Creativity and Innovation Unit I.pdf

Creativity

1. Creativity and
Innovation

2. Creativity
Definition of Creativity
•Creativity is the characteristic of a person to generate new
ideas, alternatives, solutions, and possibilities in a unique and
different way.
•Creativity is the ability to conceive something unpredictable,
original and unique.
•It must be expressive, exciting and imaginative.
•It is the mirror of how beautifully a person can think in any
given circumstance.

3. Creativity….
•It is not genetic but can be developed if someone keeps on
learning and comprehending things with a rare and exclusive
perception.
•Creativity is a brainstorming and mind-blogging activity in
which a person has to think beyond his imagination for bringing
something worthwhile.

4. Creativity….
•AccordingtoBoden(1998),therearethreemaintypesof
creativity,involvingdifferentwaysofgeneratingthenovelideas:
a)The“combinational”creativitythatinvolvesnew
combinationsoffamiliarideas.
b)The“exploratory”creativitythatinvolvesthegenerationof new
ideasbytheexplorationofstructuredconcepts.
c)The “transformational”creativitythatinvolvesthe
transformationofsomedimensionofthestructure,sothatnew
structurescanbegenerated.

5. Preparation
Incubation
Insight
Evaluation
Elaboration

6. CREATIVEPROCESS
❖Preparation:successfulcreationsare
precededbyinvestigationandinformation
gathering.Itcanbeachievedbygathering
informationfromjournals,attendingmeeting
seminarsetc.
❖Incubation:creativepersonallowstheirsub
consciousnessmindtodwellovertremendous
amountofideasandinformationaccumulated
duringthepreparationphase.
❖Insight:thisisthemomentwhenthepersonis
abletolocatesolutiontotheirproblems.
Generallyinmostofthecasesideascomesto
personinincrementalway.Theperson
improvesonsolutionslowlyandsteadily.

7. ❖Evaluation:thisphaseisregardedasthe
mostemotionaltryingpart,whenonefeels
uncertainandinsecureandthinksabout
reactionofotherpeople.
❖Elaboration:thisisthemostdifficultstepof
creativityendeavourandrequiresgreatself
discipline,dedicationandperseverance.
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8. BARRIERSTOCREATIVITY
❖Resistancetochange:peoplejustgetusedto
doingaparticularworkincustomizedmannerand
theyarejustopposedtoanynewideaorchange.
❖Lackofinitiative:organizationalmanagersfrom
toptobottomarejustopposedtogivinginitiativeto
theirsubordinatesfearingthatitwillunderminetheir
authority.
❖Restrictiononinteraction:afreeandopen
environmentprovidesmembersanopportunityto
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interactwith
groups.
membersoftheirownandother
Suchinteractionfacilitatesexchangeof
ideasandinformationrequiredforcreativework
whereasinrestricted
adverselyeffected.
environmentcreativityis

9. ❖Fearofsomethinggoingwrong:manynew
ideasmaygowrongorproveimpractical.
Whenevercreativeworkistobeundertakenthe
possibilityofsuccessorfailureisalwaysthere.
❖Lackofrecognition:failuretorecognizeor
rewardcreativityactsasdemotivatingfactor.
Hardworkputinbycreativepeoplemustbe
compensatedwithadequatefinancialandnon
financialrewards.
❖Resourceconstraints:creativitydemands
sufficientavailabilityofresources.Absenceof
adequateresourcesmaydampenthespiritof
creativity.
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10. WHATIS
INNOVATION?
ThisPhotoby UnknownAuthorislicensedunderCC BY-SA

11. WHATISINNOVATION?
•Latinword,innovare,torenew.
•Innovationas thatwhichis newlyintroduced
•innovation=invention+exploitation

12. Innovation
•Definition of Innovation
•Innovation is an act of application of new ideas to which
creates some value for the business organization, government,
and society as well.
•Better and smarter way of doing anything is innovation.

13. Whatisinnovation?
Innovationis thecreation ofnew:products,techniques,
processesandservices bygeneratingand implementing
newideastomakethemuseful.
(Damanpour, 1991;VandenVen,1986).

