Customer Relationship Management Current customers Potential customers Interaction
Customer Relationship Management Stores customer information Tracks communication Builds strong relationships
Key Functions of CRM Contact Management Sales Management Marketing Automation Customer Support Analytics & Reporting Stores and organizes customer information. Tracks sales activities and pipelines. Automates marketing campaigns and tracks their performance. Manages customer service requests and support tickets. Provides insights into customer behavior and business performance.
Applications of CRM Retail Finance Real Estate Healthcare Hospitality Manages customer preferences and purchase history. Tracks client portfolios and financial transactions. Manages leads and property listings. Tracks patient interactions and appointments. Manages guest preferences and bookings.
Popular CRM Software Known for its robust features and scalability. Popular for its user-friendly interface and marketing automation. Great for small to mid-sized businesses. Ideal for businesses already using Microsoft products. Known for its advanced analytics and AI capabilities.
Benefits of CRM Improved Customer Relationships Increased Sales Enhanced Customer Service Better Data Management Higher Productivity
How to choose the right CRM System
For full video explanation, click the below link. https://youtu.be/Wo98h6AmQRc Or write “CRM Econcepts ” on You tube Link is also mentioned in description of this ppt