Creativity - Nature, Constituents, and Types

This presentation is all about the importance of creativity in entrepreneurship. It will also discuss the nature, constituents, and types of creativity.

1. Creativity- Nature,Constituents, Types By: Anurag Yadav Surendra KumarVarma Semester III (MBA – M52) MONIRBA, University of Allahabad

2. Content Introduction Importance Nature Constituents Types Conclusion

3. 1. Introduction Creativity is the process of developing a novel idea or a new way of approaching and old idea,is the spark of innovation, the transformation of creative ideas into products or process that fulfill customer needs. 3 key elements are crucial for institutionalizing creativity : Planning Organizational culture Organizational structure

4. 1. Introduction “Business is a creative activity” Creativity is marked by the ability or power to create-to-bring into existence, to invest with a new form, to produce through imaginative skill, to make or bring into existence something new. Creativity is the process of bringing something new into being.. Creativity requires passion and commitment. A product is creative when it is (a) novel (b) appropriate

5. 2. Importance To thrive in business, we must be creative. To obtain competitive edge in business creativity is essential Creativity is the root of innovation. Innovation is specific tool of entrepreneurs the me an s of which they exploit change as an opportunity for a different business or different service. Creativity is the process of bringing something new into being .. Creativity requires passion and commitment. A product is creative when it i s (a) novel and (b) appropriate

6. 3. Nature of Creativity Approach of outputs of creative efforts : Creativity is the discovery of something novel but useful . Approach of Novel Hypothesis : Outcome of a creative effort must be significant and strick differently . Approach of Creative Process : Creativity is divergent thinking, seeking relationship between previously unrelated concepts . Approach of States of the being : Creativity is openness in expressing feelings, receptivity to ideas, concern for others. .

7. 4. Constituents of Creative Abilities Fluency: Ability to come up with a number of solutions to a given problem . Flexibility : Ability to provide a large variety of solutions to respond to a problem from a variety of viewpoints . Originality: Ability to come up with unusual but appropriateness . Problem Sensitivity: Ability to notice unexplained,the unsatisfactory or the ability to sense the problem .

8. 4.Constituents of Creative Abilities 5. Unravelling causes and effect : Ability to go to the roots of a phenomenon by unravelling its causes and visualize its consequences 6 . Elaborateness : Ability to elaborate on a theme. 7. Problem Restructuring : Ability to go behind the surface features of a problem and see what the real problem.

9. 5. T ypes of Creativity Various authors suggested different types of creativity : Note Generally quality of creation determines the types of creativity . Abraham Maslow Ainsworth Land Primary Creativity :deals with spontaneous creations. Secondary Creativity : more deliberate and skilled as in the application of ideas and insight to invention . Elaborative Improvement Oriented Combination or Synthesis of superior quality Transformation

10. 3. Iring Taylor: Note Generally, emergentive creativity is intrinsically not so much superior to expressive, technical, inventive or innovative creativity. . Author suggested following quality hierarchy: Spontaneous Creativity : similar to Maslow’s primary creativity Technical Creativity : involves striking improvement in a process Inventive Creativity : involves ingenuous new combination of materials or ingredients Innovative Creativity : involves far-reaching application of more basic ideas Emergentive Creativity : consist of new revolutionary principles for an art or sciences

11. Conclusion By the end of this section , we can easily understand that creativity is concerned with the generation of N ew ideas Innovation T hese ideas and innovation further translate into a new product or an oganization.

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