Crm in Amazon

Priyankaawasthi4 10,242 views 13 slides Dec 26, 2018
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About This Presentation

Deep analysis of Amazon.com in customer relationship management. It gives insite about crm. How Amazon uses it to expand their business.


Slide Content

CRM Assignment

Analyze the web portal of any company and find out the strategies maintained for its Online traffic and selling strategies. Company: Amazon.com

WHAT IS CRM? It is an information industry term for methodology, software and usually internet capabilities that help an enterprise manage customer relations in an organized way.

CRM in E-Commerce Industry: To improve their relationships and stay organized. To get a single view of customer. Optimize your marketing Over time. Improve customer service.

Top 5 ways Amazon uses CRM: Data collection Personal data storage Recommendation Customer support Kindle marketplace

CRM strategy used by Amazon Investment Relationships Relevance Values Touch points

Strategies… Retain the customer Learning Technology Stakeholders

Bibliography https://free-samples/amazon-crm-systems-case-study https://www.channelreply.com/blog/view/amazon-crm-strategy https://www.channelreply.com/blog/view/amazon-crm-strategy https://www.business2community.com/marketing/relationship-marketing-my-amazon-crm-experience-0350111

Thank You