CPLFW 2021 - OTT Without Number & others.ppt

India's first fashion show on national TV channel named MTV Channel.

1. 1Presented By: MAGICDUST CREATIONS
PROPOSA
L

2. CONTENTS
1About Us
Table of
2The Event
3Line-up
4Timeline
5
Image Mockup
6Promotions
7Marketing Plan
8
9
Sponsorship Deliv.
Contact us
10
Privileges to Title
11
Prev. show on MTV

3. Couture & Pret Lifestyle Fashion Week is a clothing trade show that is going to be held first time ever
in India on such a great level which is going to be telecast on MTV. The event mainly focuses on
showcasing top designers and talented models to a global audience of influential media and retailers.
It is going to give a new direction to the fashion industry and aspirants seeking career in modelling
and designing. The event is dedicated to women's and men's fashion. Magicdust creations and
Maxcan Entertainment are collectively going to present this event and organise it.
The biggest-ever luxury extravaganza fashion show on National Television.
About Us
3

4. Date To be announced soon
Venu
e
To be announced soon
City To be announced soon
Days 3
Designers 18
Models 46
Invites 150 Each Day
Organised By Magicdust Creations Pvt Ltd.
Managed By Maxcan Entertainment
The Event
Organised By
Managed By
4
Fashion Director
(Head Choreogr.)
Ms Vahbiz Mehta

5. The Event - Highlights
Line Up
Coming up
with an ace
Designers
and top
models Line-
up.
Fully Automated Show
Show will be synchronised with Music,
Graphics & Lights.
Broadcast
At
5

6. TOP
MODELS
LINE-UP
*Suppose to be in the show

7. Timeline — Show Run
Start1 2 3 4 5 En
d
6 7 8
Meet & GreetGet together
before the
show
PR
Activities
Sponsors
Products
Show Starts Sponsors
Presentation
Show End After Party
Sponsor’s VIP Pre-show area Video bytes withProducts trails at1st Sequence Audio Closing by the Sponsors, Designers
Guests will be able
to meet
will have snacks
area along with
Renowned
designers
the stalls Opening by an
ace designer.
Announcement &
Visuals or
Renowned designer
with Bollywood
Models, VIPs & guests
the designers
preparing for the
showcase of their
garments.
bar setup which
will serve all kind
of drinks.
Advertisement
-
Followed by 6
designers
actress.
Advert Freq. 10
per day
7

8. Presents
Powered by
Co-Sponsors
Image Mockup - Banners
8

9. Co-Sponsors
Powered BY
Co-Sponsors
Powered by
Presents
Presents
Image Mockup - Print Media
9

10. Presenter
Title
Powered By
Presenter
Title
Powered By
Powered
By
Present
er
Titl
e
Red Carpet Box Checker Hoardings
BRANDING: Gate Panel, Standees, Red Capet, Invitations, VIP Pass, Crew Identity Pass, Buntings, Signages, Hoarding wall on venue.
DESIGN: Design an open space in order to spread the people around using compelling and interactive installations in the main entrance
area of the event.
MARKETING: Displays and the lifestyle image of the product reflects, staffing branded attire for product demonstrations, features.
Presenter Title
Powered By
Promotions - On Ground
10

11. Titl
e
Powered
By
Co-Powered
By
Co-Powered
By
Managed ByOrganised
By
Presente
r
Main Entry Gate (3D)
11

12. 36
Ft.
16
Ft.
54 Ft.
Presenter
Title
Powered
By
Main Stage
10 Ft.
12
Associated Sponsors
Co-Sponsors
Other Advertisers logo
Associated Sponsors
Co-Sponsors
Other Advertisers logo

13. \
Title
Presenter
Presenter
Title
Presenter
Presenter
Events Flag
13

14. T-Shirts
Presenter
Title
Powered By
Presenter
Title
Powered By
Co-Sponsored by
Stande
e
Collaterals & Souvenir
Cotton Tote BagsPen
Presenter
Title
Powered By
Presenter
Title
Pen Drives
14

15. 15
Presenter
Title
Presenter
Title
INVITATION
VIP
Presenter
Title
Presenter
Title
Presenter
Title
Presenter
Title
MEDIA
COLOR CODING
The categorisationwill make the process of inviting them, registering
and seating smooth – we will colour code each category.
Presenter Title
Powered By
Presenter
Title
Powered By
Presenter
Title
Powered By
Invitations - Envelop & Invites