14. Typesofinnovation
➢First classificationwasmade by Schumpeter(1934)
➢AccordingtoOECD(2005),OsloManualtherearefourtypesof
innovations:
Product /ServiceInnovation
Process Innovation
Marketing Innovation
OrganisationalInnovation

15. Product/ServiceInnovation
•Istheintroductionofagoodorservicethatisneworsignificantly
improvedwithrespecttoitscharacteristicsorintendeduses.
•Thisincludessignificantimprovementsintechnicalspecifications,
componentsandmaterials,incorporatedsoftware,userfriendlinessor
otherfunctionalcharacteristics.
•Productinnovationscanutilizenewknowledgeortechnologies,or
canbebasedonnewusesorcombinationsofexistingknowledge
ortechnologies.

16. ProcessInnovation
•Isthe implementationofa neworsignificantlyimprovedproduction
ordelivery method.
•Thisincludessignificantchangesintechniques,equipmentand/or
software.
•Process
innovationscanbeintendedtodecreaseunitcostsof
productionordelivery,toincreasequality,ortoproduceordeliver
neworsignificantlyimprovedproducts.

17. MarketingInnovation
•Istheimplementationofa newmarketingmethodinvolvingsignificant
changesinproductdesignorpackaging,productplacement,
productpromotionorpricing.
•Marketinginnovationsareaimedatbetteraddressingcustomerneeds,
openingupnewmarkets,ornewlypositioningafirm’sproductonthe
market,withtheobjectiveofincreasingthefirm’ssales.

18. Organisational
Innovation
•Istheimplementationofaneworganizationalmethodinthefirm’s
business practices,workplaceorganizationorexternalrelations.
•Organizationalinnovationscanbeintendedtoincreaseafirm’s
performancebyreducingadministrativecostsortransactioncosts,
improvingworkplacesatisfaction(andthuslabourproductivity),
non-codifiedgainingaccesstonon-tradableassets(suchas
externalknowledge)orreducingcostsofsupplies.

19. Innovation…..
•It could be the introduction of:
•New technology.
•New product line or segment.
•A new method of production.
•An improvement in the existing product / Process

20. Types of Innovation:
Three basic types of innovation are:
(i) Technical
(ii) Process and
(iii) Administrative.

21. Technical innovation involves creation of new goods and services.
Many technical innovations occur through research and development
efforts intended to satisfy demanding customers who are always
seeking, new, better, faster and/or cheaper products.
Process innovation involves creating a new way of producing, selling
or distributing an existing good or service.
Administrative innovation occurs when creation of a new
organisation design better supports the creation, production and
delivery of goods and services.
Types of Innovation: …..

22. Innovation : Tied To Creativity
•Innovation is closely tied to creativity
•I.e. putting creative ideas into action is an innovation, whose
consequences should be positive.
•It is theprocess of doing something better for the first time,
which was not previously done by any entity.
•It can also be termed as a change which can bring a new edge
to the performance and productivity of the company.

23. Creativity and Innovation
•Creativity is related to ‘imagination’, but innovation is related
to ‘implementation’.
•The primary difference between creativity and innovation is
that the former refers to conceive a fresh idea or plan, whereas
the latter implies initiating something new to the market, which
is not introduced earlier.

24. Key Differences Between Creativity and
Innovation
❑The quality of thinking new ideas and putting them into reality
is creativity. The act of executing the creative ideas into
practice is innovation.
❑Creativity is an imaginative process as opposed to innovation
is a productive process.
❑Creativity can never be measured, but Innovation can be
measured.

25. ❑Creativity is related to the generation of ideas which are new
and unique. Conversely, Innovation is related to introduce
something better into the market.
❑Creativity does not require money. On the other hand,
innovation requires money.
❑There is no risk involved in creativity, whereas the risk is
always attached to innovation.

26. Importance of Innovation and
Creativity for Success of an
Organisation!
•Innovation is the process of creating and implementing a new
idea.
•It is the process of taking useful ideas and converting them into
useful products; services or processes or methods of operation.
•These useful ideas are the result of creativity, which is the
prerequisite for innovation.
•Creativity in the ability to combine ideas in a unique way or to
make useful association among ideas. Creativity provides new
ideas for quality improvement in organizations and innovation
puts these ideas into action.

