Sandeep Baweja is the President of Intellex Strategic Consulting, a California based firm that works with small companies to develop their businesses. Sandeep compiles a list of creative business slogans that may inspire you to come up with a creative slogan for your own business. *This is not an ad...
Sandeep Baweja is the President of Intellex Strategic Consulting, a California based firm that works with small companies to develop their businesses. Sandeep compiles a list of creative business slogans that may inspire you to come up with a creative slogan for your own business. *This is not an advertisement. Sandeep Baweja is posting this presentation for personal use.*
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Language: en
Added: Jun 23, 2017
Slides: 21 pages
Slide Content
CREATIVE &
CLEVER
BUSINESS
SLOGANS
SANDEEP BAWEJA
BUSINESS
“SLOGANS” COME
IN ALL FORMS.
SOME ARE SHORT AND PUNCHY, LIKE NIKE’S “JUST DO IT” OR
THE “GOT MILK” CAMPAIGN FROM THE CALIFORNIA DAIRY
FARMERS, BOTH OF WHICH ARE CONCEPTUALLY ICONIC AND
MEMORABLE. OTHER SLOGANS SAY SOMETHING ABOUT THE
BUSINESS ITSELF OR ABOUT THE QUALITY OF ITS PRODUCTS,
LIKE KENTUCKY FRIED CHICKEN’S “FINGER LICKIN’ GOOD” OR
ALKA SELTZER’S “PLOP PLOP FIZZ FIZZ.” YET OTHER SLOGANS
TAKE A MORE CREATIVE APPROACH TO CONVEY A MESSAGE
ABOUT THE BUSINESS, WITH CLEVERNESS, HUMOR, OR BOTH.
WHILE I CERTAINLY LIKE THE SHORT SUCCINCT APPROACH
WHICH CAN BE VERY EFFECTIVE, I AM ALSO IMPRESSED WITH
SLOGANS WHICH ARE CLEVER AND CREATIVE.
SO HERE ARE SOME EXAMPLES OF
CREATIVE SLOGANS, WHICH CAUGHT
MY ATTENTION. SOME ARE FROM
WELL-KNOWN COMPANIES WHILE
OTHERS ARE FROM LOCAL
NEIGHBORHOOD BUSINESSES. THEY
ARE ALL NOTEWORTHY, AND MAY
EVEN INSPIRE AND CATALYZE YOUR
CREATIVE JUICES TO COME UP WITH
A DISTINCT AND MEMORABLE
SLOGAN FOR YOUR BUSINESS.
JOHNNIE WALKER:
01
“IF YOU WANT TO
IMPRESS SOMEONE, PUT
HIM ON YOUR BLACK
LIST.”
DAIHATSU
(AD FOR MINIVAN):02
“PICK UP FIVE TIMES MORE
WOMEN THAN A
LAMBORGHINI.”
HARVEY-DAVIDSON:
03
“AMERICAN BY BIRTH.
REBEL BY CHOICE.”
ROYAL FLUSH PLUMBERS:
04
“YOUR SHIT IS MY BREAD &
BUTTER.”
A-TEAM DRAIN CLEANING:
05
“I PITY THE STOOL.”
CALVIN KLEIN:
06
“BETWEEN LOVE AND
MADNESS LIES
OBSESSION.”