culture heritage online case of indian language

the presentation talks about the indian culture and heritage. it gives you immense knowledge on the subject making it useful and better for your understanding and knowledge. it will be beneficial for people interested in the other cultures

1. Cultural Heritage online : Case of Indian Language Gujarati/ ગુજરાતી Prof Mira K Desai Head, University Department of Extension & Communication SNDT Women’s University, Juhu Campus, Mumbai

2. PADMALAYA TEMPLE near Jalgaon in North Maharashtra 23 May 2023 Thousands of years ago ( 3000 BC ) Part of daily life of village It’s now being declared heritage site Example of living heritage

3. Presentation Outline Heritage as dynamic & evolving everyday process Gujarat/ Gujarati Culture and its manifestations Interrelationship of language and culture Heritage as ‘meaning making’ for future Gujarati ‘culture’ in digital spaces Offline challenges for the language Conclusion

4. As per the E thnologue 2022 , Gujarati is ranked 31 amongst the top 200 most spoken languages of the world Before 1960 After 1960

5. Culture & Heritage R. Williams said “ culture cannot be abridged to its tangible products, because it is continuously living and evolving” (Williams, 1960) Culture is concerned with the various ways we make sense of world, meanings are not simply ‘out there’ waiting for us to grasp them, they are generated through signs, most notably language … (Barker, 2000) The conception of what is language, what is not language, what is language for, who may use it, and what powers it has over human behaviour , have deep roots in Indic culture ( Schiffman , 2004 ) Language as performance, written text and spoken competence 6

6. Tangible Cultural Artifacts Clothing Sports Entertainment Architecture Food

7. Language Most recognizable part of any culture Associated with religion, politics, geography, caste, gender and social structure……….. Learned system of arbitrary vocal symbols by means of which human beings as members of a society, interact and communicate in terms of their total culture (Trager, 1972). Language is privileged medium in which cultural meanings are formed and communicated…is the means and medium through which we form knowledge about ourselves and social world’ (Barker, 2000). 8

8. Language as Culture Values Verbal Non-verbal Symbolic codes Institutions Beliefs Attitudes Ethos

9. Language/Culture & Media Media No of languages represented in media across spectrum Language of media (for whom, by whom) Language in media (nature, scope, need…) Background of media professionals Language skills of readers/writers, speakers/listeners 10 Education Medium of Instruction (dying….revived through NEP 2020) Definition of Knowledge Dissemination of knowledge Social construction of representation

10. Intangible cultural heritage ( Unesco,2022 ) Oral traditions and expressions Performing arts Social practices Rituals and festive events Knowledge and practices concerning nature and the universe Traditional craftsmanship

11. Digital Spaces & Language Web 2.0 has led to textual, visual, interactive possibilities and social media makes it possible to transact language learning online. Two cases : 1 . Song sung by author’s grand father was searched online 2. Recipe of indigenous food item was searched online Few Portals & Fellowships that document ‘intangible’ heritage in present times! News & Current affairs also sustain the identity and heritage

12. Online presence of Gujarati Language Search Phrase Volume Gujarati recipes 3,69,00,000 Gujarati food recipes 3,95,00,000 Gujarati costume 1,98,00,000 Gujarati clothing items 1,33,00,000 Gujarati songs 10,60,00,000  Gujarati Prayers 59,90,000 Gujarati Garba 56,30,000 Gujarati Wedding Songs 96,40,000  Gujarati Prachin Bhajan 1,53,000 Search Phrase Volume Gujarati language learning portal 3,08,00,000 https://www.teacheron.com/ 132 tutors Gujarati proverbs 38,50,000 Gujarati Idioms 27,80,000 Gujarati Grammar 1,36,00,000

13. https://www.youtube.com/watch?v=xclZI3T5mOs My grandfather had set this bhajan for his alarm and now he is no more 😭💔 Miss you bapa 🙏 He was the backbone of our family. He went to Girnar and other temples for yatra with my grandmother and he was fit and fine ane he came home and next day he passed away at 3rd April the worst day of our family😭 😭 Previously I knew about it in my school book and was so happy to hear it by such a beautiful voice of shri Praful Dave❣️❣️❣️one of the best Gujarati bhajan Gayak jay shri krishna ❤ My mom just asked mentioned this song and thought of searching it. This reminded her of her childhood. This was a kavita when she was in Standard 2nd. The other one being Jal Kamal. Being from English medium school I never got to hear this gems of Gujrati culture. I am loving the fact how rich Gujrati arts, literature is. Narsinh Mehta / નરસિંહ મહેતા Gujarati Poet (1414-1481)

14. https://myvegetarianroots.com/about-me/ https://www.instagram.com/myvegetarianroots/ I am here to share food creations which is a great combination of my Indian roots and food diversity I experienced in America! My name is Hetal , a girl from India. I grew up in a small city of Gujarat called Surat in India. Surat is known for it’s delicious food! I was not a trouble making child growing up, never gave my parents hard time, At least I like to think that! I was always very good at academics but there was something inside me that was always attracted to cooking. I grew up watching my mother and both grand maas cooking. I naturally learnt how to cook by just watching them I guess. I never took special training for it. https://www.instagram.com/gujjubennanasta/? hl=en https://www.facebook.com/gujjubennanastaofficial / https://www.youtube.com/channel/UCk8c2dDR-V1FNaDs3dIFpZQ

15. Spaces that may make a difference……. https://gaatha.org/Indian-craft-cluster/gujarat-craft-clusters / https://gujarativishwakosh.org / March 3, 2023: https :// vishwagujarat.com/ https://www.gujaratilexicon.com/gujarati-games/

16. Components of Language

17. P ractices of heritage making across diverse contexts Categorizing (identifying, documenting, nominating, listing, recovering, enumerating) Curating (collecting, selecting, attributing value) Conserving (caring, preserving, storing, archiving, managing) Communicating (using, interpreting, exhibiting) Harrison Rodney (2015) Beyond “Natural” and “Cultural” Heritage: Toward an Ontological Politics of Heritage in the Age of Anthropocene, Heritage & Society, 8:1, 24-42, DOI: 10.1179/2159032X15Z.00000000036

18. Digital In tangible cultural heritage Oral traditions and expressions – in Standard Form Performing arts – Gaze & performance Social practices - Tokenism Rituals and festive events – Cultural commodification Knowledge and practices concerning nature and the universe – Generational shifting Traditional craftsmanship – Market place (sale & learn)

19. Cultural Heritage of Language Objects-Practices-Places unified in digital environment Ownership of language by the community is changing and so the form of the language in changing Gujarati has transcended geographical boundaries due to diasporas but seems to be failing in patronage Internet has been keeping heritage making practices alive Digital spaces documents standard language, the nuances will get lost in the times to come unless supported by future generations

20. Offline Struggles for sustenance Matrubhasha Abhiyan Vs State of Gujarat order dated 22/2/2023 in the High Court of Gujarat PIL No 76 of 2022 “ Gujarati as a mandatory subject for primary schools from Std.1 to Std.8 as per Government Resolution of April 13, 2018 but CBSE, ICSE and IB Boards so not offer that as a subject ”. Medium of Instruction at school is most critical variable State policies still support language identity Market has acknowledged the language presence Steps slowly ઉતર જે દિકુ

21. આભાર Thank You terima kasih For your time & attention [email protected]