CPLFW - Proposal for Fashion show on mtv india.pptx

Fashion show ppt

1. 1 Presented By: MAGICDUST CREATIONS P R OPO S AL

2. CONTENTS 1 A b o u t U s Table of 2 Th e E v en t 3 Line-up 4 Timeline 5 I m a g e M o c k up 6 Pr o m o ti o ns 7 Ma r k e t i n g P l a n 8 Pr o m o ti o ns 9 Sp o ns o rshi p s 10 C o n t a c t us

3. Couture & Pret Lifestyle Fashion Week is a clothing trade show that is going to be held first time ever in India on such a great level which is going to be telecast on MTV. The event mainly focuses on showcasing top designers and talented models to a global audience of influential media and retailers. It is going to give a new direction to the fashion industry and aspirants seeking career in modelling and designing. The event is dedicated to women's and men's fashion. Magicdust creations and Maxcan Entertainment are collectively going to present this event and organise it. The biggest-ever luxury extravaganza fashion show on National Television. About Us 3

4. Date March/ April V enue Shoot already completed City Shoot already completed Days 3 Designers 18 Models 46 Invites 150 Each Day Organised By Magicdust Creations Managed By Maxcan Entertainment The Event Organised By Managed By 4

5. The Event - Highlights Li n e Up Coming up with an ace Designers and top models Line-up. Fully Automated Show Show will be synchronised with Music, Graphics & Lights. Broadcast At 5

6. TOP M O D ELS LINE-UP *Suppose to be in the show 6

7. Timeline — Show Run Start 1 2 3 4 5 End 6 7 8 Meet & Greet Get together before the show PR Activities Sponsors Products Show Starts Sponsors Presentation Show End After Party Sponsor’s VIP Pre-show area Video bytes with Products trails at 1st Sequence Audio Closing by the Sponsors, Designers G uests will be able to meet will have snacks area along with R enowned designers the stalls Opening by an ace designer. Announcement & Visuals or R enowned designer with Bollywood Models, VIPs & guests t he designers preparing for the showcase of their garments. bar setup which will serve all kind of drinks. Advertisement - Followed by 6 designers a ctress . Advert Freq. 10 per day 7

8. Presents Powered by Co-Sponsors Image Mockup - Banners 8

9. Co-Sponsors Powered BY Co-Sponsors Powe r ed by P r esents P r esents Image Mockup - Print Media 9

10. P resen t e r T i t le P ow ered B y P resen t e r T i t le P o w ered B y P o w e r e d B y Presente r Title Red Carpet Box Checker Hoardings BRANDING: Gate Panel, Standees, Red Capet, Invitations, VIP Pass, Crew Identity Pass, Buntings, Signages, Hoarding wall on venue. DESIGN: Design an open space in order to spread the people around using compelling and interactive installations in the main entrance area of the event. MARKETING: Displays and the lifestyle image of the product reflects, staffing branded attire for product demonstrations, features. P resen t e r Title Powered By Promotions - On Ground 10

11. T i t le P o w ered B y C o- P ow ered B y C o- P ow ered B y M a n ag ed B y O r ga n ised B y Presenter Main Entry Gate (3D) 11

12. 36 Ft. 16 Ft. 54 F t . Presenter Title P ow ered B y Main Stage 10 F t . 12

13. \ Title P r esenter P r esenter Title P r esenter P r esenter Events Flag 13

14. T - Shirts P r esenter Title Powered By Presenter Title Powered By Co-Sponsored by Standee Collaterals & Souvenir Cotton Tote Bags Pen P r esenter Title Powered By Presenter Title Pen Drives 14

15. 15 Presenter Title Presenter Title INVITATION VIP Presenter Title Presenter Title Presenter Title Presenter Title MEDIA COLOR CODING The categorisation will make the process of inviting them, registering and seating smooth – we will colour code each category. P r esenter Title Powered By P r esenter Title Powered By P r esenter Title Powered By Invitations - Envelop & Invites

16. 16 DESIGNER Organised By OFFICIALS Organised By CREW Organised By B A C K S T A G E Organised By MODELS Organised By SECURITY Organised By CGFW OFFICIALS COUTURE PRET & LIFESTYLE FASHION WEEK 2021 CGFW DESIGNER COUTURE PRET & LIFESTYLE FASHION WEEK 2021 CGFW BACKSTAGE COUTURE PRET & LIFESTYLE FASHION WEEK 2021 ID cards with Lanyards & Wrist Bands

17. Grow with Us 17

18. Marketing 11% o f tota l r e venue Digital 30% o f tota l budget Social 19% o f digita l mar k eting budget C & PL F W 2021 18

19. 19 1st Release on National Television 2nd Release on OTT Platform 3rd Release on Video Browser 3 Episodes & 3 Repeat Telecast 18 Designers = 18 Episodes 18 Episodes + 8 BTS TV Channel to be announced soon OTT platform to be announced soon *30 Second complimentary TV Commercial Advertisement on TV Channel. As per the sponsorship T o Be T elecast on V arious Plat f orms

