Creating an email funnel for an ed tech company

Increase your sales game with proven lead engagement techniques! Learn how to connect with potential customers, nurture relationships, and close deals effectively. Dive into actionable tips and best practices in this engaging presentation.

1. Course 6- Lead, Engage, Sell
Creating an Email Funnel for
an Ed-Tech

2. Task 1
Strategic Marketing
Plan

3. Market Research
Target Audience: college passed out students who are looking to
start their careers ( Age 18-25yrs)

Research Methods:
●Taking opinion of college students (Using email tools mailchimp and
surveymonkey)
●Tracking of keywords used on platforms like LinkedIn and other social media
platform. (#Lookingforjob, #Opentowork )
●Evaluating job search forums and online communities

4. Key Needs, Preferences, and Pain Point

5. Target Audience Needs
●Resume and cover letters template .
●Interview cracking Tips and suggestion (Do and don’t use of
sentence to be used during interview ).
●Professional network and awareness about different industry rules
and regulation and their hiring criteria.
●Guidance in career paths and help in exploring job opportunities.
●Support in gaining confidence during interview ( Mock interview
preparation )

6. Target Audience Preferences
●Online and offline classes( According to convenience of the
students ).
●Guidance from Industry specific experts who can help in
selecting career based on interest and market demand .
●Testimonials from past students of finishing school program
who get placed in reputed companies.
●Practical and useful advice which can be implemented in job
searching.
●Engaging and updated learning methods as per latest job
trend in market.

7. Target Audience Pain Points
●While searching for a job, Feeling stressed, confused and nervous .
●Facing Difficulty in preparing effective job application i.e creation of
resume and cover letter for job.
●Lack of preparation for job interview which resulted in low confidence
during interviews.
●Difficulty in creating a professional network and navigating wrong online
job platforms.
●Due to lack of knowledge about market job trends which resulted into
uncertainty about career path and desired job.

8. Marketing Objectives & Goals for
Finishing School Course

9. Objective: To Increase awareness about program and conversion of potential
customer to get enrolled in Finishing School by helping final year college
students to teach them necessary job oriented skill which will help them in
getting their first Job.
Goals:
●Awareness about the finishing school course : To Increase the website traffic by
50% within 1 months through social media paid marketing and content marketing.
●Lead Generation: To Generate qualified leads (potential prospect sign-ups from
squeeze landing page and email automation tool) per month through online
advertising and content marketing within 1 months.
●Enrollment of potential customer : To Convert 30-35% of hot leads who have
shown interest to get enrolled in the finishing school course within 1 month through
email marketing, paid and organic campaigns, and consultations from industry
leaders in form events and online webinar.

10. Marketing Strategies & Tactics

11. Attract Potential Customers


Social Media Marketing

●Creating a content related to problem faced by recent college graduate while searching for
a job and also showcasing the features of finishing school program and success stories
●Using google and facebook ads to reach recent final year students or those who just
graduated.
●Webinars online or offline with industry experts related to career and skills required for
job.Also Q&A session for jobseeker so they get to know about solution of their pain points.
●Collaboration with those influencers who share content related to niche specific such as
education, Career and job seeker communities for promotion.

12. Content Marketing:

●Publishing blog , infographics post, and articles on how to create a resume and
cover letter , how to prepare for interview, and how to develop soft skill.
●showcasing newsletter and article by industry expert related to job portals and job
trend.
●Using search engine optimization technique for optimizing the website so it will rank
for relevant job search keywords.

13. Engage Potential Customers
Email Marketing:
●Sending a series of email by using email automation tools which will features success
stories , sharing of free resources and feature of the Finishing school course.
●Sending free resume and cover letter template in exchange of email signup in
squeeze landing page .
Engagement with the help Content:
●Identifying the ideal career path for students by creating quizzes and assessment.
●Engagement through polls, contests, and interactive discussions related to job search
topics.

14. Convert Potential Customers:
Free Career Oriented Consultation :
●Highlighting the benefits and feature of Finishing School Course and consultation with
students to know about the pain points of students.
Limited-time Deals :
●Providing discount (Free EMI plan) to encourage sign up and enrollment into program.
●Offering of free resume templates and additional resources.
Testimonials & Case Studies:
●Featuring past student testimonial on the website, social media.
●Highlighting the positive impact of Finishing School course on graduates who enrolled in
job search experiences.

15. Channels and Budget Allocation
Target audience behaviour, interest ,demographic and ROI are taken into consideration while
allocating budget across the channel
●Social Media Marketing: Consider allocating a portion of the budget for paid advertisement
on social media and collaboration with influencer.
●Content Marketing: Focus in good-quality content and paid content promotion strategies.
●Email Marketing: Sharing free resources which include resume and offer letter templates,
Tips and suggestion for interview and expanding the target audience base.
●Free job Consultation: Budget for the time and resources for career coaches to provide
valuable advice.
●Limited-time Offers and exclusive Discounts: Allocating a percentage of the budget for
promotions while maintaining program value remains strong.

16. Task 2
Squeeze Landing Page

17. Landing Page link- https://pahadbatak.systeme.io/99da6f06

26. Task 3
Email Marketing Campaign

27. Stage 1 - Welcome Mail to Customer and
acknowledge the pain point of
searching job and providing free
resources.

28. Stage 2 - Email showing Finishing
school features and offering free
resources for resume building .

29. Stage 3 - If else condition

if Mail is open then Finishing school
specific feature contain interview
preparation tips and resources mail will
delivered .

If Mail is not opened then re
engagement email will be send which
features limited time offer for
enrollment and Finishing school course
feature

30. Stage 4 - This Email highlighting the
importance of online presence of an
students across various job platforms
and providing tips on how to optimize
such platforms.

31. Final Stage- This Email will
highlights the course benefits
and students success stories.

32. Link-
https://my.brevo.com/template/hwiGvc4EsZzjTc
MM9Fq6JK6s68ftoyoI_up50Dk0EgbGFIAfrKqJu.9lm
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35. Task-4
Sales Page and
Cross-Selling

36. Website Link- https://07a98a-e9.myshopify.com/?_ab=0&_fd=0&_sc=1