Creating a Better Professional Bio

A simple format for creating a better professional bio

1. Creating a Better
Professional Bio
www.simplystatedbusiness.com

2. Do you dread creating
www.simplystatedbusiness.com
a professional
bio?

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Don’t know what
to write?
Afraid it sounds
boring?

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Simplify the
process

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Examples of Bios
Longer bio
LinkedIn profile
Mid-size bio
Conference speaker
Mini bios
Twitter profile
Start here

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People want to know

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1. Your background
–What positions have
y
ou held?
–What management o
r
executive titles?
–What c

you worked for?

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2. Your credibility
–Experience
•Years in industry
•Education
•Associations
–Accomplishments
•Awards
•Recognition

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3. Your uniqueness
–Attributes
•Creative, innovative
•Decisive
–Success stories
•Case studies
•Testimonials
–
Personal interests

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Now add 1 + 2 + 3
and create
your story

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•Open with a “grabber”
•A message you want remembered Beginning
•Build your credibility
•Your experience, accomplishments Middle
•Wrap up with your unique traits
•Add a dash of personal information End

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Open with a “grabber”
Passion is life-altering. It drives
great leaders to make a difference
in the lives of others. Mary Smith is
such a leader.

A youth development specialist,
Mary has over 20 years experience
in helping young people realize their
full potential.

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Build on your story
–How did your story
b
egin?
–How did your career
p
rogress?
–
What experiences brought you to today?

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What makes you –
you?
–Creativity in solutions
–Ability to simplify
–Entrepreneurial spirit
T
IP: Weave examples into your story

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Add a dash of personal
–Black belt i
–Enjoy hiking, outdoors
–Avid mystery reader

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Tell your story

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Who are
you?
What
makes you
a pro?
What
makes you
special?

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www.simplystatedbusiness.com