20. Periodic update of event activities and a direct message through the cover image. Regular video showcase of the event and capturing the audience and fans of the particular designer as well; this helps in increasing the visibility of the event as well. Pre-event promotions, introducing the designers and sneak-peek to the collections by them. Pre-event press release, this helps a lot to let the audience stay connected to the event updates. Excitement behind the stage & work in progress..this leads to create a story around the event & let audience be a part of the event through-out. Activities in terms of Facebook Marketing/Promotions 20

21. Initial work will be focused on putting the things on track, Putting the Facebook Fan Page in frame and create content with a refined posts line on Facebook. Rigorous campaigns and paid ads on Facebook regarding the event This will increase the event visibility and help in getting the right audience. Involvement of the participating designers & models and showcasing the involvement in the event. Major activity on content building & flowing it through the target audience; Step 1- Baseline - Involvement This will involve daily postings, Graphics for each post, Promoting the event on various online local facebook community, groups and expat groups. Activities will involve Facebook paid campaigns for the event posts, targeting the right audience with event related interests. Social Media - Marketing/Promotions 21

22. On-ground activities Will act as a marketing consultant for on-ground activities, On-ground Promotion Concept Building Concept Ideation Pre-event promotions through social media Concept Execution Consultation. Post event promotions through social media. *Activities will be shared during the start of the month, before execution; but are subjected to minor changes in terms of concept & timeline. Social Media - Marketing/Promotions 22

23. TYPE PLATFORMS TIME OUTDOOR Delhi,NCR Trageting Metro/ Airport/ High Traffic Zone/ Malls & Multiplexes Durati on: 1 5 D a ys ON-GROUND Visibility at the Event On - Ground Partners Delhi, NCR Pre Parties, Press Conferences PRINT Delhi, NCR Targeting, Editorials Duration 15 Days Durati on: 1 5 D a ys DIGITAL YouTube Media Banners Social Media, Google ADS, Web Banners Durati on: 3 D a ys Marketing Plan 23 *supposed to be.

24. 25 Billboards across the city at 12 prime locations for 20 Days each. Pre Buzz spots in addition to the pre event hoardings for 10 extra days. Outdoor M edia P artner 01 Pre-Event & 01 post-event Full Page Ad with all Sponsor & Partner mentions of Couture & Pret Lifestyle Fashion Week 2021. Post-Event Double Spread Cover Story. Top Horizontal Banner event Ad on the magazine homepage of the website for a month. Post-Event Photos & Videos on the magazine website Weekly promotional Posts for event on the magazine’s Social Media Pages – Facebook & Twitter. M agazine 10 Ad spots during primetime with all Sponsor & Partner mentions of Couture & Pret Lifestyle Fashion Week, spanning across 10 days from registration phase till the start of the event. RJ Mentions Interactive contests for listeners Promotions on Social Media Pages of primetime Rj’s. Radio 01 Pre-Event half Page Ad with all Sponsor & Partner mentions of Couture & Pret Lifestyle Fashion Week 2021 Top Horizontal Banner event Ad on the newspaper website for a month. Post-Event Photos & Videos on the newspaper website N e wspaper

25. 26 SPONSOR Presenter Tittle Powered Co- P owe r ed Associate Co- Sp o n so r DELIVERABLES 7 5 L akhs 1 C r o r e 8 L akhs 6 L akhs 5 L akhs 2 L akhs Log o - siz e a s compa r e d t o th e even t log o (%) 32 40 17 15 10 5 Tittled Before Before After After After Side Bo x S inag es - 4 S id ed Red Carpet - Checker Invitations, Gate Pannel Hoardings Standees Online Promotion (Boost) A udi o Anno unc ement Visuals or Advertisement on LED Backdrop Reserved special entries. (Each Day) 50 75 35 40 30 20 Visuals or Advertisement on LED Backdrop Space for Promoting products LIVE Sponsorship price & Deliverables

26. 27 PRESENTER Sponsors Logo & Name : All the Backdrops Special Integrated Logo Unit used across all platforms Telecast will have logo presence and mentions. 50 TV ads to have mentions of the sponsor with the logo presence.: TV Chanel Name. 3 Newspaper editorial to have logo presence: Newspaper Name. 10 Outdoor Hoardings to have prominent logo presence for 20 days: Outdoor Media Partner 10 ads per day for 10 days during primetime pre event: Radio. 1 page advertorial pre event and post event. Logo across all event branding collaterals (backdrop, media wall, on ground branding) LED screen for ads, VIP stands, each social media post to have the brand mentioned. Influencers and Brand Ambassador to post event collaterals having Name & Logo on social media platform, such as Instagram and Facebook. 45 seconds brand AV at the start of all show. Emcee Mention as Presenter presenting sponsor at the start of all shows Introduction to generic media through third party PR After Party Branding + Invites Seating : Front row + Other rows invites for all shows Branding on all physical invites. Sponsorship — Presented by

