CREATE A MEDIA PRODUCT - PROPOSAL – M1.

Media Proposal

1. PROJECT TITLE
Last Laugh
CONTENT: ACTORS
Owen cooper- Recent success in the huge Netflix hit, adolescence. ‘Everywhere’ now,
easily recognizable and brings his own fan base. Wouldn’t have to pay a large amount
due to his age, while still maintaining a high-profile actor within the film. Successful
actor, Emmy winner, brings quality of acting to the film. Not yet worked within horror,
but career has only just started, would be hungry and eager to work again with Netflix
for a horror project, boosts his popularity and accreditation as an actor.
Finn Wolfhard- Huge actor, main face of the film. Brings a huge fanbase due to his work
in stranger things and IT, so also has horror film experience. Will bring people towards
my film due to his huge popularity. It would be an expensive hire but would make that
money back from the viewership he would bring to our film. He has won a Saturn
award and An MTV award, for his work in stranger things and ghostbusters
respectably.
Sadie Sink- Like Finn Wolfhard, huge success in shows such as stranger things.
Extremely recognizable, brings a huge fanbase to my film. Will cost a lot, but similar to
Finn Wolfhard she would bring in enough revenue in viewership to account for this.
Mason Thames- Young, recently successful and pupular actor, for his work in the new
How to Train Your Dragon
CONTENT: IMAGES
My quad poster
-A low, establishing shot, pointing up towards the sky, where we see
balloons and the moon shining in the background. I used a low angle to
create a small, insignificant feeling, compared to the clowns’ balloons
and the power of the night within my film. This provides my balloons
with more meaning, as we as an audience are below them. It also allows
us to view the setting more profusely, which provides the audience with
further, vital information about the film, and it signifies the moon and
the role night has within my film.
My Teaser Poster
-This poster is a mid-level, close-up of a butcher- like knife. This makes it
the sole object, and provides all audience attention to the knife, and the
clowns reflection within it. This emphasises the knife and fills the empty
white space which is behind it.
My Theatrical Poster
This poster is shot also at a low angle, which allows all objects or features
within the poster to pose more significant than they potentially are. It is
shown in a long shot, which allows us to see the knife, balloons but also the
field and the night sky. This provides a lot of information to the audience;

2. therefore they don’t go into the film completely blinded of what to expect.
CONTENT: GRAPHICS (COLOURS and LOGOS)
My Quad poster includes a group of red balloons in the middle of a dark field
at night, where we can see the moon shining in the background. I picked red
balloons due to its already known relation to clowns, mainly due to the hit film
IT, which my audience will recognise easily. I have decided to include the
moon due to the ominous atmosphere it brings, and the tension that comes
with a empty field during the night, instant horror connections. The font I will
be using for this poster is Haunted Hill by Sinister Fonts. This font has rigid
writing, and pointed ends, creating an off-putting look, continuing this uneasy
viewing.
My Teaser Poster includes a plain white background, which creates an
ominous, empty feeling in the poster, as if something was missing. with a
sharp, butcher- Esque knife, which reflects half of the clowns, my films
antagonists, face. This provides a ‘mascot’ type figure for my film, and a
character people can instantly recognise and relate to my film. This also
instantly establishes the horror theme, as we associate clowns with the genre.
My theatrical poster includes the same field as my quad, and the same knife as
my Teaser. This allows all the posters to be linked and related by the audience.
It is also set at night, and we see one red balloon and a plain, shining silver
knife into the ground. This created a mysterious ominous feeling of
questioning throughout my audience, and allows room for interpretation for
why the knife, balloon and the field are connected. My billing block will be in a
simple, Universal accreditation which allows it to blend in naturally, and
leaves more attention to my title and the images within my posters. With this
I am also following another professional, successful industry, which will allow
said success to follow in my film. I would have to add the 15 age certificate to
inform audience on who can/ cannot watch.
CONTENT: FONT
The font I will be using for the title in my posters is Haunted Hill by Sinister
Fonts. This font has rigid writing, and pointed ends, creating an off-putting
look, continuing this uneasy viewing. My billing block will be in a simple,
Universal accreditation which allows it to blend in naturally, and leaves more
attention to my title and the images within my posters. With this I am also
following another professional, successful industry, which will allow said

3. success to follow in my film. For my actors’ names, I will be using a basic
Helvetica, allowing it to seemingly appear at the top, without taking any
attention away from the images, and the main title.
TARGET AUDIENCE
My Target audience consists of 15–30-year-olds of both genders, creating a
broad and large audience I can target my product towards. I am continuing
this broad audience by targeting towards a class of C1C2DE. This includes my
target age, as most of my audience may be unemployed or just getting into
work. This is a successful approach, as Netflix provide family plans, and
cheaper subscription alternatives, therefore my audience will see its on
Netflix, potentially on social media or billboards, and recognize and realize
that they are able to gain access despite their potential low class.
DISTRIBUTION AND MARKETING METHODS
Distribution is the process of delivering a finished media product, such as a
film or news article, to its intended audience through various channels,
encompassing marketing, sales, and exhibition strategies to reach and engage
consumers. In my situation, I will be distributing posters made for a series. A
poster is a crucial way to promote a film, ready for distribution. It is so crucial
and effective due to its gateway for the audience in understanding the
potential genre, or characters within the film. It promotes the film, as people
will see it on billboards, online or in print, which will only further increase
viewing of the product when released. It also informs the audience on where
to watch, and when. It can inform them on the cast or production team which
may increase viewing due to popularity in certain cast members, so their fans
may watch. Posters are an established and effective way of distribution due to
their ability to provide tangible, localized and attention-grabbing messages at
a low cost.  They allow targeting specific audiences and geographic areas by
placing them in high-traffic public locations like coffee shops, universities, and
shopping centers. A compaign is preferred to a singular poster, as it does not
allow the atmospheric ‘hype’ around the film to die down. One poster is
released, and as the film gets closer to release more will release also. It also

4. allows posters to release hand in hand with other products promoting the
film, such as the trailer, to produce further excitement around the film.My
Poster would be distributed on social media, and on print such as having
places on newspapers, and will also be placed on bilboards, and bus stops to
promote the film further. I will be advertising my posters across many
different type of media forms, i will share it on social media, to promote it to
the younger audience, and social media is a cheap, easy way to share posters,
where they can share themselves and need no actual work to share. I will also
be distributing my poster in newspapers, and on billboards and bus stops,
creating an almost unescapable feel around it. This will constantly remind
people that my film is shortly coming out, and the obvious branding on the
release date will increase viewing greatly. This will take more time and be
slightly more expensive, but it also caters to a much wider audience than just
it being on social media, as anyone walking or driving past is guaranteed to
see, whereas social media viewing is based on an algorithm and almost sheer
luck. However, this use of the algorithm may help my poster be shared to MY
target audience, and people who are interested in the horror genre.
POSITION IN THE MARKETPLACE
My film will have a strong position in the market, as horror films are very
popular now. Great successes of horror films surrounding a clown as
antagonist were very popular in the 2010s with the terrifier films, IT and IT 2.
In 2023 horror films accounted for 10% of box office revenue, which highlights
its popularity. My film conforms to horror conventions, as it has the
stereotypical ‘scary monster’ and the group who must defeat it. The thing that
potentially challenges these conventions are my survivors, the two female
characters. This differs as usually they are used as a ‘motivation’ for the
‘strong’ male characters to fight for. My film will slot perfectly into the market,
as it has a strong, exciting young cast, within a popular genre and subgenre
within horror. I did this to make my film stand out, and make audiences more
enticed to watch.
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