Priyankaawasthi4
10,242 views
13 slides
Dec 26, 2018
Slide 1 of 13
1
2
3
4
5
6
7
8
9
10
11
12
13
About This Presentation
Deep analysis of Amazon.com in customer relationship management. It gives insite about crm. How Amazon uses it to expand their business.
Size: 347.96 KB
Language: en
Added: Dec 26, 2018
Slides: 13 pages
Slide Content
CRM Assignment
Analyze the web portal of any company and find out the strategies maintained for its Online traffic and selling strategies. Company: Amazon.com
WHAT IS CRM? It is an information industry term for methodology, software and usually internet capabilities that help an enterprise manage customer relations in an organized way.
CRM in E-Commerce Industry: To improve their relationships and stay organized. To get a single view of customer. Optimize your marketing Over time. Improve customer service.
Top 5 ways Amazon uses CRM: Data collection Personal data storage Recommendation Customer support Kindle marketplace
CRM strategy used by Amazon Investment Relationships Relevance Values Touch points
Strategies… Retain the customer Learning Technology Stakeholders