27. 28 TITLE Sponsors Logo & Name : All the Backdrops Special Integrated Logo Unit used across all platforms Telecast will have logo presence and mentions. 50 TV ads to have mentions of the sponsor with the logo presence.: TV Chanel Name. 3 Newspaper editorial to have logo presence: Newspaper Name. 10 Outdoor Hoardings to have prominent logo presence for 20 days: Outdoor Media Partner 10 ads per day for 10 days during primetime pre event: Radio. 1 page advertorial pre event and post event. Logo across all event branding collaterals (backdrop, media wall, on ground branding) LED screen for ads, VIP stands, each social media post to have the brand mentioned. Influencers and Brand Ambassador to post event collaterals having Name & Logo on social media platform, such as Instagram and Facebook. 60 seconds brand AV at the start of all show. Emcee Mention as Presenter presenting sponsor at the start of all shows Introduction to generic media through third party PR After Party Branding + Invites Seating : Front row + Other rows invites for all shows Branding on all physical invites. Sponsorship — Title

28. POWERED BY Sponsors Logo & Name : All the Backdrops Special Integrated Logo Unit used across all platforms Telecast will have logo presence and mentions. 50 TV ads to have mentions of the sponsor with the logo presence.: TV Chanel Name. 3 Newspaper editorial to have logo presence: Newspaper Name. 10 Outdoor Hoardings to have prominent logo presence for 20 days: Outdoor Media Partner 10 ads per day for 10 days during primetime pre event: Radio. 1 page advertorial pre event and post event. Logo across all event branding collaterals (backdrop, media wall, on ground branding) LED screen for ads, VIP stands, each social media post to have the brand mentioned. Influencers and Brand Ambassador to post event collaterals having Name & Logo on social media platform, such as Instagram and Facebook. 30 seconds brand AV at the start of all show. Emcee Mention as Presenter presenting sponsor at the start of all shows Introduction to generic media through third party PR After Party Branding + Invites Seating : Front row + Other rows invites for all shows Branding on all physical invites. 29 Sponsorship — Powered by

29. CO-SPONSORED BY Sponsors Logo & Name : All the Backdrops Special Integrated Logo Unit used across all platforms Telecast will have logo presence and mentions. 50 TV ads to have mentions of the sponsor with the logo presence.: TV Chanel Name. 3 Newspaper editorial to have logo presence: Newspaper Name. 10 Outdoor Hoardings to have prominent logo presence for 20 days: Outdoor Media Partner 10 ads per day for 10 days during primetime pre event: Radio. 1 page advertorial pre event and post event. Logo across all event branding collaterals (backdrop, media wall, on ground branding) LED screen for ads, VIP stands, each social media post to have the brand mentioned. Influencers and Brand Ambassador to post event collaterals having Name & Logo on social media platform, such as Instagram and Facebook. 15 seconds brand AV at the start of all show. Emcee Mention as Presenter presenting sponsor at the start of all shows Introduction to generic media through third party PR After Party Branding + Invites Seating : Front row + Other rows invites for all shows Branding on all physical invites. 30 Sponsorship — Co-Sponsored

30. 31 Additional privilege to Title Sponsor Brand can have dedicated Models to showcase their products in fashion show. Brand can erect stationary display showcases to feature its products at specific place provided by the production. Brand can utilize the back stage to create creative motion display of its products. Brand can have an extra show time during after-show party to showcase its products in an engaging way. Brand can have an extra video shoot of its products to create promotional material over digital platform. Brand can request for an extra pre show time for discussion on more branding and marketing possibilities so that the show proves to be utilized to its max & for future newer engagements.

31. 3 2 Additional ways to participate as Brand Advertiser… There are other ways too which can be customized to prepare as per Brand Advertiser:- Back stage shoot with product branding. In-play brand advertisement. Advertisement of brand during shoot/Making . Advertisement during Ad Break . Brand Advertisement in various episodes to be run on Multiple OTT Platforms . Advertisement of Brand during After Show Party event . Further there is more scope to create Ad Space for Brand Advertisement which can be discussed upon.

32. F a ce M a s k Us e o f Fac e Mask s I s Compulso r y at t he V e n u e s , E x c e p t i n S p e c i f i c P a r t s o f th e Caterin g A r ea. Disin f ectio n & Cleaning Rein f o r cemen t o f th e Cleanin g and Disinfection Protocols to Fully Guarante e th e Attendees ’ Sa f et y . S o ci a l Di s t a nci ng Space s an d Acces s Cont r ol , Fl o ws an d C a pacitie s Designe d T o Ensu r e S o c i a l D i s t a n c i n g B e t w ee n P e o p l e. Rein f o r ce d V entilation Imp r o v emen t o f th e V entilation Syste m b y Mean s o f th e Us e of Antibacteria l Filter s an d Inc r ease d Air Ren e wa l Fr equenc y . S a ni ti s i ng St a ti o ns Depl oymen t o f Han d Sanitising Station s Wit h Dispenser s Th r oughout the Venue. Digitalisation 100 % Digita l Registratio n an d Access Cont r ol , Cashles s P a yment s in al l the Caterin g Outlets , a n Onlin e Sales Service and Minimisation of the Use an d Exchang e o f P h ysica l Deli v erables Durin g th e E v ent. Medical Station Ensu r e s th e T emperatu r e Cont r ol an d Us e o f Masks Safety measures for COVID 19 32

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