Courtni Olds Heineken Final Presentation

Courtni Olds Heineken Digital Strategy

1. Great Nights Start With Great Beer

2. Overview: Goals

3. Overview: Problems Addressed

4. Target Audience: - Millennials (21 to 40) -Middle to Upper Class -Party Goers -Heavy Social Media Users

5. The Big Idea: “Great Nights Start with Great Beer”

6. The Big Idea: #GNSWGB

7. Sample Post:

8. Metrics: - Hashtag Use- -Increase in Followers- -Website Visits- -Increase in Search & Mentions-

9. Budget :

10. Great Nights & Great Beer :