16. 16
DESIGNER
Organised By
OFFICIALS
Organised By
CREW
Organised By
BACKSTAGE
Organised By
MODELS
Organised By
SECURITY
Organised By
CGFW OFFICIALS COUTURE PRET & LIFESTYLE FASHION WEEK 2021
CGFW DESIGNER COUTURE PRET & LIFESTYLE FASHION WEEK 2021
CGFW BACKSTAGE COUTURE PRET & LIFESTYLE FASHION WEEK 2021
ID cards with Lanyards & Wrist Bands

17. Grow with Us
17
“Basically, where ever the show goes, be it MTV, OTT Platform(s), YouTube, Facebook,
Instagram etc it will carry the Channel name & the Sponsors’ Brand name adding more
and more marketing & branding of the sponsor and ultimately resulting into sales.”

18. 18
1st Release on
MTV Channel
2nd Release on
OTT Platform(s)
3rd Release on
Video Browser
3 Episodes & 3 Repeat Telecast18 Designers = 18 Episodes+ 2 Addnl. 18 Episodes + 8 BTS
MTV Channel
Multiple OTT
platforms
*30 Second complimentary TV Commercial Advertisement on TV Channel.As per the sponsorship
To Be Telecast on Various Platforms

19. Periodic update of event activities and a direct message through the cover image.
Regular video showcase of the event and capturing the audience and fans of the particular
designer as well; this helps in increasing the visibility of the event as well.
Pre-event promotions, introducing the designers and sneak-peek to the collections by them.
Pre-event press release, this helps a lot to let the audience stay connected to the event
updates.
Excitement behind the stage & work in progress..this leads to create a story around the event &
let audience be a part of the event through-out.
Activities in terms of FB, Insta etc Marketing/Promotions
19

20. Initial work will be focused on putting the things on track,
Putting the Facebook Fan Page in frame and create content with a refined posts line on Facebook. Rigorous campaigns
and paid ads on Facebook regarding the event
This will increase the event visibility and help in getting the right audience.
Involvement of the participating designers & models and showcasing the involvement in the event. Major activity on
content building & flowing it through the target audience;
Step 1- Baseline - Involvement This will involve daily postings, Graphics for each post,
Promoting the event on various online local facebook community, groups and expat groups.
Activities will involve Facebook paid campaigns for the event posts, targeting the right audience with event related
interests.
Social Media - Marketing/Promotions
20

21. On-ground activities
Will act as a marketing consultant for on-ground activities,
On-ground Promotion Concept Building Concept Ideation
Pre-event promotions through social media Concept
Execution Consultation.
Post event promotions through social media.
*Activities will be shared during the start of the month, before execution; but are subjected to minor changes in terms of concept & timeline.
OFF Social Media - Marketing/Promotions
21

22. TYPE PLATFORMS TIME
OUTDOOR Tier 1 & Tier 2 Cities in Northern states i.e. MP, UP, Delhi, Raj., Haryana
etc
Trageting Metro/ Airport/ High Traffic Zone/ Malls & Multiplexes
Duration: 15 Days
ON-GROUND
Visibility at the Event On -
Ground Partners of participating states, Pre Parties, Press Conferences
PRINT Major Tier 1 & 2 cities based on participations, Editorials Duration 15 DaysDuration: 15 Days
DIGITAL
YouTube Media Banners
Social Media, Google ADS, Web Banners Duration: 30 Days
Marketing Plan
22
*supposed to be.

23. PRINT ELECTRONIC MAGAZINE SOCIAL MEDIA
Times Of India ZOOM TV Hello Facebook
Hindustan Times NDTV Good Times Vogue Twitter
Indian Express CNBC Velvet Instagram
Asian Age Times Now Life Style Google +
Dainik Bhaskar BBC News GQ Google
Dainik Jagaran IBN Bazaar YouTube
Amar Ujalla Star News Fashion’s Night Out Yahoo
Navbharat Times Aaj Tak Filmfare
And Many More
Punjab Keshri Zee News Stardust
The Telegraph ABN News Cosmopolitan
Shahara Times India TV Marwar
Economic Times Fashion TV Femina
MID Day NBC Flare
Doordarshan Verve
DD News Click
ANI Marieclaire
ETV WeddingAffaire
Elle
FNL
Grazia
Target Media to Approach
23
*supposed to be.

