Indian beauty industry have come a long way. The consumers in the market now want advancement in the cosmetic products. Firstly , The cosmetics were made up of natural products. For e.g. turmeric Now , The cosmetics are made up of chemical products. For e.g. Dyes
CORPORATE PLAYERS OF THE SECTOR :- 1. The L’Oreal 2. Procter & Gamble 3. Unilever 4. Estee Lauder 5. Shiseido
THE L’OREAL GROUP :- L’Oreal is a French cosmetics company. Head Office in Melbourne Australia . It is the world's largest cosmetics company and has developed activities in the field of cosmetics, concentrating on hair colour, skin care , sun protection, make-up, perfumes and hair care. 2. The company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States . 3. The building, constructed in the 1970s from brick and steel, replaced the former Monsavon factory,and employees moved into the facility in 1978. 1,400 employees work in the building
4. The world's largest hair salon is located inside the head office building. As of 2005, 90 hairdressers served 300 women, including retirees, students, and unemployed people, per day; the customers are used as test subjects for new hair colours. CONSUMER RATINGS OF L’OREAL PRODUCTS :-
PRODUCT RANGE OF L’OREAL :-
PROCTER AND GAMBLE (P&G) 1.Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company. . 3. Its products include cleaning agents and personal care products. David Taylor became P&G CEO and President effective November 1, 2015 . David Taylor became P&G CEO and President effective November 1, 2015 . David Taylor became P&G CEO and President effective November 1, 2015 . David Taylor became P&G CEO and President effective November 1, 2015 . 2.Headquartered in downtown, Ohio, United States, founded by William Procter and James Gamble , both from the United Kingdom
(P & G) PRODUCT RANGE :- OLAY COVER GIRL HEAD AND SHOLDERS PANTENE
UNILEVER Unilever is a British-Dutch multinational consumer goods company co-headquartered in Rotterdam , Netherlands, and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2012 revenue . 3. One of the oldest multinational companies, its products are available in around 190 countries. 4.Unilever owns over 400 brands, but focuses on 14 brands with sales of over 1 billion.
Unilever Product Range :- DOVE AXE LAKME
ESTEE LAUDER The Estée Lauder Companies Inc. is an American manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products . Its headquarters in Midtown Manhattan, New York City. PRODUCT RANGE OF ESTEE LAUDER :-
SHISEIDO Shiseido Company, Limited is a Japanese multinational personal care company, that is a skin care, hair care, cosmetics and fragrance producer. It is one of the oldest cosmetics companies in the world. Founded in 1872, it celebrated its 140th anniversary in 2012. It is the largest cosmetic firm in Japan and the fifth largest cosmetics company in the world The Company owns numerous brands and subsidiaries worldwide, in addition to its founding label
TOP 10 PLAYERS IN COSMETICS INDUSTRY AND THERE MARKET SHARE :-