Cultural Influence on Product Adaptation.ppt

International Product adaptation

1. Cultural Influence on Product
Adaptation

2. Product Adaptation
Changes in
Ingredients
Components
Design
Package etc.,

3. Culture
Entire set of social norms and responses
that shape knowledge,attitude,belief,values
and behaviour of the members of a society

4. Culture
Commonways of thinking and behaviour that
are developed and reinforced through
interaction with the members of the society

5. Westinghouse Electric (USA)
European Washing Habit
Hot water
Additional Feature

6. Mattel Toys (USA)
Barbie Doll in Japan
Eyes –Brown
Hair –Black
Cheeks –Chubbier

7. Hall Mark (USA)
European habit
Not Just Sentiments
Space for personnel message

8. Europe
Southern Europe
Open Air Markets -Daily Purchase
Small Refrigerators
Northern Europe –Weekly purchase
Large Refrigerators
60% space for freezer

9. Pepsi (USA)
Brazil –Wild Cherry Pepsi
Australia –Samba (Tamarind) Pepsi
Middle East -Sweeter

10. General Foods (USA)
Tang
Brazil -Passion Fruit
Britain –Tart Flavour
South Asia -Mango

11. Saudi Arabia
Preference for fruit Fragrance
Room Spray –Lemon
Tyre protectant –Orange

12. Japan
Preference for Flower Fragrance
Car Wax –Rose Fragrance

13. INDIA
Washing Habits
Whirlpool –Agitator Technology
LG –From Fabricare to Chaospunch

14. Refrigerators
Korean companies in India
Freezer size
Vegetable tray

15. Culinary Habits
McDonald’s Burgers
Mutton Burgers
Chicken Burgers
Vegetarian Burgers
(McAloo Tikki Burger)

16. Pizza
Masala Paneer Pizza
Pizza McPuff

17. Culinary habits
Nestle’s Kit-Kat (sweeter)
Lays Chips (hotter)

18. Johnson and Johnson
Band Aid (Turmeric)
Baby Soap (Coconut oil)

19. Writing preference
Reynolds Bold

20. Thank You