24. 24
Billboards across the city at 12 prime locations for 20 Days each.
Pre Buzz spots in addition to the pre event hoardings for 10 extra days.
Outdoor Media Partner
01 Pre-Event & 01 post-event Full Page Ad with all Sponsor & Partner mentions of Couture & Pret Lifestyle Fashion Week 2021. Post-Event Double Spread Cover Story. Top
Horizontal Banner event Ad on the magazine homepage of the website for a month.
Post-Event Photos & Videos on the magazine website
Weekly promotional Posts for event on the magazine’s Social Media Pages – Facebook & Twitter.
Magazine
10 Ad spots during primetime with all Sponsor & Partner mentions of Couture & Pret Lifestyle Fashion Week, spanning across 10 days from registration phase till the start of the
event.
RJ Mentions
Interactive contests for listeners
Promotions on Social Media Pages of primetime Rj’s.
Radio
01 Pre-Event half Page Ad with all Sponsor & Partner mentions of Couture & Pret Lifestyle Fashion Week 2021 Top
Horizontal Banner event Ad on the newspaper website for a month.
Post-Event Photos & Videos on the newspaper website
Newspaper

25. 25
SPONSOR PresenterTittlePowered
Co-
Powered
Associate
Co-
Sponsor
Logo - size as compared to the event logo
(%)
32 40 17 15 10 5
Tittled Before Before After After After Side
Box Sinages - 4 Sided
Red Carpet - Checker
Invitations, Gate Pannel
Hoardings
Standees
Online Promotion (Boost)
Audio Announcement
Visuals or Advertisement on LED
Backdrop
Reserved special entries. (Each Day) 50 75 35 40 30 20
Visuals or Advertisement on LED
Backdrop
Space for Promoting products LIVE
Sponsorship Deliverables

26. 26
Proposal to OTT Platform
A. To become Show sponsor and we would sign an exclusive agreement.
Conditions: Show shall be relayed on OTT 30 days after it has been relayed on MTV
Channel.
B. We sign a non exclusive agreement and the show will be released on multiple OTTs on
revenue sharing basis.
Conditions: Show shall be relayed on OTT 30 days after it has been relayed on MTV
Channel.
TV Show into Episodes for OTT:
With 18 Designers, MTV Channel shall have 3 episodes and 3 repeat episodes
18 episodes shall be shot for making 18 episodes on all designers fro OTT Platform.
2 WAYS TO WORK TOGETHER

27. 27
Glimpse of Previous Reality Show on MTV Channel
by our Producers Mr. & Miss 7 States…
Short link:
https://www
.facebook.c
om/7states.
in/videos/1
001453153
556992/

28. 28
SUCCESS PARTY of Mr. & Miss 7 States…

29. 29
OTT presence of the show Mr. & Miss 7 States…

30. 30
Face Mask
Use of Face Masks Is Compulsory
at the Venues, Except in Specific
Parts of the Catering Area.
Disinfection &
Cleaning
Reinforcement of the Cleaning and
Disinfection Protocols to Fully
Guarantee the Attendees’ Safety.
Social Distancing
Spaces and Access Control,
Flows and Capacities Designed
To Ensure Social Distancing
Between People.
Reinforced
Ventilation
Improvement of the Ventilation
System by Means of the Use of
Antibacterial Filters and Increased
Air Renewal Frequency.
Sanitising Stations
Deployment of Hand Sanitising
Stations With Dispensers
Throughout the Venue.
Digitalisation
100% Digital Registration and
Access Control, Cashless
Payments in all the Catering
Outlets, an Online Sales Service
and Minimisation of the Use and
Exchange of Physical Deliverables
During the Event.
Medical Station
Ensures the Temperature
Control and Use of Masks
Safety measures for COVID 19

31. Contact Us
Thank you
Mail Us: [email protected] || [email protected]
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CPLFW / COUTURE & PRET LIFESTYLE FASHION WEEK