27. Innovation to invention
•Invention is a new manner of making something or `` new material
that is made utile ‘’ .
•It may mention to increase or to hold radical alterations in thought,
merchandises, procedures, or organisations.
•In economics the alteration must increase value, client value, or
manufacturer value. The end of invention is positive alteration, to do
person or something better.
•Innovation taking to increased productiveness is the cardinal
beginning of increasing wealth in an economic system.

28. Innovation And Industry
•The debut of a new good —that is one with which consumers are
non yet familiar —or of a new quality of a good.
•The debut of a new method of production, which need by no
agencies be founded upon a find scientifically new, and can besides
be in a new manner of managing a trade good commercially.
•The gap of a new market, that is a market into which the peculiar
subdivision of industry of the state in inquiry has non antecedently
entered, whether or non this market has existed before.

29. •The conquering of a new beginning of supply of natural stuffs or half-
manufactured goods, once more irrespective of whether this
beginning already exists or whether it has first to be created.
•The transporting out of the new organisation of any industry, like the
creative activity of a monopoly place or the interrupting up of a
monopoly place.

30. Goals of innovation in Industry(Production)
1.Improved quality
2.Extension of the merchandise
scope
3.Reduced labor costs
4.Creation of new markets
5.Reduced stuffs
6.Improved production procedures
7.Replacement of
products/services
8.Reduced environmental harm
9.Reduced energy ingestion

31. Why Creativity and Innovation are important in
any Organization
•"Creativity,Innovation, these have become the currency
ofsuccess" Josh Linkner
•Across every business function,creativityis central to solving
complex problems, developing new strategies, facilitating
innovation, and driving change within theorganization.
•Creativityis looking at the task in hand without a manual of
how to complete it.

32. Creativity and Innovation to New Dimension
•Creating a creative, dynamic, innovative, fresh and young
organizational culture where employees are engaged in
creating the culture themselves.
•Will motivate them, will be easy to adopt the new culture while
working together to continuous improvement.

33. •Engaging employees in the process
•Engaging employees will build confidence and develop abilities
and awareness of their contribution as an asset to the
company.
•Employees will feel that they have a positive impact in the
organization.
•They will perform better, will feel more accountable and live
happier lives with a professional satisfaction, even if there is no
professional development plan.

34. •Once every employee is comfortable being engaged in the
process of constant development, they will get proactive and
open to change and improve processes.
•Their daily routine will get efficient, really believing the
company direction of improvement, providing a sense of trust
and job security.

35. •Strategic Importance of Innovation:
•For both established organisationsas well as new organisations,
innovation and change become important in a dynamic,
changing environment.
•When a company fails to innovate and change as needed, its
customers, employees and the community at large can all suffer.

37. Concluding
Creativityandinnovationatworkaretheprocess,outcomes,
andproductsofattemptstodevelopandintroducenewand
improvedwaysofdoingthings.Thecreativitystageofthisprocess
referstoideageneration,andinnovationtothesubsequentstageof
implementingideastowardbetterprocedures,practices,orproducts.
Creativityandinnovationcanoccurattheleveloftheindividual,
workteam,organization,oratmorethanoneoftheselevels
combined,butwillinvariablyresultinidentifiablebenefitsatoneor
moreoftheselevels-ofanalysis.
AndersonandPotoč (2014)

38. iphone,2007
ThefirstiPhoneaGamechanger,
revolutionary,inventionof theyear2007,
shapedthemobileindustrythatmadethe
companyAppleInc.,whatistoday.
Simple,easytouse, homebuttontobegin
navigation,touchscreennokeyboard.
Soldover1millioninjust3months.
TheiPhonerevolutionizedthecomplete
mobileindustry.

39. Amazon, Uber
WHETHERIT IS IDEASORGOODSOR SERVICECAN
BE EXCHANGED,SOLDOR PURCHASEDONLINE.

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41. Thanks